As my editor Hilary Milnes wrote, it’s an interesting time to be a sports incumbent. Under Armour is figuring out how to compete in the fashion-sports arena with a focus on more fashion-forward apparel and footwear. I sat down with new Chief Product Officer Yassine Saidi and EMEA Managing Director Kevin Ross to understand the new vision.
Garrio Harrison
1mo
“Yeah, it’s been fascinating to see Under Armour’s evolution. If you’d asked me two years ago if they could make the transition into streetwear, I would have said I don’t see it, but they’re definitely making the move. And it’s impressive.
Kevin Ross
1mo
Thanks Lucy Maguire for spending time with Under Armour last week. Pleasure to host you!
Amanda Coffee
1mo
Amazing feature! Hilary is the best too :)
Paakow Essandoh
1mo
Yassine Saidi 👏🏿👏🏿
Communication & Marketing | Sports & Sustainability
1moNice meeting you at the event. Yes, it'll be interesting to see how Under Armour will assert themselves in this arena. I'd love to read your story. Do you have a link for me?