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US consumer confidence dipped in Q2 of this year, mirroring late 2023 levels due to inflation, reduced savings, and labor market concerns.
Despite economic worries, consumers continued to splurge on food and apparel but cut back elsewhere. Read more about a potential shift in spending habits, especially amongst generations. https://mck.co/3VJs0tQ
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3moMcKinsey & Company, The latest consumer sentiment data reflects a cautious outlook among Americans, echoing concerns about rising prices and economic stability. Despite these challenges, there's a notable resilience in consumer spending on essentials like food and clothing. This shift in spending habits underscores a balancing act between necessity and discretionary purchases amidst uncertain times. As we navigate through economic uncertainties, understanding these trends can empower individuals and businesses alike to make informed decisions. It's a reminder that even in adversity, consumer behaviors adapt, reflecting a blend of pragmatism and optimism for the future.