Interest in facial skincare for men has skyrocketed in the last two years 📈 🧖♂️ 🛁 Carson Kitzmiller (and Mintel data) was featured in a recent ADWEEK piece, breaking it all down for brands - check out the full story below.
Don Sajith
1mo
If you can Co-relate, the use of Social Media like Instagram & Tik Tok in the sample size, then a better pattern will emerge. Couple that with whether a person is single / or in a relatiosnhip, a better trend will emerge. Most married men just just use their wife's lotions and creams 😉
Read Paul Hiebert's article here: https://www.adweek.com/commerce/the-majority-of-men-in-the-us-now-use-skincare-products/ and our full press release here: https://www.mintel.com/press-centre/more-than-half-of-us-men-now-use-facial-skincare-a-68-increase-from-2022/