MARKETECH APAC’s Post

An exceptional post-purchase experience is key to customer loyalty and brand growth. Exceed customer expectations, build lasting relationships, and learn from our expert leaders! Participating in a panel discussion focusing on the post-purchase journey in our upcoming ‘E-Commerce Marketing in Malaysia 2024’ conference on 25 July at Sheraton Petaling Jaya is Ben Moreau, vice president for South East Asia at Lexer. He will be joined by Ming Yen Chan, head of marketing at Pos Malaysia Berhad, Salil Mahajan, head of e-commerce for Malaysia & Singapore at Reckitt, and will be moderated by Ian Choe, head of brand communications at TIME dotCom Berhad. Join us for an exhilarating journey through the latest insights, strategies, and trends shaping the future of e-commerce! Register HERE: https://lnkd.in/gBDmDRBk #ECommerceMarketing2024 #marketing #ecommerce #Malaysia

MARKETECH APAC is thrilled to announce that Braze has joined us as the Gold Sponsor for the anticipated 'E-Commerce Marketing in Malaysia 2024’ conference. 🎉🎊 Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. Join us for an exclusive opportunity to gain insights from top industry leaders at AEON Group Malaysia , Mindvalley, Pos Malaysia Berhad, ShopBack, TIME dotCom Berhad, and more! You can get 20% off using the code [BRAZE20]! Click here to REGISTER: https://lnkd.in/gBDmDRBk #ECommerceMarketing2024 #marketing #ecommerce #Malaysia

Globe Group participates in Publicis Groupe's 'Working With Cancer' initiative, which aims to encourage business leaders to take the lead in overcoming the stigma and unease that cancer patients face at work, as well as building an environment of encouragement for those who need it the most. Speaking about the initiative, Ernest Cu, Globe president and CEO, said, “Globe is a highly focused entity when it comes to employee welfare. We hope to set an example for the rest of the community in terms of supporting employees in this situation. My hope is that by bringing this issue to the forefront and to public awareness, we’ll be able to raise funding and draw more attention to it.” Meanwhile, Arthur Sadoun, Publicis Groupe CEO, said, “Today you are joining over 1,700 companies all over the world who are committed to build a more inclusive, more supportive workplace for all of those impacted by cancer and their families. I cannot thank you enough for joining us in this journey. We are so proud to have Globe by our side and signing the pledge is just another example of your exemplary company culture, always investing in your people and their well-being.” #cancerawareness #initiative #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa [Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

The partnership between WiredCo. and dettol antiseptic approaches handwashing from a fun standpoint, using a trusted role model and music to build memory structures that teach children to wash their hands properly. Talking about the partnership and the campaign, Holly McCarthy, marketing director for Reckitt ANZ, said, “During the pandemic, hand hygiene naturally grew. Post-pandemic, it’s important that we keep it on the agenda amongst 3–6-year-olds so they can keep building those vital social and play skills without interruption from the spread of germs.” Meanwhile, David Kennedy-Cosgrove, partner at WiredCo., commented, “Being part of this coming together of two giant Australian icons in Dettol and The Wiggles was an absolute privilege for our team. For us, working with such a compelling insight and bringing that truth to life was important to solving the challenge in the freshest possible way.” #marketing #campaign #anz   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa [Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

According to the Competition and Consumer Commission of Singapore , the parties submitted that the proposed cooperation between Singapore Airlines and Garuda Indonesia will lead to enhanced air travel product for Singapore to Indonesia services, as well as expanded virtual networks of the airlines, thereby providing an increased number of service offerings to passengers. Alvin Koh, chief executive at CCCS said, “Airline alliances are an important part of the aviation industry bringing significant benefits to the Singapore economy as well as overseas markets. We look forward to working closely with our businesses and stakeholders to deliver positive, prompt and impactful outcomes that matter. Full cooperation from businesses throughout the process, providing complete, concise and relevant information will facilitate the timely completion of CCCS’s review.” #aviation #businesspartnership #southeastasia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Through Abhijat Bharadwaj's appointment as chief creative officer (CCO) of Isobar MENA (Dentsu Creative), he will be working with the executive team to advance the agency's creative strategy and enhance Dentsu Creative Isobar's creative prowess and unique talent pool. Sahil Shah, president of Dentsu Creative Isobar, said, “Abhijat’s entry unlocks a new level of growth for us. In today’s day and age, brands need a creative agency that solves problems, regardless of platforms or mediums, because that’s how non-linear and multi-platform the consumer is. And in this new era, I believe we have a phenomenal talent pool, with strong creative capabilities and the right culture to be in the pole position. With Abhijat leading our creative from the top, I am certain we are now a team to beat.” Meanwhile, Amit Wadhwa, CEO of Dentsu Creative India, said, "Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition." #appointment #marketing #india ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Milieu Insight's Canvas continues to add to its repertoire of industry-first innovations, including a new visual survey builder, panel and data integration features, and direct communication channels. Talking about these enhancements, Gerald Ang, founder and CEO of Milieu Insight, said, “As generative AI technology advances, we are dedicated to automating the time-consuming and often tedious aspects of market research. Users can anticipate the launch of ‘Flash,’ an AI survey assistant ready to support in survey design.” “Flash will be fully integrated into our visual editor, providing assistance throughout the entire survey design process as needed. Whether users require initial survey question suggestions or assistance with designing specific questions and answer options, Flash will be on-demand, 24/7,” he added. #platforms #consumerdata #artificialintelligence   ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

MARKETECH APAC is excited to announce Lexer as the Silver Sponsor for the anticipated 'E-Commerce Marketing in Malaysia 2024’ conference. 🎉🎊 Lexer is the Customer Data & Experience Platform for customer-centric retailers, marketers, and customer service teams. Lexer transforms disconnected data into actionable insight so you can focus more on creating customer experiences that foster loyalty and grow revenue. Join us for an exclusive opportunity to gain insights from top industry leaders at AEON Group Malaysia , Mindvalley, Pos Malaysia Berhad, ShopBack, TIME dotCom Berhad, and more! You can get 20% off using the code [LEXER20]! Click here to REGISTER: https://lnkd.in/gBDmDRBk #ECommerceMarketing2024 #marketing #ecommerce #Malaysia

Pedestrian Group, the media company owned by Nine Entertainment, has announced that it will cease licensing several overseas titles amidst a wave of job cuts and a greater focus on its own wholly-owned brands. The titles that will be affected include Vice, Gizmodo, Refinery29, Kotaku and Lifehacker. “We’ve made the tough decision to focus on our wholly owned Pedestrian brands where we control the strategy, the content, the product, the sales and the outcome – the entire business. This will have an impact on roles within the group and I appreciate the uncertainty this change creates, so we will be in contact immediately with those people,” according to an email from Matt Rowley, CEO of Pedestrian Group, towards its staff. #mediaandentertainment #layoffs #australia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z