Michael (MCB) Chavez Booth’s Post

A peer in a PR group I’m part of broke down in tears. Honestly, I could relate. Our industry is tough. Not just because: - It doesn’t matter who you “know” - Getting top-tier placements is an art + science - You have to be scrappy, adaptable, and tenacious to succeed But also because of client expectations. This PR colleague got a client multiple top-tier placements. But they were still unhappy and demanded more. The problem: Even the best PR firm on the planet can’t control what happens *after* you get placed. They can get you in The New York Times, The Wall Street Journal, TechCrunch — But they can’t determine whether a client converts any of the interest from investors, business partners, and elite talent that follows. If you’re working or plan to work with a PR firm— Keep this in mind. Behind every placement are human beings. Who 👏 worked their butts off 👏 to get your company featured. And the better you treat them— The harder they’ll work for you next time.

A peer in a PR group I’m part of broke down in tears. Honestly, I could relate. Our industry is tough. Not just because: - It doesn’t matter who you “know” - Getting top-tier placements is an art + science - You have to be scrappy, adaptable, and tenacious to succeed But also because of client expectations. This colleague got their client multiple top-tier placements. But they were still unhappy and demanded more. The problem: Even the best PR firm on the planet can’t control what happens *after* you get placed. They can get you in The New York Times, The Wall Street Journal, TechCrunch — But they can’t determine whether a client converts any of the interest from investors, business partners, and elite talent that follows. If you’re working or plan to work with a PR firm… Keep this in mind: Behind every placement are human beings. Who 👏 worked their butts off 👏 to get your company featured. And the better you treat them— The harder they’ll work for you next time.

Opportunity

Freeman+Leonard marketing and advertising talent can add to your team value - extending far beyond deliverables. For example, one of our PR specialists has been recognized within the Public Relations Society of America, Dallas (PRSA) 40 under 40 and Top 100 Most Influential Latinos lists. That's because her strategies cultivate an inclusive environment while also moving the needle forward for the companies she supports. The right person can connect dots on your team that you didn't even know you were missing... and we can connect you to that right person. Reach out for support to fill PR, marketing, or other advertising roles. #prtalent #talentshowcase #marketingtalent

🌟Seeking Visionary PR Partners for Haunted Texas🌟 We’re on the brink of something extraordinary. Haunted Texas, a woman-led initiative, is crafting an immersive experience unlike any other—a living history museum and theme park that delves into the eerily fascinating tales of Taylor, Texas. Our narratives are woven from the threads of intrigue, mystery, and the rich tapestry of Texan history. As we build this groundbreaking venture, we’re looking for a PR firm in Austin, Texas, that can match our passion and ambition. This is more than a project; it’s a movement to reshape the perception of historical storytelling. ✨ What We Offer: The chance to be part of a legacy-making project that celebrates the untold stories of women and the spirit of Texas. The opportunity to amplify a unique brand poised to become as iconic as the legends it’s inspired by. #WaltDisney 💫 A platform to showcase your creativity and strategic expertise in molding public perception and media narrative. 📣 What We Seek: A PR firm that thrives on crafting captivating stories and can navigate the nuances of a project with historical depth and modern appeal. A team eager to celebrate Women’s History Month by promoting a female-driven initiative that’s set to make waves in the industry. Visionaries ready to partner with us as we lay the foundation for a cultural landmark. Could your firm be the voice of Haunted Texas? Let’s make history together! 🚀 Interested agencies, please reach out via [email protected] or directly through #LinkedIn. #HauntedTexasThemePark #MakingHistory #MakingHerStory #PR #PublicRelations #AustinTexas #HistoryMakers #HistoryPreservation #WomenInBusiness #InnovativeStorytelling #JoinUs

