Miami HEAT’s Post

Congratulations to Kaseya and the Miami HEAT on winning a prestigious Wakefield Award! With the help of Jessica Geymayr Smith, MBA and her team at the HEAT, Kaseya achieved an impressive #1 ranking out of 5 in their division, competing nationwide against other first-year partners. Details: The powerhouse division is for brands with brand equity scores above the average among 653 partners measured between August of 2023 and May of 2024. Within the division, market leaders outperform their selected competitors, while challengers rank second or third. First year “rookie” partners, including Kaseya, are in a category all their own as their impact is often significantly different than established partners, which can change the meaning of lift scores. Plus, it is especially important to recognize strong results in year one! For more on Wakefield Awards, contact [email protected] For more on Wakefield, see www.wakefield.global