Made You Feel’s Post

With the long awaited fifth and final season of Star Trek: Discovery premiering this April 4th on Paramount+, a massive fanbase of Trekkies is coming back — and Ranker’s Audience Segments are uniquely positioned to help you reach their side of the galaxy.    Our segments are made up of a deterministic seed audience of passionate fans who have expressed positive sentiment for and interest across every film, TV series and video game of the Star Trek franchise via Ranker’s votable lists.   Search for us using the path BDEX > Ranker > Interest > Entertainment > Star Trek Franchise Fanatics on major DSPs like Simpli.fi, StackAdapt and The Trade Desk. #AudienceInsights #AudienceTargeting #StarTrek  #Trekkies #Programmatic #DSP #AdTargeting

I'm a huge fan of seeing brands call back to their roots. Nostalgia is a powerful tool to leverage, and when done effectively, it's a great way to boost engagement and sales. McDonald's has been crushing it this year when it comes to catching the eyes of consumers, and it's not by screaming 'BUY OUR STUFF'. I wouldn't mind if they brought back those '80s prices, though... #brandidentity #brandmanagement #brandnarrative #advertising #marketing

At Wall of Fame Entertainment, we’re not just different - we’re the game changers in talent representation. Gone are the days of the old playbook. We’re flipping the script with a revolutionary business model that puts creativity, transparency and innovation at the forefront. Our approach is unique, our strategy uncharted. Join us in this journey of transforming the industry. #AuthenticityisEntertainment #WallOfFame #IndustryDisruptors #InnovationInEntertainment #ChangingTheGame

This was groundbreaking in several ways, including the business model behind it. These types of live “wow” moments that we help create, like Rebel Moon or Mixed Reality, organically create buzz on social media and get people talking. Recently Variety discussed how these new types of live moments are creating new KPIs and ad models. Fox, Netflix Quietly Built Sports Ad Deal That Wasn’t Based on TV Ratings (EXCLUSIVE) via Variety 👉 https://bit.ly/4clUnWp #innovation #sponsorship #advertising #mixedreality #xrstage

EQUALIZER 3. Everybody loves mean Denzel. Action movies always sell in the cinemas, place your brand adverts on action blockbuster movies. #sales #visibility #imprint #screens #digitalmarketing #kpi #target #goals #boxoffice #advertising #brandbuilding #brands

Interesting read on the state of the Mouse.

📺 Will #Netflix Find Success In The Live Entertainment Market? #TMTSectorInsights #AlphaSense The debate over Netflix entering #liveTV and sports is a complicated one. On one hand, diversification into #livesports can open new revenue streams 💰, spark the stagnant #subscriber base, and enhance brand value in a content-saturated market. On the other hand, significant investments in #rights acquisitions, infrastructure, technology, and the risks of diluting brand identity and overextending into areas outside their core competencies may present challenges. 😥 #Expert thinks 💬 “It’s controversial. Plus, it's a content issue. #AdBuyers have softened because they need the #ratings 📈, but it's still a tough sell. I'm sure Netflix is saying that it's a fanatical fan base. Netflix looks at that deep, deep passion [for wrestling] and says, "That translates to subscribers and low #churn." That's probably part of what their thinking is. Plus, the circus aspect of it can travel internationally. #WWE is fairly popular in Europe, so smart deal.” 👍🏻 #WallStreet thinks 💬 “We believe the WWE deal brings Netflix valuable, differentiated #content 🤼on a global basis, and moves the company a step closer to ultimately becoming global TV. Importantly 🌎, we believe the rights will bring NFLX a continuous stream of appointment viewing that should help increase both subscribers & ad revenue.” Comment below or DM if you're interested in understanding what the industry has to say about this on AlphaSense ⬇️ #liveentertainment #streaming #streamingwars #adrevenue #marketintelligence #insights #strategy