Jocelin Clayton’s Post

The passion, strength, and leadership of the women I work with inspire me daily at Navigate. Our collective effort, shared values, and vision empower and energize me as we #dogoodthings for employee wellbeing. #WomenInLeadership #EmployeeWellbeing

At Newell Brands, Passion for Winning is one of the five core values that help us drive innovation, inclusion and high performance across our teams. We define this value as maintaining a consumer focus by advocating for our consumers’ wants and needs, outperforming our competition, exhibiting a sense of urgency, moving with speed and agility, having a learning mindset, and continuously seeking to upskill and improve.   For Melanie Huet, our President of Brand Management & Innovation, and her teams, Passion for Winning is integral at every step. Learn more in this video!

Wow! Stuff reveals new Head of Marketing 👏 The British toy manufacturer has revealed the appointment of Kerry Tarrant as its first-ever Head of Marketing & Brands. Tarrant has nearly two decades of marketing experience within consumer goods and has worked for some of the toy industry's most well-known brands including Vivid, Flair, and most recently IMC Toys, where she held the position of Senior Marketing Manager of the UK & Germany. Her appointment signifies an exciting new chapter for the toy specialist as it looks to grow its marketing department for the first time. Dawn Lavalette, Managing Director of Wow! Stuff, commented: "We’ve actually never had a marketing department or a marketing lead. We’ve always wanted one and with our products gaining really good traction organically, it was time to professionalise that part of our business." Tarrant added: "Wow – I’ve become a Wow! Stuff-er! During my 15 years in the industry, working with some of the most inspiring leaders and exciting brands, I’ve kept an admiring eye on Wow! Stuff and watched as it has grown to become one of the most innovative and visionary toy companies out there." "And now I’m a part of this amazing team! I do feel a bit like it’s my first day at school and the nerves are starting to creep in, but I’m ready for this next adventure.” “I can’t wait to get my teeth into marketing some of the most awesome products and seeing the reactions of kids – and big kids. I’ve already seen some of what’s to come for 2025 and it’s staggering – I’ve never seen anything like it.” #News #Toys #Licensing #Marketing #Brand #Strategy #Growth #Leadership

What does it really take to build a category leading brand? In business, there's a difference between being a player and being the KING of your category. For me, the journey with gloveglu has been all about becoming that Category King – standing out in a crowded market by creating real value for our customers. Every day is an opportunity to grow, improve, and strengthen our position. Being a Category King isn’t a destination—it’s an ongoing pursuit.

Absolutely loving our new brand, check out the blog post below for all of the exciting details!

Best Global Brands List is not some gimmick; people pay attention. It's the list all brands want to be featured on. So seeing our friends BMW Group make the Top 10 List is brilliant. Why am I not surprised? After eight years of working with the company, they do the following. 1) Consistently innovate Products, technology, and Marketing. 2) BOLD: Never afraid to make bold decisions. The first luxury automobile brand to create an SUV crossed over with the X5, and now, 25 years later, every brand has a derivative. 3) Their commitment to quality: Quality is the one feature that can defy harsh economic conditions and thrive in a bull market.

As I reflect on my journey in category management, I find myself filled with gratitude for the foundational experiences and learning opportunities provided to me thus far. Those building blocks have shaped my perspective and approach, enabling me to navigate complexities. Transitioning to a new organization comes with its own set of challenges and unique ways of working. However, I see this not as a hurdle, but as an exciting opportunity for growth and adaptation. In just two weeks, I’ve really come to appreciate how category management is not only about data but also about using data to create insights, leveraging those insights to then drive strategic decisions. The essence of category management is the ability to see beyond the numbers. It’s about crafting narratives from data, understanding consumer behavior, and aligning strategies to create value. I am excited to apply the learnings from my past while embracing the innovative approaches of my new team. I really think that there are no limits to what can be achieved when focus and determination are at the forefront.

🚀 What a journey! After weeks of brainstorming, my incredible team (Hugo Pecero Pérez, Li Yang, Núria Sánchez Guitart, and myself) finally reached the finish line of the Coca-Cola D&AD New Blood challenge. Initially, we tackled the "dirt is good" brief, following Fadi Dada guide. While his insights were valuable for setting the groundwork, they didn't quite click for our project. But hey, that's part of the process - sometimes you need to pivot and adjust your strategy. So, we shifted gears and dove into The Coca-Cola Company brief itself. This path offered more clarity but still presented its challenges. We started by pinpointing the struggles faced by Gen Z, then crafted a solution we believed resonated with them. 🎯 One key takeaway from this experience? Having a phenomenal team by your side makes all the difference. It's inevitable to encounter hurdles, but with a supportive group, you can overcome them. I'm incredibly fortunate to have collaborated with this amazing bunch. We've shared countless laughs and moments of determination throughout this project. Because, as they say, what doesn't kill you makes you stronger! 💪🏻 Here's a sneak peek at our final proposal – we're truly proud of the outcome (to be honest)! Let us know what you think! 👀 #DandADNewBlood #Marketing #CocaCola #NewBloodAwards #MonlauFP

From Mercedes enacting high price flanking to Coca Cola cashing on low price flanking, the marketing world is full of interesting stories. 📈 Learn about about Flanking Marketing with Penguin International ✒ Sparsh Jain For interesting posts like this, follow Penguin International 📲 . . . #FlankingMarketing #CompetitiveStrategy #MarketPositioning #BusinessStrategy #MarketingTactics #Innovation #CompetitiveAdvantage #PenguinInternational #ManagementConsulting #MarketResearch #BrandStrategy #BusinessGrowth #StrategicPlanning #ConsultingServices #MarketingInsights

'The Power of Brand Storytelling in the Age of Disruption' In a world where disruption is constant, brands need to be more than just transactional; they need to tell stories that build emotional connections. Take AB InBev's "Born the Hard Way" campaign from Budweiser as an example. This ad told the story of the brand’s founder, Adolphus Busch, an immigrant who faced challenges on his journey to America. In an era of heightened political tension around immigration, this ad stood out by celebrating perseverance, diversity, and the pursuit of the American Dream. The campaign didn’t just sell beer; it sold a shared belief in resilience and hope. In a time of uncertainty, the brands that thrive are the ones that tap into deeper human experiences and values. It’s about storytelling that transcends the product and connects on a personal level earning them a Bronze Lion at the Cannes. What other campaigns do you know of that showed the power of compelling storytelling? #MarketingStrategy #Storytelling #BrandBuilding #FutureWithMoreCheers