Mojo Supermarket’s Post

Marketing is crucial, and Burberry knows it! From the moment you walk into the Mall at Millennia in Orlando, Florida, their marketing is right above you. But how can you market to your members effectively? Consider using the clubhouse foyer to cross-market all the exciting happenings at your country club. #marketingtips #crossmarketing #countryclublife #privatemembersclub #clubmanagement

Imagine expanding to a new COUNTRY with no money, no brand recognition, and little time. How would you stand out? Jo Malone had the most BRILLIANT marketing tactic when she expanded her business to NYC. Already a thriving brand in London, Jo was offered a contract with Bergdorf Goodman to open a concession at their iconic Fifth Ave store. There was a ton riding on this launch, and she knew the brand wasn’t widely recognized yet in the US. So, she asked her friends and family to “take the dogs for a walk” for the weeks leading up to the launch. AKA… Walk empty Jo Malone shopping bags all around NYC. Every time her friends left their home, she asked them to take an (empty) bag with them to start priming her audience for the opening. And... it worked! The launch ended up being super successful, and less than one year later, the brand was acquired by Estée Lauder. My takeaways: 1/People love to help if you make it easy for them. 2/You don’t need much to be creative. 3/Don’t reinvent the wheel. The idea of a “teaser” is not a new concept, but the application here is brilliant. What's your favorite scrappy brand launch story? -- P.S. The Jo Malone How I Built This is one of my favorite. Definitely take a listen when you can! #brandmarketing #brandbuilding 

Continuing the series with two influential leaders in their perspective industries. Register today and join the conversation that I am sure will have takeaways for anyone in the professional setting. California Park & Recreation Society National Recreation and Park Association Cindy Bagley, MA, CPRP #ParksMakeLifeBetter

🍑 Why Food and Drink founders must STOP OBSESSING with idea from the U.S.A. and 5 ways to drive rate of sale outside London 🍑 It’s dangerous when Tinsle Town ideas torpedo from Los Angeles, landing in London. “Cody BRO, the category is FIREEEEEEE right now” Yes, these avant-garde ideas work in L.A. Where peanut-butter-tanned roller skaters bask under melting-sunsets. NEW'S FLASH! Hull, Rotherham and Darlington are NOT Santa Monica or Santa Cruz. Santa Clause thinking: if something works in London, it works across the UK. Our Little Wet Island is an incongruous little beast. Driving ROS outside of London a riddle. The issue? Challenger brands (myself included) spend TOO much time in the London bubble. WeWork's and SOHO house: attached to Fedoras and Picante’ - detached from reality. Let’s ground our VEJAS in the puddles of pragmatism. Stick our signet rings in the stark reality sphincter. Imagine, you’re in 300 stores. - 100 London stores - average ROS - 6 - 200 outside of London stores - average ROS - 0.8 Average ROS is pillaged. So, How can challenger brands drive ROS outside of London? 1. Regional PR - Utilise regional PR at all costs, it’s relatively cheap to drive brand awareness 2. Regional Focus - Don’t try and boil the ocean - pick 2 cities, relentlessly focus. Birmingham and Manc. Do Less. Better. 3. Regional Sampling sessions - Farmers markets or festivals or Marathon events - find out where your consumer is - drive trial and brand depth there. 4. Regional Indies- No matter what city, indies are ALWAYS receptive to novel ideas - build an iron-clad indie network to help drive ROS in the Mults. https://lnkd.in/enKUBNTZ

Hot take! - Brands are becoming the new “3rd places” of our time by crafting social engagement and fostering a sense of shared identity. What are 3rd places? The term “3rd places” or “3rd spaces” represents the communal space that stands separate from our home (1st space) or work (2nd space) and plays a big part in how we identify (or separate) ourselves from others. This past weekend at the California International Marathon (CIM) people from all across the globe gathered to run. What they also did was gather around bands for a shared experience. Bandit pop-up in the backyard of an Airbnb? Super street and simplistic/artistic brilliance. Tracksmith group run through downtown Sacramento? World travelers engaged in a value-rich tradition that is the “marathon”. Runners of all walks of life gathered but their selection of community differed and how they represented that community manifested in fun ways. Historically, we would think of bowling alleys, local bars, barbershops, or social clubs as classic “3rd places”. These are physical locations that allow us to connect, share experiences, and become one when we may not think to do so otherwise. What happens though when these physical “3rd places” disappear? - {insert your brand here}. Runners may have met in person at CIM but for the vast majority, their desire to do so sparked from digital/social discovery. Yes, brands can be used to sell products. BUT brands also have the power to bring people together. Either digitally or in-person around events like CIM. I just have to say that seeing these communities thriving in person is a thing of beauty! 🙌 #branding #brands #community

