Kantar’s Post

Cannes: From Star-Studded Screens to Spreadsheet Streams 🎬➡️📊 Ah, Cannes, the once-exclusive playground for the movie gods, where mere mortals like us could only dream of rubbing shoulders with the stars. 🌟 But lo and behold, in 2023, the Government of India decided to shake things up. They sent a brigade of digital wizards to a side-show in Cannes, because why should film buffs have all the fun? 🤷♂️ For a brief, shining moment, the reels took a backseat as our feeds filled with the real deal. Market researchers turned the French Riviera into their personal office, complete with coffee runs and conference calls. ☕📞 And just like that, Cannes became less about ‘who are you wearing’ and more about ‘what are your metrics.’ Now, we’re all glued to our screens, not for the movie premieres, but for the LinkedIn updates that keep on giving. 📲 India’s masterstroke has turned the festival’s ‘work hard, play hard’ mantra into ‘all work, no play makes Jack a data-driven boy.’ So, hats off to India for turning Cannes into the ultimate networking event—minus the network parties. 🎉 #Cannes2024 #DigitalTakeover #SpreadsheetFiesta #AllWorkNoPlay

Hi Network ! Ever wondered how a focus on societal marketing can boost a company’s sales? Discover how IKEA's blend of eco-friendly practices and commitment to social values not only enhances brand loyalty but also drives impressive sales growth and market expansion and set the company apart. #Ikea #Societal_marketing #Businessstrategy #Sales #businessgrowth #ecofriendly

How brands are winning big by being #relatable 👀 The recent Eurobest Awards announced IKEA’s ‘Life is Not an IKEA Catalogue’ campaign success in winning Bronze Eurobest Award in Print and Publishing. The campaign, launched last year, humorously captured the chaotic reality of home life, resonating deeply with Norwegian consumers. By showcasing relatable, everyday moments with their durable and cost-friendly products, IKEA created a long-lasting impact with their consumers to normalise how ‘life is not an IKEA catalogue’. 📈 The impact? Sales soared, smashing IKEA's goal by 102%. The unconventional ad caught national headlines which fostered public support. This is a masterclass in how relatable, responsible marketing doesn’t just connect, it drives massive growth. It's great to see IKEA continue to address real consumer concerns, with the latest ads that appeared on London's Tube network. This time the focus was on the UK's cost of living crisis, whereby they spotlighted how they "design their price first" to appeal to the budget savvy audience. #responsiblemarketing #businessgrowth #sustainablebusiness

Lidl vs Ikea? Competition between Lidl and IKEA sparks innovation and enhanced offerings in the market. Lidl's affordability focus prompts rivals to rethink pricing strategies, while IKEA's style and accessibility blend offers a unique consumer proposition. This healthy rivalry benefits shoppers with diverse market choices. The Lidl vs. IKEA battle echoes the Cola Wars, emphasizing brand loyalty and global expansion. Just like Coca-Cola and Pepsi, Lidl and IKEA can boost their game by expanding portfolios, nurturing loyalty, and strengthening global presence. Embracing innovation and adaptability is key to staying competitive and delivering more value to consumers. Exciting times in marketing! 🚀 #Lidl #Ikea #Marketing

Discover IKEA's strategic move into the South American market, marking its first foray in Chile with a robust partnership with Falabella. This strategic collaboration not only establishes IKEA's footprint but also exemplifies successful market entry through cultural adaptation and local partnership. Swipe through our carousel to see how IKEA is crafting new opportunities and contributing to local economies with 823 new jobs in Chile alone. Whether you're looking to expand your business or curious about global market trends, our report provides the insights you need to navigate the complexities of international expansion. Unlock the full insights for free and get inspired to take your business to new heights! 📈👉 Download Now https://lnkd.in/em78s_Yc #GlobalExpansion #MarketEntry #IKEA

