TikTok is looking for a Content Strategy Manager - Miami: - Miami, FL, USA - Full time opportunity - Mid Apply via the link or tag a friend who may be interested 👇🏼. https://lnkd.in/g9PCmEQn
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Interesting how quickly Latam is taking in global initiatives. Kudos to The Walt Disney Company for bringing it in such a short timing. Mercado Livre is growing and becoming a strong marketplace for all Latin America. Publishers are in need to pay the bill of content so whoever capitalizes in this growing ad-supported market sooner will help the mothership to thrive globally. Digital is fully scalable with much lower setup costs. When AI really kicks in, any adaptation will be almost instant and seamless.
Disney Expands Its Audience Graph And Clean Room Tech Beyond The US | AdExchanger
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For this year's Brandcast, YouTube made its return to Sydney's Hordern Pavilion last night, showcasing musicians, creators, long-form storytelling, and an impressive fan base. PHD's Group Investment Director Christine Chen said, "New products through creator takeovers and partnership ads sees an interesting shift to leverage their content and challenge the likes of Meta and TikTok. It remains to be seen if brands will follow suit and extend their creator strategies onto YouTube." "AI-powered innovations promise to drive higher reach and lower CPMs, delivering scale across CTV. However, with not much time spent on what their new measurement capabilities mean for brands, time will tell whether key data partnerships (Ipsos and IAB) as well as Meridian, YouTube’s own open-sourced MMM will pay off," says Chen. Read the full article via the link. #PHDIntelligenceConnected
YouTube gives an expected immersive and entertaining Brandcast - AdNews
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Senior Director of Product Marketing | The Stoic Product Marketer | Team Builder and Leader | Product Marketing Consultant | Marketing, Product Marketing, Customer Marketing, Sales Enablement, Demand Gen
At Brightcove, our Product and Product Marketing teams are always looking toward what's next. What's next for our products? What's next for our customers? What's the next innovation or enhancement that's going to get people excited and deliver real value? This doesn't mean we don't stay in the present or forget about the past. But a forward-looking mindset is an asset in a space where "What's next?" is the question coming at us from our customers, the market, and our internal teams. I'm proud of the team as this latest launch enables media companies and content publishers with real-time video analytics to measure and assess audience engagement and generate actionable insights. #brightcove #productlaunch #whatsnext #productmarketing
Brightcove Introduces New ‘Publisher Insights’ Capability
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YouTube returned to Sydney last night for this year's Brandcast. National programmatic solutions lead Laurence Demousselle says YouTube made a compelling case for why brands should collaborate with creators to reach their curious and engaged fans who are highly receptive to ads when they are in the flow. "Google’s rollout of an open-source MMM capability could be transformative for smaller brands, providing them with improved access to measurement tools and data for more informed decision-making, "However, some marketers might question whether a conflict of interest arises when a company serves as the buyer, seller, and measurer all at once." Read more here: https://lnkd.in/gciqYSQT #YouTube #brandcase #Carat #dentsu #advertising
YouTube gives an expected immersive and entertaining Brandcast - AdNews
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https://lnkd.in/gebs5ZBt A new #audio analytics offering for advertisers is expected to give #radio and digital audio a bigger seat at the media planning table. Horizon Next, part of agency giant Horizon Media, has partnered with ArtsAI, a Claritas-owned consumer tracking & #attribution platform, to launch an enhanced audio analytics service that promises increased transparency for radio/audio, which has historically been difficult to measure and optimize. A marriage of audience measurement with technology & analytics, the partnership is being positioned as a way to demonstrate the true impact audio investment has on an advertiser’s bottom line, offering a more accurate way to measure the relative #ROI of radio. Under the alliance, Horizon Next has added audio attribution to Intersect, its proprietary analytics platform. With the ability to incorporate real-time data and performance results across channels and tactics into its models, Horizon Next says in a news release that it “is empowering brands to optimize and scale their media investments.” For broadcast radio, streaming audio, podcasting and satellite campaigns, the enhanced capability allows Horizon Next to assess audio’s contribution to client KPIs and provide omni-channel measurement and optimization across traditional and digital channels. Simply put, it can measure when people are exposed to audio ads that drive them to a client’s commerce site and take an action there. Individual level media exposure and return path data are tied back to Horizon’s identify-based framework and connected marketing platform, blu. Russo provided a live example of an anonymous Horizon Next client’s performance across the media channels measured alongside audio in its Intersect model. “The audio cost-per-visit is $3.62 compared to $5.63 for linear video and $4.82 for OTT,” she explained, noting, “Ultimately, this is the gold standard: What was the cost-per-lead, or the cost-per-sign-up.” Although Russo would not disclose the explicit impact of the new audio data on its media plans, she said that it has translated into a “double-digit” increase in average client audio budgets. “We’re seeing increased investment [in audio] because of this,” she said. “It’s changing the media plan.” Radio has long taken a backseat in media planning by large national brands because the MMM they use have historically underestimated the value of radio & overestimated the value of other media channels. Adding audio to Horizon’s Intersect platform is seen as a way to better gauge the impact of radio, streaming audio and podcast campaigns.
