M2G Ventures’ Post

STALL BRANDING

Waving Flags are a must see part of our fete culture and usually used to showcase the best crew or the large corporate brand. But did you know, when it comes to visibility at these events this a great addition to your marketing arsenal for your brand. Utilising this in your marketing strategy this season as you attend, sponsor or "pop up" at these events are a sure way to maximise your brand awareness. Make sure the masses who didn't get to check out your booth get a glimpse of your brand as you raise awareness and take a jump up with the next tune. The Powerful Benefits? 1️⃣ Dynamic Visibility: Command attention with the rhythmic motion of waving flags, ensuring your brand stands out in any crowd. 2️⃣ Unforgettable Impressions: Make a lasting impact with a visual spectacle that leaves a memorable imprint on potential customers. 3️⃣ Versatile Marketing: From storefronts to events, Waving Flags adapt seamlessly, providing flexible and impactful brand exposure. Connect with WiPrints at [email protected] or 868-298-1755 to order yours. Print conveniently with delivery.

Last week, our founder Kate Fisher (Libonati) had the incredible experience of attending an AC Milan game at San Siro in Milan. And as she was caught up in the energy of the stadium, she realized there are so many parallels between what she saw on the field and what we do in marketing. What Attending an AC Milan Game Taught Us About Marketing 1. The Power of Community Walking into the stadium, it was impossible not to feel the unity and passion of the fans. They weren’t just spectators—they were part of something bigger, something they believed in. This sense of community is something all brands should strive for. People want to feel like they’re part of a movement, not just passive consumers. How are you fostering that connection? 2. Brand Equity Is Everything AC Milan’s brand goes beyond just a logo or a name. It’s history, success, and the loyalty they’ve built over the years. It reminded her of how important it is to invest in building brand equity—creating something that people believe in and want to be associated with. A brand’s value isn’t just about its product; it’s about the emotional connection it creates. 3. Consistency Builds Trust Whether it’s a football club or a brand, consistency in performance builds trust. Just like Milan has done over the years, we need to ensure that the experience we deliver is consistent—whether it's in our messaging, products, or customer service. People come back because they know what to expect. AC Milan showed how powerful it is to create an experience, build a loyal community, and deliver consistent value. Marketing is about more than just selling a product—it’s about creating something people want to be part of. What are you doing to build that kind of loyalty for your brand?

This was one of the wildest experiences of my life, and I'm still in awe of the brand equity and loyalty that AC Milan has built. The energy in the stadium was electric—every fan deeply invested in the team's journey, win or lose. It got me thinking about the parallels in marketing: how important community and brand equity are for long-term success. AC Milan doesn’t just have fans, they have loyalists who believe in the brand no matter what. Building that kind of trust and connection takes years of consistent messaging, delivering value, and staying true to your core. Whether it’s sports or business, creating a strong brand with a passionate community is key to standing out. It’s a reminder that marketing is so much more than campaigns and sales—it’s about fostering deep, emotional connections that keep people coming back. #Marketing #BrandLoyalty #CommunityBuilding #BrandEquity #MarketingLessons

🌟 "Effective branding isn't just about visibility; it's about creating a meaningful connection with your target audience." 🌟 Inspired by the insightful words from our recent Small Business Breakout session on branding and marketing hosted by the Columbia Chamber. Thank you to all three speakers, for emphasizing the importance of authenticity in our brand narratives. Let's continue to apply these invaluable insights to drive impactful marketing strategies! #BusinessBreakout #Branding #MarketingStrategy #Authenticity #BusinessInsights #ProfessionalDevelopment

While marketing is used to promote your product or service, branding is used to actively shape your brand and who you are. #آژانستبلیغاتی #Maketing #advertising #Branding #advertisingagency #campaign #fixsoagency #fixso

The Power of Silicone Wristbands in Promotional Campaigns Discover how silicone wristbands can revolutionise your event planning and marketing strategies! Dive deeper into their benefits, from cost-effectiveness to brand promotion, and learn how to maximise their impact. Click here to read the full blog and elevate your marketing efforts with customised solutions. https://lnkd.in/dvXUcQKq

I always find it fascinating in the last 5 years working with agents both large and small on their thought process behind marketing their brand. There really is 2 schools of thought. 1️⃣ We really try to reach as many people in the best way to market ourselves to both existing and new clients. 2️⃣ We don't really need to market ourselves people know who we are and will find us. Or, we just need more leads and we don't really believe in marketing. A great example of marketing was drilled into me by Emma Atkinson a long time ago..... The Lion King theatre show, you can't visit Covent Garden without seeing the show plastered everywhere. Why is this when the show sells out?. To stay at the forefront of someones mind when they come to make a decision. Marketing your brand is everything, and having a strategy online is crucial in this. Binet and Field carried out a survey of market share over time from both direct response and brand awareness, its clear to see what one wins long term.

'TIS THE SEASON for this type of differentiation. We've all experienced DIFFERENTIATION VIA DEFINITIVES ("we're the biggest", "we sell the most hamburgers", etc.) however the summer is the season for the industry that almost always differentiates themselves in this manner. Check out any marketing collateral for a theme park and you'll likely see a bold statement about their roller coaster: Come try The Fastest, The Tallest, The Scariest, The Longest, The Steepest, The Most Loop-D-Loops your brain can handle in the tri-state area! Differentiating your business via a bold claim such as the above can be a powerful (and here's a secret, seldomly challenged) way to stand head and shoulders above your competition. On a similar note, anyone who's ever been on a zoom call with me knows from my office background filled with vintage carnival-used items, that I love the carnival and its aesthetics, however here is another reason you should look at carnivals differently and learn from their examples: https://lnkd.in/e_KQe3Pu

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