Can your organisation keep up with its marketing team?
According to our findings very few are, with marketers driving digital transformation across their businesses in their efforts to achieve customer centricity. CMOs are taking on CX, tech integration, and endless customer data, ultimately evolving into Growth Orchestrators for their organisations.
A new survey of 188 global B2B marketing leaders by EssenceMediacom and NewtonX found that marketers are widely outpacing their organisations in digital transformation and increasingly taking ownership over the entire customer journey.
Download the full report to understand why 90% of CMOs have found their role getting ever more complex in this fast-changing landscape.
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