Marketing Magazine Asia’s Post

1.7 million actual visitors can’t be wrong… If all publicity is good publicity, I should be celebrating the fact the award-winning Western Australian Museum was listed amongst the most boring tourism attractions globally. If you’re not sure what I am talking about, thank yourself for being lucky to have not been swept up in the latest click-bait marketing strategy by a gaming company, which used a self–proclaimed ‘boredom scale’ from Google reviews to develop a ‘Top 100 most boring tourism attractions’ list – and some people swallowed it, hook, line and sinker. The gaming company apparently searched Google reviews for a selected list of attractions, excluded any venue that got less than 2,000 reviews (automatically excluding less-visited and less-loved attractions) and did a keyword search using 11 keywords (including ‘boring’!). We have done a similar search and found that less than 0.005% of our Google reviews included these words. We have found ourselves in good company alongside a number of Legoland attractions and MONA in Tasmania. Of course, I can take a joke, but sadly, people reading the headlines may not bother to find out the truth, making this headline potentially damaging. So, let me set the record straight: Credible and independent research shows an overwhelmingly positive response from visitors: • Boola Bardip currently rates 4.5+ stars (out of 5), from 3,509 Google reviews. • Boola Bardip scored 90.8% in ReviewPro’s Global Review Index. This is calculated from Overall Score reviews collected from 140+ online travel agencies and review sites in over 45 languages. A score this high is almost unheard of. • Boola Bardip was named best Major Tourism Attraction and best Cultural Tourism Attraction at the 2023 Western Australian Tourism Awards and was Highly Commended in the Australian National Tourism Awards. Since opening in November 2020, Boola Bardip has attracted nearly 1.7 million visitors and has consistently recorded customer satisfaction scores between 95% and 99% percent in regular 360-degree surveys. I prefer to trust the views of nearly 1.7 million actual visitors, rather than unsubstantiated click-bait. I hope you do too. #WAMuseum #BoolaBardip Nine Australian Broadcasting Corporation (ABC)

How appropriate that on the kick off of travel season (Valley Forge Tourism & Convention Board #TraveRally) my #Experiential marketing piece is published for #tourism! Thanks EMC Outdoor! https://lnkd.in/eX4pDVG2

EAC Launches Joint Tourism Marketing Effort as Kenya Embraces Influencers The East African Community (EAC) has revitalized its efforts to collectively promote tourism across the region, marking a significant step forward after years of internal competition. Building on initiatives like the 2023 East African Regional Tourism Expo (EARTE) and Kenya's Magical Kenya Tourism Expo (MKTE), member states have agreed to collaborate closely under the new brand "Visit East Africa – Feel the Vibe". Launched during a regional expo in Nairobi, this initiative aims to enhance competitiveness, attract more tourists, and boost earnings by presenting the EAC as a unified investment and travel destination hub. Kenya, Uganda, and Rwanda are spearheading these efforts despite historical rivalries, particularly with Tanzania, known for its renowned safari and beach destinations. The region hopes to capitalize on shared natural wonders like the annual wildebeest migration between the Maasai Mara and Serengeti, recognized globally as one of the Seven Wonders of the Natural World. Tanzania has leveraged Kenya's higher safari costs to attract international visitors to destinations like the Serengeti, underscoring ongoing competitive dynamics within the EAC. Despite challenges such as lengthy business procedures, security concerns, and infrastructure limitations, the EAC aims to position itself among Africa's top tourist destinations. The collective goal is to surpass 14 million international tourist arrivals annually by 2025, doubling the figures from 2019, with Kenya targeting 5.5 million arrivals and $6.3 billion in tourism earnings by 2028. https://lnkd.in/dDW4RNAt

