MediaCom’s Post

Behind the Breakthrough is back - and this time we're delving behind the scenes of "eBay in Vogue"! 🌟 Meet some of the team below, as they reveal the process that culminated in a Met Gala Livestream featuring rapper Ice Spice, promoting her eBay-curated collection. 📸 The campaign reached global scale with Vogue World, where fashion icon Twiggy, alongside Rita Ora and Wisdom Kaye, recreated iconic looks using eBay's authenticated items, documented in social videos and event coverage. 👚   Check out the video below! 👇 Paola Mounla James Barkley Nathan Davidow Andrea Gutowski eBay Vogue #MetGala #BreakthroughForBrands #NewCommunicationsEconomy

We’re thrilled to share that #EssenceMediacom has won two ADWEEK Media Plan of the Year Awards 🏆   ✒ The Coca-Cola Company's campaign for “Gold Peak Tea Lens”  ✒ Google's campaign for “Google Play Game Awards”    A huge shoutout to our incredible teams and brilliant clients for this recognition of your breakthrough work 🚀   Check out the full list of winners here: https://lnkd.in/eY9_DY9s   #AdWeekMediaPlanOfTheYear #BreakthroughForBrands #NewCommunicationsEconomy

Yesterday marked our first birthday as EssenceMediacom since our merger in 2023. 🎂 We wanted our Founders’ Day to be an occasion to remember, where we celebrate the Breakthrough work and inspiring Essentials that have come together to make this past year such a success. 💛 It’s been fantastic to see all the innovative events going on across our global network, as well as thought-provoking talks from our leaders. Here’s to another year of creating Breakthroughs for Brands as EssenceMediacom! #EMFoundersDay #Breakthrough #NewCommunicationsEconomy

Safe to say Breakthrough Week more than delivered! 🤩 What an inspiring week it was, filled with insightful discussion and fascinating sessions. A massive thank you to all our clients and partners who were involved. We hope everyone enjoyed the week as much as we did. Get a flavour of the fun we had and enjoy the highlights below. 🎬 Roll on Breakthrough Week 2024! #BreakthroughWeek #Media #Inspire #NewCommunicationsEconomy

We are truly delighted to announce that EssenceMediacom has been entrusted with TUI's Media Account! ✈ After a highly competitive pitch, we have consolidated and expanded our relationship with TUI and have been named their EMEA media agency of record. A massive congratulations to all involved on this pitch. We look forward to creating future breakthroughs with TUI, as we navigate the New Communications Economy together. 🤝   Read more about the appointment here 👇 https://lnkd.in/dg3fK6_j #Breakthrough #Travel #Media Campaign Magazine UK

Check out some highlights from what was an amazing first day of Breakthrough Week! 🎬 We are now underway with day two, featuring sessions from Amazon and Meta. 🙌 Don't miss out! Register your interest below 👇 https://lnkd.in/d4XbyZaA #BreakthroughWeek #Inspire TikTok #NewCommunicationsEconomy

Breakthrough Week is fast-approaching! 📅 We can't wait to welcome our clients and Essentials to showcase how we deliver Breakthroughs for Brands in the New Communications Economy 🌐. With a blend of virtual and in-person sessions led by media giants like YouTube, TikTok, NBCUniversal and more, it's going to be an insightful journey!💡 Find out more about the events and register your interest here 👇https://lnkd.in/d4XbyZaA #BreakthroughWeek #Inspire #NewCommunicationsEconomy #Media #breakthroughsforbrands #marketing #events

Can your organisation keep up with its marketing team? According to our findings very few are, with marketers driving digital transformation across their businesses in their efforts to achieve customer centricity. CMOs are taking on CX, tech integration, and endless customer data, ultimately evolving into Growth Orchestrators for their organisations. A new survey of 188 global B2B marketing leaders by EssenceMediacom and NewtonX found that marketers are widely outpacing their organisations in digital transformation and increasingly taking ownership over the entire customer journey. Download the full report to understand why 90% of CMOs have found their role getting ever more complex in this fast-changing landscape. 👉 https://lnkd.in/e_vMXcT3 #B2BCMOReport #EMB2BGroup #B2Bmarketing #digitaltransformation