Transformative space. Honestly, some time ago I had seen this project and then I forgot to talk about it. This is the kind of case where the marketing and communication components are almost all there, but, upstream, from what we can see, it is above all a well-articulated partnership. In New York's Hamptons, online retailer MyTheresa and lifestyle brand Flamingo Estate have transformed an automotive service center into an immersive pop-up shop filled with high-end products ranging from fashion to beauty, from wellness to food. The entire space has been painted with a fresh mint green paint for the summer, including walls, floor, and even the tires. Every week, a rotating program offered interactive events. 🙌 What’s your take? # 291 RETAIL, United States 👉 More contents on our website, the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write me privately. Mytheresa, Michael Kliger, Alessio Grandinetti, Aaron Alexander More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Tip of the week 🌟 Creating Lasting Brand Impressions 🌟 Ever heard the phrase "Don't judge a book by its cover"? It's great advice not to assess solely based on appearances. Yet, we're also urged to make a lasting first impression. Seems contradictory, doesn't it? Perhaps. But in branding and marketing, appearances matter. A strong brand makes a lasting, brain-burning first impression. However, a brand's strength goes beyond initial impact. It must consistently deliver on expectations. From your website to social media, every interaction shapes perception. Lack of consistency risks more than just reputation. An excellent brand fulfills the promise of its first impression. #Marketing #Branding #Brand #SocialMedia #Consistency #Experience Carlos Z. Luke Kovacs Georges River Council Bayside Council (NSW) Tania Katsanis Club Central St. George Leagues Club St George Illawarra Dragons Steve Kamper Chris Minns Mark Coure MP David Coleman Business Sydney Business NSW Lucas Hazelton

Imagine if 85% of brands vanished from social media right now... Would anyone notice? Probably not. Because without genuine connections, without real emotion, brands become background noise. I strongly believe that community is the cornerstone of a strong brand. It's about building relationships with people who truly believe in what you stand for. Let me give you an example... Two weeks ago, I started working at Mous, and on my first week on the job... We pulled off a bold move: We faked our way into London Fashion Week to showcase our bags. While it may not have been the traditional route to building connections, it was undeniably thinking outside the box. We took a risk, got exposed, and made people stop and take notice. And while we may not have had the opportunity to connect with individuals in the same way, the buzz generated around our brand opened doors for future engagement. It showed that we were willing to break the mould, challenge the status quo, and push boundaries in our pursuit of success. So... HEAR ME OUT! Embrace innovation. Dare to be different. Stop conforming to the same old strategies and start thinking outside the box. P.S. We made it to a few articles including The Sun, Business Insider and are trending on the Getty Images as well as PA Images. #brandbuilding #brandidentity #brand

For the past month, a 30-story-high Doritos chip has towered over the Las Vegas Strip, covering the face of the Luxor Hotel. Other brands are similarly plastering their names and logos all over the city, on the exterior of the Sphere and on events like Super Bowl Opening Night Fueled by Gatorade, the Super Bowl Experience Presented by Toyota and the Apple Music Super Bowl Halftime Show. Meanwhile, Mattel has released a Super Bowl-themed Barbie, and a long list of companies are running extravagant promotions and giveaways, including Marriott Courtyard's Super Bowl Sleepover, which will give fans an opportunity to stay the night in a suite at Allegiant Stadium. Then there's Sunday's game, which of course will feature a firehose of TV commercials that sold for a reported $7 million per 30-second slot (without even taking into account their production budgets). For marketers looking to connect with fans-whether the 125,000 expected to attend this week's roster of fan events in Las Vegas or the 100 million tuning in on television--the Super Bowl is, well, their Super Bowl, the time of year brands pull out all the stops to generate buzz. Behind the scenes, however, there is an equally elaborate series of events and activations this week aimed at a much more exclusive audience, of business partners and C-suite executives. And the goal isn't just generating brand awareness; it's retaining key clients and, ideally, laying the foundation for new business.

How can your brand win new audiences — and turn them into long-term loyalists?    The answer lies in brand engagement: combining strategy, storytelling and digital excellence so that every element of your brand is relevant, resonant and remarkable.     But how do you do it?     Our founder, Helen Darlington, is giving a Brand Engagement Masterclass with The Luxury Property Forum to explain all.    You have to be a Luxury Property Forum member to register — but if you’re not and want the inside track from one of agency land’s most successful female founders, email us at [email protected] or ask us for a presentation link. We'll send it to you after Thursday's event.   And if you are a member of the Luxury Property Forum, the details are below:    Date: Thursday 18th January on Zoom  Time: 12:00pm GMT  Email to register: [email protected]   #branding #marketing #luxurybrands