MediaPost’s Post

Too many adtech companies are content with one-size-fits-all solutions. They approach publishers with the mindset, “We’ve seen this before. You’re exactly like clients x, y, and z.” Capitalizing on experience is important. But so is recognizing that every organization has nuances that make it unique. This is why service is as critical in adtech as a powerful, customizable solution.

PubMatic elevates Robin Steinberg to drive demand in North America Know more:- https://lnkd.in/dk6YPFem #pubmatic #martech #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

Outbrain & Teads are merging to create one of the world’s biggest adtech company. Read more about it in the the article in the comment section.

🚀 Introducing Concept X Central: Tailored for Every Publisher's Need 🌐 In a world where simplicity and efficiency are key, we're proud to present Concept X Central – a platform crafted from our own experience, insight, and common sense. Designed exclusively for publishers, Central is your comprehensive solution for ad tag management, encompassing everything you need in one intuitive package. 🔍 Simplifying Ad Management for Publishers Central simplifies the complex world of digital ad management. Its user-friendly interface and comprehensive features are a direct response to the real needs and feedback of publishers like you. 💡 Meeting Every Need with Precision Central stands out with its ability to address every aspect of ad management. From seamless tag integration to robust performance analytics, we've thought of it all, ensuring you have the tools to manage your digital space effectively. 🌟 Discover the Difference with Central Explore how Central aligns with the everyday needs of publishers. Dive into our latest blog post to see how our platform can streamline your operations and bring a new level of clarity to your digital advertising efforts. 🔗 Learn more on our blog https://lnkd.in/dVEkgixQ #ConceptX #DigitalPublishing #AdTech #PublisherFirst #AdTagManagement

Nexxen and 𝐓𝐂𝐋 𝐅𝐅𝐀𝐋𝐂𝐎𝐍 expand partnership Know more:- https://lnkd.in/dbKVESjW #nexxen #martech #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

The media industry is embracing innovation at a record pace, but choosing the right tech solutions is no simple task. As the article below shows, at Affiliate Summit West 2024, major players like Rolling Stone, Hearst, and Blavity Inc. discussed how they are each navigating tech adoption uniquely. At Diagonal Minds we streamline this path for publishers and agencies, by identifying and recommending cutting-edge technologies and success cases tailored to specific markets. By partnering with media companies, we help transform these insights into customized strategies that fuel efficiency, revenue, and resilience in a rapidly shifting landscape. The link to the article is in the comments. #Innovation #MediaTech #DigitalTransformation #DiagonalMinds

Bredec Group Digital advances deliver clearer picture of ad spending's results - The Times: In just over five years since S4 Capital was founded as a digital-only, data-driven advertising and marketing group, the digital imperative has ... Inquiry@bredec.com

Feeling nostalgic? Take a trip back to advertising in the 80s to better understand the fast times today in #adtech and how to keep your #paidmedia strategy ahead of the future.

IT’S HERE! 🎉  MediaPost has just released part three of a six-part series spotlighting Pathlabs’ work with independent agencies!  The first two parts highlighted how independent agencies are shifting from in-house media execution to outsourcing through partnership and the positive impact this has on agency personnel. 👥 This latest installment discusses the technology arms race that independent agencies face when striving to scale media execution. 🏁 With insights from media experts and leaders at agencies like Penna Powers, Cayenne Creative, stiletto collective, and Conquer , you will understand how they gained access to an advanced tech stack, previously out of their reach, by collaborating with a Media Execution Partner (MEP). Have you been as eager as we have to read the newest part of this series? Leave us a comment below, and bonus points if you name your favorite piece of tech within your independent agency's tech stack! 🤖 https://lnkd.in/gmxWT9Af #Advertising #DigitalMarketing #MediaBuying #MediaExecution #Programmatic #PPC #PaidSocial #DigitalAdvertising

Learn why brands like GM and P&G are making commitments to increase their investments and how Audigent's innovative approach is driving change: https://bit.ly/4bsmbaj #BlackOwnedMedia #AdvertisingTrends #DiversityInMedia #MediaBuying #AdTech #advertisingstrategy Audigent