Pride Live – a leading social advocacy and community engagement organization for the LGBTQIA+ community – today announced a multi-year partnership with Comcast NBCUniversal in support of the Stonewall National Monument Visitor Center (SNMVC), the first LGBTQIA+ visitor center within the National Park Service that opens on June 28. "Preserving history's pivotal moments requires collaboration with skilled storytellers. We're incredibly grateful to our partner, Comcast NBCUniversal, for their instrumental role in ensuring the legacy of Stonewall is documented for generations to come. Comcast NBCUniversal's platforms offer invaluable visibility for the Visitor Center and the important stories we’re sharing about the fight for equality. We are excited to share our story with their broad audiences and further bring the LGBTQIA+ movement to the forefront of entertainment through powerful narratives." - Ann Marie Gothard, Chair of the Board of Directors, Pride Live https://lnkd.in/eeNVKDzy #Comcast #Pride #NBCUniversal
NBCUniversal’s Post
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Happy Pride Month! 🌈 As we celebrate Pride Month, it's important to bring awareness to the challenges faced by the LGBTQIA+ community. Many individuals find themselves in situations and workplaces where they aren't sure if they will be welcomed, accepted, or even safe. This month serves as a reminder that our support and advocacy should extend beyond these 30 days and be part of our everyday lives. I love seeing the rainbow logos everywhere - it brings me hope. But Pride Month isn't just about one month of recognition. It’s about showing continuous support and being active allies. It's about fostering an environment where everyone, regardless of their identity, feels safe and valued. It's essential to amplify voices across the LGBTQIA+ spectrum and work towards a future where everyone can live authentically without fear. Let's use this month to educate, support each other, and build inclusive spaces where everyone can thrive. 🏳️🌈💪 #PrideMonth #Inclusion #Advocacy
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June marks the observance of Pride month in the US, a time to focus on the ongoing pursuit for LGBTQIA+ rights, and also celebrate identity, self-expression and community. Historically, brands have leveraged June as an opportunity to demonstrate inclusivity and signal support for LGBQIA+ audiences. However, in past years we have seen an alarming rise in negative sentiment and attacks against the LGBTQIA+ community. Concerned with protecting themselves against backlash, some brands have opted to pull back on or withdraw from Pride marketing. In this climate and context, showing authentic support and meaningful advocacy is more important than ever. Scroll through to learn about some of the brands making authentic outreach this Pride. #pride #pridemonth #pridecommunity #pridesupport
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As #PrideMonth2024 comes to an end, let’s remember to continuously celebrate and support the LGBTQIA+ community all year-round. At YLD, we are committed to creating an inclusive workplace and continuously strive to improve our support for the LGBTQIA+ community. We host regular learning sessions with our team, and together with community advocates we explore new ways to support the LGBTQIA+ community together. Let's keep the discussion going: How are you supporting the LGBTQIA+ community? Comment below! #PrideMonth #pride #inclusivity
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As Pride Month approaches, many brands are reconsidering their strategies. Recent trends show a shift towards more subtle celebrations, driven by rising backlash against “rainbow-washing” and increasing scrutiny over genuine support for LGBTQ+ communities. 📉 What’s Changing? • Consumer Sentiment: There’s growing consumer awareness and demand for authentic representation and support. • Risk of Backlash: Brands face criticism for superficial gestures that don’t translate into meaningful action. 🤔 What Can Brands Do? • Authenticity: Ensure that Pride campaigns are backed by real, year-round support for LGBTQ+ rights. • Internal Policies: Reflect the values you promote externally with inclusive workplace practices. • Long-Term Commitment: Build ongoing relationships with LGBTQ+ communities beyond June. #PrideMonth #BrandStrategy #LGBTQ #Authenticity #Marketing
Brands plan for a quiet Pride Month
campaignlive.com
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Community engagement is where the WNBA really shines! First of all, they've got a strong presence in the cities where they play. They're not just about the game; they're about building relationships with their fans and giving back to their communities. They've got programs like "WNBA Cares" that focus on education, health, and family development. They're out there making a difference in people's lives, and that's what gets people cheering for more. And let me tell you, my friend, it's not just about the big events. It's about the small stuff too. The WNBA has got a strong social media presence, and they're using it to connect with their fans on a daily basis. They're sharing behind-the-scenes stories, doing Q&A sessions, and engaging with fans on Twitter and Instagram. They're making people feel like they're part of the team. But what really gets people cheering for more is when they see their favorite players making a difference off the court. Players like Sue Bird, who's been an advocate for LGBTQ+ rights and has worked with organizations like the Boys and Girls Clubs of America. Or players like Brittney Griner, who's spoken out about social justice issues and has worked with organizations like the Trevor Project. When fans see their heroes making a difference, they want to be a part of it too. They're not just about the game; they're about building relationships with their fans and giving back to their communities. And that's what gets people excited about women's basketball. Subscribe to our YouTube channel for the full video! Follow for more insights like this! 🔗- https://buff.ly/4aGrjae 🌐 - www.shortstereo.com 🤝 - https://buff.ly/3J1IveL #wnba #fanengagement #community #engagement #wnbacares #smm #digitalmarketing #shortstereo #stereotalks
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Pride Month remains a controversial topic in social - aka do we post or do we stay quiet, but still 'support'. 🌈 Having recently celebrated my own gay wedding a month ago—an event I once thought impossible—I am continually saddened (though not surprised) by the abundance of hate in the comment sections of the brands I manage when we do share Pride Month content. Last week, Marketing Brew shared this article about 'Quiet Pride,' stating, "As attacks on the LGBTQ+ community escalate, loud and visible corporate participation in Pride remains important not just for a company’s image, but also for society at large." In my opinion, nowadays, it's more important to take the risk of potentially upsetting some people over issues like rainbow washing or losing a few customers, rather than not making your stance clear -- but it's also it's equally essential to back up words with action. Let me know if you've seen any strong Pride Month campaigns this year. 👇 #Marketing #PrideMonth #SocialMedia
Corporate Pride is quieter this year. Why that matters
marketingbrew.com
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What’s your favourite Pride campaign? Pride campaigns are a fantastic way for brands to connect with their consumers and show support for the LGBTQIA+ community. But, what do consumers actually want from these campaigns? Read our blog to find out more! https://t.ly/CQWuT #socialinsights #influencermarketingagency #pride #pridecampaigns
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June has come back around, and brands are *still* rainbow washing 🥱 Here are 5 meaningful things you can do this #PrideMonth, rather than change your logo to a rainbow 👇 1️⃣ Contribute to organizations directly supporting the LGBTQIA+ community (in the form of both time and money) 2️⃣ Ensure your internal policies and practices are inclusive to your existing and future workforce 3️⃣ Run DE&I training for your team to create a more inclusive working environment (hit up Laura Clarke if you want to make this happen!) 4️⃣ Partner on initiatives and campaigns with LGBTQIA+ creators — and please don’t expect them to work for free! (Ash has published some lovely content around this) 5️⃣ Engage with the LGBTQIA+ community to understand their perspectives, challenges and needs Brands often mean well, but meaninglessly posting about Pride Month can often create a false sense of allyship. Rainbows are more than welcomed…as long as the brand puts their money where their mouth is. If you really want to impact the equity, acceptance and inclusivity of the LGBT+ community, please positively commit to to these activities year-round. Ongoing support is much more meaningful, and helps create positive change for future generations! If you *are* going to post about #PrideMonth, ensure LGBTQIA+ voices are involved in the creation and approval of any content or campaigns you have going out. If you can think of anything else you’d like to see, feel free add other ideas in the comments 👇
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