Medgate Today’s Post

The TV industry is undergoing one of its most significant transformations. As Ross Atkins pointed out, "Over half of those in drama, unscripted, and commercials in the UK are out of work," and these challenges aren't just limited to the UK. Here in Aotearoa, we're feeling the pinch too. With funding cuts, shifting audience habits, and a rapidly evolving global market, how do we create sustainable pathways for our creatives and production companies? People no longer stick to weekly TV schedules or traditional networks. Streaming services and platforms like YouTube have given viewers the power to access content from anywhere. Local productions now face the challenge of standing out on the global stage with fewer resources. The question is no longer, how do we adapt? But, how do we ensure our stories are seen and heard? Now is the time to rethink our approach.

What is the right place for your TV according to Vastu Shastra? Direction and place have special importance in Vastu Shastra. Talking about TV, today it has become an important part of life along with entertainment, so it is necessary to keep a TV in the right direction according to Vastu. #vastu #TVplacement #vastuexpert #astrovastu #astrovastubyneeta #vastutipsfortv #vastutip #vastuhome #vastudecor #vastushastra #TVunit

Not sure where to find our live channels?🎥 We’ve got you covered! Check out this quick tutorial on how to navigate our platform and discover all the live TV goodness waiting for you.✨ Let’s get you tuned in! 📺 _ #UVOtv #InternationalMovies #LiveTV #ItalianTV

👋 Goodbye endless scrolling, hello seamless entertainment! With the Fioptics+ voice-activated search feature, you can speak your command into your remote and let the magic unfold – no more flipping through channels or struggling to find your favorite show. It's just one of the many benefits of our newest TV service! #Fioptics

Stories | 🖤🖤🖤 What an incredible way to tell stories and to turn that into something that is used for commercial purposes, without people noticing and realizing it until the very end. # denmark # stories # government-owned television broadcasting company. #businesscommunication https://lnkd.in/eaRsnibQ

Have been saying this for a while now and now having non PSB channel being recognised in Broadcast Awards is really something. Footasylum with a very brave marketing team has been leading the way with brand funded entertainment going to become the new norm for content. Building up their social channels with brand recognition in a way not many brands have been able to do so. Locked In - Big brother esque house, influencers with large followings, locked in a house together. Challenges in the house. “Diary room” in the cupboard. Decked out in FootAsylum gear, foot asylum logos everywhere for organic brand association. Series hosted on YouTube. Reversions on TikTok, insta. Also allowing the influencers to share too, meaning more engagement with your content and ever increasing subscriber base. Brucie bonus of potentially getting cash off the back of hosting your content on the channel with over 2.75 million subscribers, with some recent episodes getting up to 2.5 million views. Other shows around 4 years old, are getting 9.2 million views on launch, (again still making money for them!) so the market and eyes are there and importantly the brands too. Traditional PSBs need to recognise this and have to work out how to keep commissioning engaging content and stay in the game. They have the additional stress of being bound by ofcom in places but can certainly do more to push the boundaries. I also hope that larger brands and ad agencies start to see that freelance TV workers truly understand long form in a way they’re still figuring out, and understand how to produce whilst maximising a budget, so there’s definitely space for people with a TV background to help collaborate, create and craft these new forward thinking ideas to drive audience engagement! Coincidentally I can help with this, with one foot in both worlds - so if you’re a brand and want to look at a bold idea to drive up the engagement on your socials, get in touch! [email protected]

The TV business is dominated by 3 TV channels which's is a classic example of winner takes it all. Which TV channels you think at the top 3?

How to get on network TV? @cbsnews @vladduthierscbs @iamthatreporterjd and @abbydphillip and @yamichealcindor drop some knowledge #NABJ24

Need a refresher on Advanced TV acronyms? We got you - swipe for more and check out our latest blog for the full glossary ⬇️ https://lnkd.in/d9qB3H6C #CTV #OTT #AdvancedTV #digitaladvertising

Advanced TV acronyms making you dizzzzzy? Here's the glossary you should bookmark!