Have you seen a Christmas ad yet this year? According to our data, 52% of people have seen a festive ad already, with the majority (12%) saying that Sainsbury's was their favourite, shortly followed by Marks and Spencer Food (10%) and Aldi UK's (10%) ads. As Ipsos’ Samira Brophy shared in Marketing Week last week “The light-hearted, punchline heavy ads that really lean into the festive theme have gotten off to the best start in the Ipsos Race to Christmas. Big characters also help our week one race leaders Sainsbury’s, M&S, and Aldi." See how the race develops by keeping an eye on our site…https://lnkd.in/e4s6_Cy4
Marketing Effectiveness practitioner | Creative Equals Business Leader | Speaker | Musician
5dLooking forward to the next date drop to see how the race progresses.