The collaboration between KC Global Media Asia's AXN Asia and Tourism Malaysia represents a multi-dimensional fusion of travel and entertainment. Launched across television and social media platforms, ‘Unfading Memoirs’ features beautifully curated experiences from different travellers’ perspectives, and aims to inspire audiences to advocate these extraordinary destinations. George Chien, co-founder, CEO, and president of KC Global Media, said, “Partnering with Tourism Malaysia for ‘Unfading Memoirs’ is an honour for AXN Asia. Our commitment to promoting travel and adventure is deeply ingrained in our ethos, and this collaboration perfectly aligns with our mission to inspire wanderlust and cultural exploration – exemplifying our dedication to producing meaningful and engaging content that resonates with viewers across the region." Meanwhile, Manoharan Periasamy, director general of Tourism Malaysia, commented, “Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we’re eager to showcase Malaysia’s unique charm to a wider audience, inviting travellers from around the globe to discover the wonders of our country. Together with AXN Asia, we’re committed to positioning Malaysia as a top travel destination, sharing the essence of Malaysia with the world and fostering meaningful connections through travel.” #travel #entertainment #tourism ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Tourism Malaysia London's collaboration with ATW Travel Marketing marks the organization’s first dedicated partnership with a PR agency since the pandemic, reflecting a hopeful resurgence in the nation's tourism sector. noran ujang, director of Tourism Malaysia London, said, “We are excited to collaborate with ATW Travel Marketing to boost our efforts further as we prepare for Visit Malaysia Year 2026. Their extensive experience and proven track record in the travel and tourism industry make them the ideal partner to help us showcase Malaysia’s diverse offerings.” Hannah Filer, managing director of ATW Travel Marketing, also shared, “We are honoured to be selected as Tourism Malaysia’s official PR agency. Drawing on our extensive travel experience and deep understanding of Malaysia, we’ll craft captivating campaigns that ignite wanderlust and showcase the magic of this extraordinary destination.” #marketing #tourism #malaysia ------ -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

The importance of having a dedicated intellectual property (IP) strategy was demonstrated recently by a tourist body in Ireland. A recently published report by Fáilte Ireland on the economic impact of the Wild Atlantic Way has found that the route is worth more than €3 billion per year in tourism revenue to communities along the western coast of Ireland, with about 35,000 jobs being created. It is considered Ireland’s “most popular region”, with just over half of all domestic tourism revenue generated there. https://lnkd.in/d6MaPsMv

KOREAN SOCIAL MEDIA for HOSPITALITY and TOURISM 2024* ⛔ The Top 4 Korean Platforms You CANNOT Ignore ⛔ ➡ Korean inbound tourism to Vietnam and SEA continues to gain momentum and is predicted to grow by 5-7% YOY until 2028 (even as the long-desired return of Chinese tourists remains stagnant). Looking for ways to understand, attract, and delight this market? READ ON... ---- THE TOP 4 PLATFORMS YOU MUST NOT IGNORE = [KakaoTalk, YouTube, NAVER, and Instagram] >> KakaoTalk At the beginning of 2024, 91.6% of Koreans are active daily on KakaoTalk. Use KakaoChannel (part of KakaoTalk ecosystem) to keep guest money on your property with strategic promotions and incentives that send guests to spa, F&B, and booking packages. This makes your KakaoChannel account a source of NEW REVENUE. >> YouTube At the beginning of 2024, 85.6% of the Korean population is active daily on YouTube. YouTube is VERY important for the dreaming & planning stage of booking/destination decision-making. Recommendations: Create long-form KOREAN LANGUAGE videos that tour your property with a korean-speaking guide. (Check out Halo Digital Media for top-shelf video & photography for your property) >> NAVER Portal & Search Engine • Google Search gains market share over NAVER search in every category – except travel and tourism research. • NAVER Café extremely important for travel and tourism research • NAVER blog important for SEO; and also in connection to NAVER advertising campaigns. • Recommendations: be active on relevant NAVER Cafes, Focus on NAVER blog for SEO (and to improve NAVER advertising effectiveness); • Consider paid advertising on NAVER for your property • NOTE >> Very strong, unique opportunities right now in NAVER Search Engine Ad formats for big hospitality brands with existing strong brand recognition in Korea. >> Instagram At the beginning of 2024, 46.5% of Koreans use Instagram. • Instagram very popular for travel & tourism at dreaming & planning stage (top of the funnel) • 56.7% of Korean IG users are female; 43.3% are male • Recommendations: occasional Korean-language only tiles with Korean language on the image, Korean language description. It is essential to include 2-3 Korean language hashtags on ALL POSTS. ~~~ I hope this helps friends and colleagues in Vietnam and elsewhere who experience high Korean occupancy. Feel free to DM me if you have any questions, or check out our website: https://biggravity.com #korea #koreantourism #tourism #hospitality #travel #hotelmarketing #resortmarketing #destinationmarketing #vietnamtravel

