Melissa Vasiliev’s Post

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Senior VFX / Flame Artist at Fort York VFX

No label, no problem. Bringing a little VFX breakdown magic to your feed 💥 Had a lot of fun working on this multi-fix shot including split-screens, label replacement, 3D tracking and UV mapping, glare removals, spot touch ups, and of course general product beautification. See the full stunning creative for Kraft with amazing teams at Rethink, Merchant, School Editing Inc., and many hands on deck at Fort York VFX here: https://lnkd.in/gFvKk2Sd __ client: Kraft agency: Rethink group CD, AD: Loretta Lau CD, writer: Jacquelyn Parent senior producer: Shannon Farrell director: Patrick Daughters ~ Merchant (Production Company) editor: Izzy Ehrlich ~ School Editing Inc. lead vfx, CD: Mike Bishop ~ Fort York VFX vfx on product shot + breakdown: 🙋🏻♀️ vfx artists: Marco Polsinelli vfx assists: Dylan B. Morgan, André Albuquerque CG artists: Derek Gebhart, Davor Celar vfx EP: Pallavi Joshi-Firby

Chris Joyce

Founder of Velvet Badger | Crafting Brands, Campaigns, Content & Experiences. | WEB3 | CREATIVE | STRATEGY | DESIGN | ANIMATION | FILM & MOTION | AI |

3mo

How many time did they shout 'Fix it in post' on the set?!

Aditya Kumar Choubey

I help Brands enhance their Online Presence | Growth Hacker | Performance Marketer | Branding & PR Consultant

3mo

Wow, this VFX breakdown is truly impressive! It's amazing to see how much work goes into creating a polished and beautiful final product. The use of split-screens, label replacement, and 3D tracking really adds a level of depth and realism to the shots. And the UV mapping and glare removals are subtle but make a huge difference in the overall look. It's clear that the teams at Rethink, Merchant, School Editing Inc., and Fort York VFX put a lot of effort into this project. Great job to everyone involved!

Allan McKay

VFX Supervisor | Co-Founder @ Version Zero, 28+ Years in VFX & Games, Co-Chair Visual Effects Society (VES) Oregon, Author, Speaker, Mentor, Podcast host (500+ episodes), Developer in AI Computer Vision & Synthetic Data

3mo

Great work Melissa!

Roman Belov

Founder at KeenTools

3mo

Looks really solid! BTW, what did you use for traking the bottle?

Franklyn D'souza

Staff Software Developer at Shopify

3mo

Is the bottle hand tracked ?, looks like it would be annoying to object track that.

Shaun W.

Sr Video Editor @T-Mobile | T-Studios

3mo

This is like that feeling you get when you get to peel the plastic off of a new screen. ❤️❤️❤️

Tom Sidorski

Analytical Filmmaker | DIT and Media Manager | A/V and LED Tech | MTSU Film/Video Production Student | Post-Production Specialist • Assistant Editor • Certified Avid Media Composer Pro • Colorist • VFX Generalist

3mo

OK, so this is something I'm trying to get better at, what was the workflow for match moving the bottle?

Fabian Muller

I bring brands to the next level with high-end snappy social content 🚀💛 | No more guessing about what to post and when. We’ve got it covered. | 11+ Years Experience in Content Production | Founder DFFRNT NATURE

2mo

Next level , respect. I'm curious how many vfx hours are in this project. And could ai help during this process?

What softwares did you use for this? Was in not easier to put the labels on the bottle?

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