Horizon Next Attribution Service Promises Better View Of Audio ROI.
insideradio.com
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Partnerships that Grow Revenue, and Generate Exposure for CPG, Entertainment and Retail Brands // Speaker // Thought Leader
There is no surprise here... Insider Intelligence 2024 trend watch: Platform partnerships. Here's the skinny, - Complementary partners boost revenues - If you don't have an overwhelming market advantage, join forces Check out the unique partnership examples like Meta + Dollar General and Walmart + NBCUniversal, each partnering with a company to fill a void. Full article here: https://lnkd.in/gD2euABX Interested in learning how to select the ideal partner? How to create the perfect partnership? We're excited to help. https://lnkd.in/gneCV2QG
2024 trend watch: Platform partnerships will shift the ad spending landscape
insiderintelligence.com
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Marketing Officer/ Student Advisor/ Hardworker/ Always Learning and I Welcome People of all Colors, Genders, and Beliefs.
📊 The tides are shifting in media consumption patterns—Ofcom's latest report reveals that less than half of 16- to 24-year-olds are tuning in weekly. 🕵️♂️ Let's delve into what this means for the future of broadcasting and digital content. One could argue that traditional broadcasting is witnessing a significant pivot. This isn't just about the rise of streaming platforms; it's indicative of a broader cultural change. As the digital-native Gen Zers redefine how and where they consume content, traditional media outlets must adapt or risk obsolescence. Here are a few predictions and thought-provoking elements to consider: 1️⃣ **Content Diversity and Personalization**: Modern audiences crave tailored experiences. The success of platforms like Netflix and YouTube stems from their ability to curate and recommend content specific to individual tastes. Broadcasters will need to leverage AI and machine learning to personalize viewing experiences and keep this demographic engaged. 2️⃣ **Interactive and Immersive Experiences**: Passive viewing is on the decline. Augmented Reality (AR) and Virtual Reality (VR) are becoming more mainstream. These technologies offer immersive experiences that traditional TV simply cannot match. Expect to see a surge in interactive content that engages viewers in entirely new ways. 3️⃣ **Social Integration and Community Building**: Gen Z thrives on connection and community. Platforms that integrate social features—allowing users to share, comment, and even co-create content—will reign supreme. Traditional broadcasters can capitalize on this by integrating social elements into their programming strategies. 4️⃣ **Short-Form Content Reign**: Attention spans are narrowing. With platforms like TikTok and Instagram dominating the attention of young users, the demand for short-form content is surging. Broadcasters will need to produce bite-sized, highly engaging snippets to capture and retain viewer interest. 5️⃣ **Sustainability and Ethical Considerations**: This generation is highly conscious about sustainability and ethical issues. Programs and companies that prioritize eco-friendly practices and ethical storytelling will resonate more strongly with young viewers. In summary, the decline in weekly viewer count among 16- to 24-year-olds is more than just a statistic—it's a harbinger of the future of media. Those who can innovate and adapt to these changing preferences will not just survive but thrive. 🌟 Let's embrace this evolution with open arms and forward-thinking strategies. The future of broadcasting is illuminated by the creativity and exigencies of the audience it seeks to serve. #MediaTrends #DigitalTransformation #GenZ #MediaConsumption #Innovation #FutureOfBroadcasting
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https://lnkd.in/gEhHrAud A new audio analytics offering for advertisers is expected to give podcasting, digital audio, and radio a bigger seat at the media planning table. Horizon Next, the performance shop of agency giant Horizon Media, has partnered with ArtsAI, a Claritas-owned consumer tracking and attribution platform, to launch an enhanced audio analytics service that promises increased transparency for audio, which has historically been difficult to measure and optimize. A marriage of audience measurement with technology and analytics, the partnership is being positioned as a way to demonstrate the true impact audio investment has on an advertiser’s bottom line, offering a more accurate way to measure the relative ROI of radio. Under the alliance, Horizon Next has added audio attribution to Intersect, its proprietary analytics platform. With the ability to incorporate real-time data and performance results across channels and tactics into its models, Horizon Next says in a news release that it “is empowering brands to optimize and scale their media investments.” For broadcast radio, streaming audio, podcasting and satellite campaigns, the enhanced capability allows Horizon Next to assess audio’s contribution to client KPIs and provide omni-channel measurement and optimization across traditional and digital channels. Simply put, it can measure when people are exposed to audio ads that drive them to a client’s commerce site and take an action there. Individual level media exposure and return path data are tied back to Horizon’s identify-based framework and connected marketing platform, blu. Horizon says this provides additional insights into how buys are delivering against various granular level audiences. “We can now prove audio tactics deliver positive performance results across multiple KPIs compared to other channels using the same methodology,” said Lauren Russo, Executive VP Managing Partner, Innovation & Performance Audio at Horizon Media. “This refined solution is a game changer, giving audio a more prominent seat at the table on media plans.”
Horizon Next Attribution Service Promises Better View Of Audio ROI.
podcastnewsdaily.com
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Head of E-Commerce Media Europe @LIPTON | Adjunct Professor @POLIMI | Host @AGLASSOFMARKETING | Founder @PPCMARKETING.IT
Creativity Today: From Ad Agencies to YouTube Creators Dan White and I discuss how the creative world has changed. It used to be that the most creative people would go into advertising because it paid well and was exciting. Now, things are different. Many creative folks are skipping traditional ad jobs and instead, they’re making their own paths on TikTok and YouTube. Here, they control their work, get to be creative on their own terms, and make money directly. We are now in an era of content creators. Young creators are using simple tools like a camera to make amazing videos and redefine what it means to be a creative professional. 💡There is more democracy in the world where content creators, instead of working for someone else, can do it themselves and eventually get hired by a brand for a certain spot or space. ❓Are creative people having an easier life today as content creators? Catch our full conversation on YouTube to hear more about how creative careers are transforming in today’s digital world. 🍷 #aglassofmarketing
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