At IKEA we want to be as affordable as possible and to reach as many people as we can. 🙂 That is why we always build on long-term priorities, build a base for the future, think of the customer every step of the way. We ask ourselves - what will the customer do, feel, like or need in the upcoming years?  Affordable solutions is definitely one big answer. By investing in low prices, we are also investing in a better future. That is why we are making price reductions across the world and SEE - new lower prices for over 600 products. And this is not a short-term discount, promotion or campaign - these are the actual new prices.  https://lnkd.in/dFArq4nN

https://lnkd.in/d7zMJdjK IKEA's Winning Strategy is a quick look into the company's success. With their innovative approach to furniture design and affordable pricing, IKEA has captured the hearts of customers worldwide. From their flat-pack packaging to their iconic blue and yellow branding, IKEA has created a unique shopping experience that keeps customers coming back for more. By staying true to their core values of quality, affordability, and sustainability, IKEA continues to thrive in the competitive retail market. #IKEA #winningstrategy #retail #furniture #interiordesign #innovation #sustainability #customerexperience #brandstrategy #marketing #businessstrategy #leadership #teamwork #companyculture #globalbrand #successstory #corporatestrategy #supplychain #logistics #efficiency #costeffectiveness #growthstrategy #marketexpansion #digitaltransformation #omnichannel #socialresponsibility #employeeengagement #diversityandinclusion #customerloyalty #brandloyalty

📣 How to register for an IKEA CAS Code: practical steps The IKEA CAS Code is a unique identifier that IKEA uses to identify its products. It consists of 8 digits and can be used to find product information on the IKEA website and in-store. To register for an IKEA CAS Code, you need to first become an IKEA Business Partner. IKEA Business Partner is an IKEA program for businesses and organizations that offers various benefits, including the ability to register for CAS Codes. Here are the steps to register for an IKEA CAS Code: ✨ Visit the IKEA Business Partner website: https://partner.ikea.com/ Click on Create Account. ✨Follow the instructions to complete the registration form. Verify your email address. Log in to your account. Click on the Products tab. Click on CAS Codes. Click on Request CAS Codes. Enter the number of CAS Codes you want to register. Click Submit. ✨IKEA will email you your CAS Code. Here are some additional notes on registering for an IKEA CAS Code: IKEA CAS Codes are free. 🎈 You can register one CAS Code per product. 🎈 You can use the CAS number to look up product information on the IKEA website and in-store. 🎈 You can use the CAS number to track your inventory. 🎈 You can use the CAS number to create an order for a product. Once you have your IKEA CAS number, you can print it on your product labels, packaging or marketing materials.

IKEA Australia is currently making significant price cuts of up to 20% on over 700 popular items. How are they doing this and making more money and keeping customers happy at the same time?  Here's how: 1. Despite rising operational costs, IKEA is committed to absorbing these expenses rather than passing them on to customers whenever possible. 2. IKEA has highlighted its focus on putting affordability and customer satisfaction at the forefront of its business strategy. (https://lnkd.in/ghV35cSu) 3. IKEA extends its affordability initiatives through discounts for loyalty program members and introduces Happy Days Deals. 4. IKEA are likely keeping highly visible products competitively priced while optimising the rest of their range. IKEA's price drop strategy covers a wide array of products including furniture, lighting, textiles, and storage solutions. While affordability is a key aspect of this pricing strategy, there are lots of moving parts behind it which in turn ensure it is both profitable for them and good value for their customers. 

Retail innovation. New tech offerings. Critical connections between managers and mental health. It’s all covered in our #FridayFive! 1. The death knell on malls has been ringing for some time, but can IKEA breathe new life into the once-beloved destination? The Wall Street Journal discusses how the furniture giant may save the day: https://lnkd.in/g2f6T9dp 2. Nearly 70% of people say their manager has more impact on their mental health than their therapist or their doctor, according to new research. Forbes has sobering stats and suggestions for leaders who want to contribute to positive mental health practices at work—and stay healthy themselves: https://lnkd.in/e_7UZK3d 3. The first Friday of March is #EmployeeAppreciationDay! Check out these 6 HR Brew ™️ suggestions and get inspired for ways to thank your employees for their hard work: https://lnkd.in/evSSaVCR 4. 65% of American and Canadian retailers say they’re committed to innovation. Retail Customer Experience has the story on how many organizations are planning to scale initiatives or explore new investments like AI: https://lnkd.in/eSfe_bQC 5. Dierbergs Markets is updating its in-store and online experience. Progressive Grocer covers how the St. Louis-area chain anticipates its new grocery app will open up revenue streams, help build relationships with shoppers and give greater visibility to local brands: https://lnkd.in/ggngYv9m