Tourism Malaysia holds session with industry leaders to refine VMY2026 marketing strategies

We're thrilled to share a deep dive into a groundbreaking campaign that's reshaping travel marketing in Southeast Asia. GrabAds, in collaboration with MediaBank Inc., has taken the advertising world by storm with their innovative campaign for the Japan Tourism Agency. 🎯 Strategic Innovation: The campaign, titled 'Discover the Incredible Gems of Japan', showcases how GrabAds leveraged its rich first-party data to tailor ads for each Southeast Asian market. This approach led to remarkable click-through rates, particularly in Malaysia and the Philippines, a testament to the campaign's targeted effectiveness. 🌐 Full-Funnel Ecosystem: Dave Yang of GrabAds revealed the ingenious use of their full-funnel ecosystem, integrating both online and offline elements like in-app placements and car wraps. This strategy not only increased awareness but also effectively engaged high-value consumers at various stages of their journey. 🇯🇵 Unveiling Japan's Hidden Gems: The campaign spotlights lesser-known destinations like Awaji Island and Hokkaido, aiming to attract travelers to these culturally rich yet often overlooked locales. 🤝 Synergy with MediaBank: The collaboration with MediaBank was pivotal in enhancing the campaign's impact. Their network of partners in Japan provided a seamless experience for travelers, from viewing the campaign to making travel bookings. 📈 Leveraging Travel Trends: Insights from the 2023 Southeast Asia Travel Insights report were crucial in shaping this campaign, with Japan emerging as a top destination among Southeast Asian travelers. GrabAds plans to continue capitalizing on these trends, focusing on long-term marketing strategies. 🔍 The Future of Travel Marketing: As detailed by Marketing In Asia, this campaign marks a significant milestone in the tourism industry. The partnership between GrabAds and MediaBank, backed by strategic planning and innovative approaches, promises to redefine destination marketing. Join us in applauding this remarkable collaboration that's setting new benchmarks in travel advertising and reshaping how destinations are promoted to an eager Southeast Asian audience. 📌 #TravelMarketing #InnovativeCampaigns #GrabAds #MediaBank #JapanTourism #DigitalMarketing #SoutheastAsia #TargetedAdvertising #CulturalHeritage #MarketingStrategy #TourismTrends #DestinationMarketing #DaveYang #MarketingInAsia #AdvertisingExcellence #TravelInsights

Tourism Nova Scotia is looking for input! Team up with Tourism Nova Scotia to increase awareness of communities as travel destinations. The Compelling Tourism Communities Marketing Initiative intake form of Tourism Nova Scotia is open now and will remain till April 4, 2024.   The Compelling Tourism Communities Marketing Effort is all set to increase awareness of Nova Scotia’s exclusive communities and tourism products to inspire travel all through the province. The initiative comprises:  Summer, fall and winter digital advertising campaigns focusing on Nova Scotia, New Brunswick, Prince Edward Island, and Newfoundland  Creating captivating new videos and photos that can be utilized in marketing   For journalists and influencers, press trips will be launched to create stories that will motivate travel all through Nova Scotia  They are appealing partners like municipalities, regional tourism organizations, business chambers, or community tourism organizations, sector organizations, and product clusters to share ideas and insight into what draws tourists to their provinces, and they will make use of this idea to inform campaign, media itinerary, and content development.   They need to hear from everyone through intake form. Community insights critically help the development of their seasonal advertising drives for Atlantic Canada and the shortlisting of locations to shoot high-quality videos and photos to promote communities and businesses.  The post Tourism Nova Scotia – Inputs Through Intake Form appeared first on Travel And Tour World. Source link