In high-stakes world of public relations (PR), Imagine this: You're working your tail off to land that big client or score that major media placement, but instead of high-fives and kudos, you're met with passive-aggressive comments and side-eye from your colleagues. It's like everyone's out for themselves, and teamwork is just a foreign concept.And let's not forget about the pressure. In an industry where success is measured in column inches, the stakes are sky-high. Deadlines loom large, clients demand perfection, and burnout is just a fact of life. It's enough to make even the most seasoned PR pro question their career choices.But perhaps the most insidious aspect of work culture in PR is the lack of trust. When your colleagues are more concerned with covering their own backsides than supporting each other, it creates an environment of paranoia and suspicion. Who can you really trust when everyone's playing their own game?It's like a poison that seeps into every aspect of your life, sapping your energy, and making you dread every day.But here's the thing: it doesn't have to be this way. We can – and should – demand better. By calling out toxic behavior, fostering open communication, and supporting each other as colleagues and human beings, we can create a healthier, happier work environment for everyone.

**Additional food for thought** "85% of people in the US are considering changing jobs..." Ever feel like your application is going into a black hole? ● Make sure you cross your t's and dot your i's when searching for a new role. The tips below might help. Use it as a checklist. Do you have a modern and accurate resume AND LI? Does it match your strengths and target roles? "Top 5 ways to take control of your job search in 2024." ✍️ Create a robust profile ✍️ Make networking part of your daily routine (especially with us recruiters) ✍️ Stay on top of trends ✍️ Evaluate your skills ✍️ Expand your horizons https://lnkd.in/gbqMuRHv #careeradvice #resumetips #jobhunters #hiring #jobseekersupport #jobsearchstrategies #jobsearchhacks #jobsearchtips #careermove #careerguidance

FACT: A career in public relations is hard AF 😫 FACTIER FACT: That’s what makes the hard-won successes feel SO. DAMN. SATISFYING. No, a career in tech PR isn’t for everyone. By a long shot. But for me? This is the way ✊ #publicrelations #b2btech

CHICAGO

How often do you think about taking on something new and end up talking yourself out of it? I used to be the queen of this. I was scared I wouldn’t be good enough for whatever new thing I was taking on.  I gave more power to my fears and limiting beliefs than my power and strengths. The good news is over the last 5-7 years I’ve changed and embraced the new and taken on new challenges. Here are four examples of why I’m glad I said yes, when I really wanted to say no. 1️⃣ Advanced Air, LLC: My friend’s husband owned this company and said they needed someone like me involved in their marketing + PR. I resisted. I had never worked in aviation. Eventually I took the meeting, put some thoughts together and the rest is history. Been part of my growth story and one of the best experiences I’ve had since opening Elevate Communications! 2️⃣ USC Jimmy Iovine and Andre Young Academy: I was approached about doing PR for USC’s Jimmy Iovine & Dr. Dre’s Academy. I had never worked in education, but knew that I could figure it out. (There were a lot more things in my career I HAD done, and I knew I could channel those learnings into a new vertical.) I took it on, built their PR strategy and landed them a big story in a major Hollywood trade created by a pitch I came up with. It was a wonderful experience! 3️⃣  Netflix: In 2012, I had no idea what I was getting myself into when I started a new job at a company that was setting out to change television as we knew it. Leaping into the unknown, I didn’t think too much about it and dove in head first. Throughout my 6.5 years of time there, I was given so many opportunities to take on new roles within the company: head up Film publicity, head up Slate Publicity, head up Talent Relations. I said yes to all, but deep down I wanted to say no.  Glad I didn’t b/c each of these roles made me the PR Executive I am today! 4️⃣ Elevate Communications: In 2019, after 18 years of working in Corporate America, I opened Elevate Communications, a full-service, boutique PR firm specializing in entertainment, technology, and lifestyle. It would have been easier and more familiar to go back in house at a network, studio, streamer, but the bigger challenge and opportunity resided in something I thought about a lot:  going out on my own. I am SO glad I said ‘yes’ to myself, when my fear wanted me to say ‘no.’ #attitude #mindset #PR #publicrelations