INFUSE’s Post

Unlock the power of demand generation with these essential metrics! 📈 Dive into Ciente's latest insights to elevate your marketing game. https://lnkd.in/dxdfrCqU #DemandGeneration #MarketingMetrics

🚀 Timing is Everything in Demand Gen: Aligning with Your ICP's Needs 🚀 Hello, B2B Marketing Community! Today, let's delve into a critical but often overlooked aspect of demand generation - Timing! As we all strive to connect with our Ideal Customer Profiles (ICPs), one key element can make or break our efforts: aligning our demand gen activities with the specific timing needs of our ICPs. Here's why this alignment is so crucial: Catch Them at the Right Moment: Understanding the purchasing cycle of your ICPs is vital. By timing your marketing activities to coincide with their buying phases, you increase the likelihood of catching their attention when they're most receptive. Seasonal Trends & Industry Events: Aligning your campaigns with industry-specific seasons or major events can amplify your impact. This ensures that your message resonates more strongly, as it fits into the broader context of what's relevant to your ICP at that moment. Budget Cycles Matter: Every industry has its fiscal rhythms. By aligning your demand gen activities with the budget cycles of your ICPs, you ensure your solutions are considered when budgets are being planned or allocated. Response Times & Follow-Ups: Timing isn't just about launching campaigns. It's also about how quickly and appropriately you respond to interest. Quick, relevant follow-ups show that you understand and value your prospects' time and needs. In essence, timing in demand gen isn't just about being punctual; it's about being in sync with your ICP's world. Your marketing efforts become more than just messages; they transform into timely solutions that fit seamlessly into the narrative of your ICPs' decision-making journey. 📈 How do you ensure your demand gen activities are well-timed with your ICP's needs? Share your strategies below! #B2BMarketing #DemandGeneration #ICP #MarketingTiming #Strategy #contentstrategy

💡 Insights from Our Deep-Dive Session! 💡 Just wrapped up our Deep-Dive session of March's roundtable on "Generating Demand for Your Advanced Services". Here's a quick recap: 🔍 Some Takeaways: In our latest roundtable discussion, we tackled the essentials of crafting compelling marketing collateral to spark interest in advanced services. Highlights included need-based segmentation's crucial role in customising messaging for diverse customer groups and developing a messaging framework for consistency and repetition, ensuring messages stick with future buyers. Insights emphasised the power of educating and nurturing prospects efficiently at scale, leveraging strategic marketing to guide them seamlessly through their buying journey. This session offered invaluable strategies for service leaders aiming to refine their marketing approach, making every piece of collateral work harder in building market momentum. Dive into the discussion and learn how to make your marketing materials educate, engage, and convert with precision. 🗓️ Upcoming sessions of this month's roundtable: Ask-Us-Anything 2nd Session: March 27 🗓️ Upcoming sessions of next month's roundtable about "Advancing Your Service Sales Approach": Kick-off meeting: April 2 Ask-Us-Anything meeting: April 9 Deep-Dive meeting: April 16 Ask-Us-Anything meeting: April 23 🌐 Explore More: Missed the session? Catch up on all materials and insights on our website: https://hubs.ly/Q02qdHVY0 #DeepDive #RoundtableInsights #RoundTable #moreMomentum

Creating an effective go to market strategy should start with truly understanding your ideal customer profile (ICP) and aligning your messaging accordingly. Sure creating goals and a marketing plan are important but it should all start with the needs of your ICP. One of my latest blogs on developing an effective go to market strategy. What's an element of your go to market strategy development that you would like to share? #gotomarketstrategy #icp #idealclientprofile

In #B2Bmarketing, can we really "create" demand, or are we just responding to existing needs? https://lnkd.in/eb-_T4e8 Dale W. Harrison's recent insights challenge the idea that marketers can generate demand from thin air. He argues that real buying triggers occur when changes in an organisation reveal urgent needs. How does this perspective change your approach to marketing strategy? Are we focusing too much on creating demand instead of identifying and responding to genuine triggers? In your experience, what events have you found to be the most powerful buying triggers? #DemandGeneration #MarketingStrategy

Creative campaigns in action: A deep dive into our recent campaign. We are wrapping up the finishing touches to this fun, unique and oh so true campaign that will bring much needed disruption to an unchanged industry. Challenge: capture what the business does in a simple, easy to digest and memorable tactic Why: to bring them into the conversations of the target buyer who has been part of an unchanged industry for years How: Personify the brand by bringing their target buyer to life in a visual campaign that pin points their pain, the solution and brings a laugh along the way. Goal: Beyond brand recognition, we are specifically designing this campaign for lead generation. All marketing assets will be driving viewers into a sales funnel to provide even more value and solutions. #MarketingWins #CampaignSuccess See the employee of the month in action: https://lnkd.in/eRp6mxSs

Take your demand generation strategy to the next level with these 5️⃣ steps! You can ensure success when you include messaging that solves hurdles from the very first time a lead comes across your product or service to their final questions about purchasing. When in doubt, focus on the primary reasons buyers consider a product or service provider as they are first searching. Read more: https://gtnr.it/3uoffVy #DemandGeneration #B2Bleads #DemandGen #SaaS

According to the Activate 2023 State of Demand Gen report, tech buying committees are bigger — just one of the factors leading to longer sales/buying cycles. Survey responses indicate that smart marketers are sitting down with sales, product and executive teams to fine-tune content to accelerate the purchase decision-making process. Read the report for insights, including: • High-value #B2Bcontent for each part of the sales funnel • The importance of building relationships with buying committees • Future views of demand gen tactics/channels https://lnkd.in/gmJmZe_y #B2Bmarketing #MarketingSurvey #B2BTechMarketing

Your top of the funnel is crowded It’s a mess. Because not everyone’s even close to being called a lead! But, you’re probably funneling in all sorts of visitors there - one time website visitors and random drop-ins. just dropping by without filtering them out from the genuinely interested ones. Meanwhile your qualified leads are stuck in the crowd, screaming for attention, hoping someone would notice them and guide them forward. But unfortunately, as you sort through the mess, they get annoyed, and drop off the funnel, seeking a better buyer experience. Now picture this: someone starts by reading your blog, then watches a product video, grabs an eBook, joins a webinar, and then checks out the pricing page. Those are the breadcrumbs that lead to something good. But not everyone leaves these breadcrumbs. That’s why behavior based lead segmentation helps you cut through the mess and look at actions that say ‘I’m interested’ No more mixing up casual visitors with potential buyers. That’s the order is capture > segment > nurture > route Not capture > nurture > route. It’s all about the right flow. And there’s no need to spread yourself thin. And this is where efficiency happens. Behavior-based segmentation steps in like your personalization guide, helping you tailor your marketing campaigns based on their behavior. It’s like crafting unique experiences for each one at the top of the funnel, but at scale. Now, fast-forward to the buying moment! When they're all set to make a move, you have just got to route them on the scene, connecting them with the right sales team match. Easy-peasy, isn’t it? Let me know what you think in the comments below #leadnurturing #leadgeneration #marketing

Understand the true potential of your GTM strategies with insights from Elli Plihcik, Director of Strategy at Demand Spring. In this exclusive preview, you'll discover: ✅ How to craft a message that cuts through the noise and connects with your ideal customer. ✅ Why understanding your customers is the key to growth. ✅ How to build long-term relationships and become a trusted partner, not just another salesperson. Read more here: https://lnkd.in/ggFVvzQZ #revenuemarketing #gtmstrategy #marketingtips #customercentric