Jim Lanzone’s Post

Amazon’s global media account - speculated to be the largest media account in the world - has gone for pitch, with IPG Mediabrands as the incumbent. Amazon reportedly spent around US$20 billion (more than AU$30 billion) on media last year, according to Ad Age. IPG has held the account since 2017. #retailmedia #retail #media #agency #agencyholdco #mediaagency #newbusiness #newbiz #marketplace #marketplaces Amazon Ads

Amazon has updated its daily budgeting policy for Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. This update allows advertisers to spend up to 100% more than their average daily budget on any given day. ### Significance of the Update This change is crucial as it enables advertisers to capitalize on high-traffic days by utilizing unspent budget from previous days. The daily budget is now averaged over the course of a month, providing greater flexibility and optimizing ad spend efficiency.

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Want to boost your sales on Amazon? There are so many advertising options it can get confusing! 😵 In my latest video, I break down the main types of Amazon ad campaigns so you can choose the right ones for your products and optimize performance! 📈 #amazonads #clickfluency

Did you know...iHeart is Amazon's largest local ad partner! Have you thought about advertising on Amazon video, display, in store? 61% of American's start their shopping search on Amazon! More than search engines like Google, social networks like YouTube or any other retailer website like Walmart. Message me for more info! #amazonmarketing #amazonadvertising #ott #shoppermarketing #iheartmediaott

Did you know Amazon, the retail giant, generated a whopping $37.7 billion in ad revenues in 2022? In our latest blog post, you can find out who else has tapped into this goldmine of media advertising and how they leverage shopper data to retarget buyers across networks and explore the expansion of both on-site and off-network ad revenues. Link in the comments⬇ #retailmedianetworks #futureofretail #digitaladvertising #alikeaudience

Amazon.com’s advertising executive Colleen Aubrey, a member of the elite internal team advising the CEO, is moving to a new undisclosed position at the company.... Read More At:- https://lnkd.in/g66QackD Amazon #colleenaubrey #elite #advertising #CEO #company #news #newsfeed #NewsUpdate #dailynews #IBWNews