Niall Russell’s Post

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Head of Marketing at Notpla, working to make plastic a thing of the past.

What do you mean you don't scroll through LinkedIn looking for planet-restoring burger recipes? This weekend a video was released by Sorted Food (to their 2.7 million subscribers) featuring the world's first The Earthshot Prize Burger, cooked up and served by Prince William alongside the guys from Sorted. So chuffed to see Notpla's solutions playing a starring role in the video alongside the other fab Earthshot winners. For a business like Notpla - trying to shake up a highly traditional market - this sort of stage on YouTube, with an audience like this is properly game-changing. Racking up almost 500k views already, it's glaring signal to the industry that today's consumers truly care about what's being served up in their restaurants and takeaway joints, and that sustainability is consistently a reason to (or to not) choose them over others. An awesome mark of recognition for the whole Sorted team in being the channel of choice for the Prince to turn to for a project like this... years of producing top notch food shows (and ever flip-flopping with TOPJAW LTD as my go-to foodie YouTube channel) paying off big time. 👏 Anyway, back to that recipe... cc. Jamie Spafford, Ben Ebbrell, Tom Simmonds, Emma Peacock #Sustainability #TheEarthshotPrize #Notpla #SustainablePackaging #YouTube

How to make the Prince of Wales’s Earthshot burger

How to make the Prince of Wales’s Earthshot burger

independent.co.uk

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