Kantar’s Post

I'm getting real about the art and soul behind FMCG branding that speaks to Gen Z. Let's break it down together in this blog! 👉 https://lnkd.in/dAA9xN6m FMCG branding isn't just about products; it's about creating experiences. Why Gen Z, you ask? 🤔 Because understanding the heartbeat of the young consumer is where the magic happens! Let's dive into how purpose-driven design makes brands stand out and stick around. Ready to ignite your FMCG brand? 🔥 let's spark a convo! PS: How do you see purpose influencing FMCG brands this year? #FMCG #BrandingWithHeart #GenZVibes #branding #BrandMagic #brandstrategy #packagingdesign

Double Jeopardy, the most renowned #marketing principle, isn’t universally precise for all brands and categories. Why? Because penetration is merely an outcome. Our analysis, spanning five years during the COVID-19 pandemic and high inflation, reaffirms that the relationship between a brand’s penetration and its frequency holds true. However, pinpointing a highly predictable estimate for an individual brand within a specific category is more challenging than commonly acknowledged. Read the full #thoughtleadership article from Paul Murphy and Steven Burr 👉https://lnkd.in/dm_BnVYV Worldpanel by Kantar #fmcg #consumerbehavior

Our experts sat down with Marketing-Accountability-Standards-Board to discuss our Blueprint for Brand Growth, Kantar's evidence based framework that helps marketers focus on the key drivers and barriers to brand growth. Learn how you can leverage data-driven insights and industry best practices to make informed decisions, allocate resources effectively, and drive sustainable growth. Watch the session below ⬇

Good article highlighting how brands are moving into new categories for efficient revenue gains. https://lnkd.in/eTqYAumA Are you maximizing your brand's potential? Not sure which category provides the most incremental revenue while also enhancing brand equity? Or maybe you just don't have the resources available to drive this type of initiative. Let's talk. #cpg #innovation #growthstrategy

Strategic alignment makes a difference: taking global spirits and wine brands…   FROM   Brand portfolios operating in silos, chasing similar target consumers with similar positioning, products and pricing strategies.   TO   Avoiding brand portfolio conflicts and cannibalization by ensuring strategic alignment across all key markets and business units to deliver future growth and success.     Check out https://lnkd.in/egxyYdgR to find out more about the work we do with some of the world biggest and best brand owners. #StrategicAlignment #BrandGrowth

Ever wondered what it takes to be among the world’s most valuable brands? As the world’s largest consumer-focused source of brand equity insight, Kantar BrandZ delivers unmatched brand valuations and insights, highlighting what it truly takes to reach the top. For brands, being featured in these rankings means achieving exceptional consumer trust, innovation, and market presence. It’s a demonstration to their ability to connect with audiences and drive value on a global scale. Check out the figure below for a highlight of the 2023 Most Valuable Global Brands according to Kantar. Discover what sets these leading brands apart and what it means for the future of brand excellence.

Thrilled to share the launch of Kantar's Blueprint for Brand Growth, which provides a clear framework for marketers to identify growth drivers and accelerators in order to operationalize effectively. Three winning factors includes predispose more people, be more present and find new space which are closely connected. Evaluate where the gap is for your brands... #growthstrategy #kantar #blueprintforbrandgrowth

New research from Kantar looked at 21,000 brands from 540 categories to study the impact of #differentiation and brand presence throughout the #ConsumerLifecycle on #BrandGrowth. They found that brands significantly benefit from establishing strong emotional and functional connections with #consumers.

What is brand positioning? Why is it important? Brand positioning means where is your product placed inside your consumer’s head. What is the trigger that reminds the consumer of your brand? 2 minutes quick food Coffee Sports Shoes Trusted company  Soap that gives freshness Each of these made you think of a brand. That is positioning. Over the years, these brands have invested in making a position in your head.  The movies that you associate with Quentin Tarantino, Steven Spielberg, Rohit Shetty and Karan Johar are all different. When you think of Virat Kohli you think attitude,  but when you think of Rahul Dravid you think reliability.  This is positioning. Many years ago, Unilever created fantastic brand positioning for its different soaps. What does a consumer want from a soap? Freshness : Liril Anti- Germ  : Lifebuoy Beauty : Lux Gentle - Pears Today as competition increases tremendously, positioning your brand is more important than ever to break the clutter. Creating a moat around your brand through differentiated positioning will be your most important contribution to your business. #advertisingstrategies #positioning #marketing #digitalmarketing #strategicbranding

In today's #AudioArticle: a brand requires innovation to help it be perceived as significantly different and to grow at a dizzying pace. Don't miss Mauricio Martinez, Managing Director of Kantar Mexico, in "Brand Growth Through Innovation." Out now! #MexicoBusinessNow #MexicoBusiness #MexicoProfessionalServices