Jasper Advisors’ Post

In the ever-evolving world of sports branding, the most successful brands are master storytellers, vibrant celebrators, and creative re-interpreters of their heritage. In this week's blog we explore the brand extensions and licensing lessons from the world’s savviest sports brands. Here’s what to expect: 💡 Insights into the key industry shifts that are shaping the future of sports. 📺 World-class examples of how sports brands have embraced their role as entertainers. 🦇 How our ‘Batman Formula’ can be applied to major sporting events to reduce waste and build lasting legacies. ✅ Our three pillars every sports brand extension needs. At Skew, we’ve worked with IMG Paris on projects for the UEFA Euro’s and the Rugby World Cup, helping them unlock new opportunities, check out our case studies on the website or read the full article 🔗 in the comments. #brandlicensing #licensing #brandextension #sportslicensing 

So many brands are tapping into the Summer of Sport 2024, but who do you think is leading the pack? ⚽️🥇🎾🏉 For our latest newsletter, we've rounded up some examples to give you some inspiration. We're seeing loads of competitions, a few community projects and a couple of limited-edition products. Take a look and sign up to the newsletter to get the next issue in your inbox. 📥 #grocery #fmcg #categorymanagement

The widening valuation gap between US and European sports clubs, investment in infrastructure and the enduring appeal of live content are just some of the key themes to emerge from our recent Global Sport Forum at Roland Garros. Read more in the below article by Julian Bajada. #sportinvestment #sportvaluation #womeninsport #multiclubownership #sporthospitality

In the chess game of global sports branding, Real Madrid's move to acquire talents like Alphonso Davies is like a checkmate. 👑 This isn't just a transfer; it's a branding masterstroke that speaks to Madrid's legacy and market savvy. 🖌 The message is clear: brands that invest wisely in their assets, be they players or products, set themselves apart in a competitive field. 💼⚽ #brandingexcellence #realmadrid #marketing #branddevelopment

Exciting times ahead in the world of sports and marketing. This weekend kicksed off an incredible summer of sport with England starting their UEFA Euros campaign against Serbia. Meanwhile, the Cannes Lions International Festival of Creativity jury will be judging the Entertainment Lions for Sport, showing how important sports have become in advertising. Here are some key points: - The sports industry is stronger than ever, offering live events that attract huge, engaged audiences. For example, the UEFA Champions League Final drew 145 million viewers, and Super Bowl LVIII had 123.4 million viewers. - Broadcasters and brands are investing big in sports. NBC's $2.5bn bid for NBA rights and $30bn in private equity investments in 2023 show the huge potential. - The rise of women's sports is changing the game. Nike's $28m deal with WNBA star Caitlin Clarke highlights the potential of focusing on women's sports. - Sports marketing can boost brand growth. Studies show that using sports in creative content makes people feel happier, which helps them remember brands better. - Sports help brands connect with culture and reach new audiences. Collaborations like Stormzy and Adidas's Merky FC HQ and luxury brands like LVMH and Gucci in sports show this powerful connection. With the sports industry's growth expected to surge by 60% over the next decade, it's clear that while sport is fun to watch and play, it’s also a serious opportunity for brand growth. Check out the full article to see how brands can tap into this thriving industry by Campaign UK #SportsMarketing #CannesLions #BrandGrowth #WomensSports #CulturalRelevance

The 2024 Summer Olympics in Paris start in a little over a month. Did you know there are 29 official partners of The Games? Some of them include: Accor, Air France, Cisco, Danone, PwC France, and Salesforce… #olympics #paris #olympicgames #parisolympics #olympics2024 #marketing #branding #advertising #digitalmarketing #socialmedia 

In honour Safe Sport Day I'd like to highlight the effect that meaningful brand partnerships and media coverage can have on communicating a narrative. The messaging around #Paris2024 mainly amplified that this "more than sports". This messaging communicates the ability that major sport events have to transcend social boundaries. Whether the messaging is received negatively or positively, we can't deny it's transcendent quality. Intentional brand partnerships could be a crucial agent in amplifying the safe sport movement, particularly in the Global South.

Have you ever thought about whether sports clubs are really brands? Get a clear answer to it and fresh strategic thoughts from my colleague Joe Hale from Dragon Rouge London. Check out his great article about sports branding 😍: https://lnkd.in/dZ9UGnsp And you will also discover exciting new sports brand cases from Dragon Rouge. 🐉🔴 👀 #SportsBranding

Jurgen Klopp has partnered with SPORTFIVE, a leading global sports marketing agency, to enhance his global brand presence. This partnership aims to leverage Klopp's charisma and success as a manager to build a stronger international profile. Now, what could that possibly mean, long term? Here are my speculations💡 🌍 Brand Expansion: This move could significantly boost Klopp's visibility and marketability, potentially leading to a 20-30% increase in endorsement deals and sponsorship opportunities across various markets. 💼 Commercial Ventures: Klopp might engage in new commercial ventures, including product endorsements and appearances, which could generate millions in additional revenue annually. 📈 Media Presence: With SPORTFIVE's expertise, Klopp's media presence might expand, possibly resulting in a 15-25% increase in his social media following and engagement. How do you think Klopp’s global branding push will impact his career and influence in the sports world? #JurgenKlopp #SportsMarketing #Branding #Football #SportsBusiness #PremierLeague

🏆 Real Madrid FC Is The Most Valuable Football Brand In 2024 🇪🇸 The brand value in USD of the 10 most valuable football brands in the world, as of 2024. Data comes from Brand Finance's Football 50 2024 report on the most valuable and strongest football brands. Brand value is defined as the estimated capital value of the economic benefits generated by a brand, usually calculated as the net present value of future cash flows attributable specifically to the brand. 🚀 by Visual Capitalist Link: https://lnkd.in/d3U4zBDv #WKIS