IMG Media’s Post

I love when Sport & Business align, this is why Im a big fan of IMG's "Reimagining Rugby League’ strategy". When Rugby Union in the UK seems to be lost in the mud, IMG have given RL clubs a clear pathway on how to get to the top tier of the game through a simple grading criteria. This allows clubs to not only focus on the performance on the pitch, but also on core KPIs that will allow them to grow their business and the collective value of the league. The whole game is aligned: https://lnkd.in/di2Qet56

Where rugby is particularly popular: New Zealand: Rugby is a significant part of New Zealand's culture, with a high percentage of the population actively involved in the sport. South Africa: Rugby is immensely popular, especially among the Afrikaner community, and the country has a strong international rugby team. Australia: Rugby is one of the major sports in Australia, alongside cricket and Australian rules football. England: Rugby is popular in England, with a strong following for both rugby union and rugby league. France: Rugby union is a prominent sport in France, and the country has a strong domestic league. Wales: Rugby union is the national sport of Wales, and the Welsh national team is highly regarded. Ireland: Rugby is a popular sport, especially in the Republic of Ireland, with a strong following for the Irish national team. Scotland: Rugby union is well-supported in Scotland, with a strong domestic league and international team. Argentina: Rugby has been growing in popularity in Argentina, with a strong emphasis on rugby union. Japan: The sport gained significant popularity after Japan hosted the Rugby World Cup in 2019. #rugbyworldcup2023 #rugby #rugbyleague #rugbyunion #rugbyworldcup https://lnkd.in/gq4kFh9E

3 quick headlines from the women’s sport industry that you need to know about The WSL and Championship struggle to agree a deal The Allianz Premiership finds a new home in TNT Sports 40,000 attendance at the Manchester derby pushing clubs to provide bigger stages for women’s games Swipe though now to get caught up >>> #SportsIndustry | #SportsNews | #SportsBusiness | #WomensSports | #WomensSport

When a woman is told no or that she'll never do something, you better believe she's going to emerge with next-level strength and determination. Nevin's story shows that and is another #first making an impact. Follow Deloitte's #firsteffect campaign to see how firsts move the world forward! #teamDeloitte #DeloitteConsulting #DeloitteinSports

For the 2nd year in a row, Paramount+ jumps in to sponsor and Italian team for an upcoming European Final. 🏆 Atalanta B.C. announced earlier this week that they have agreed for Paramount+ to come on board as their front-of-shirt sponsor for the Coppa Italia final (played on Wednesday) and the 2024 UEFA Europa League final. 🏟 Looks like Paramount+ is following the playbook they used with FC Internazionale Milano for the UEFA Champions League last year by taking advantage of the front-of-shirt availability to get brand exposure. 👀 Paramount+ will be hoping that it will be 3rd time lucky and that they'll see Atalanta lift the Europa League against Bayer 04 Leverkusen, who are looking to make history by becoming Treble winning Invincibles. 🥇🥇🥇 The partnership in the short term seems like a win-win. 🤝 🎯 Extra exposure for Paramount+ during 🎯 Atalanta gets a financial boost for their final push. It will be interesting to see if Paramount+ looks to extend the partnership and be the front of shirt for the 2024/25 season. #sportquake #sportsponsorship #Atalanta #ParamountPlus #CoppaItalia #EuropaLeague #Sponsorship

Sketching while interpreting - Interpretar dibujando Jornadas sobre patrocinios de competiciones deportivas Seminar on sponsoring of sports #terps #1nt #interpreter #interpretaciónsimultánea #xl8

Should Coco have handled the disputed line call differently? Here is my opinion, please share with coco and her coach: 1. Practice for that scenario 2. Use data to make your point Coco Gauff's gold medal dreams shattered in an emotional match against Donna Vekic at the Paris Olympics! 💔 Share your thoughts - Should Coco have handled the disputed line call differently? 🤔💪 #CocoGauff #ParisOlympics #TennisControversy #LineCallDrama #NBCSports #TennisEmotions #FrenchOpen #TennisFans #OlympicDreams #SportsOpinion #fitlytics My Suggestions: 1. Practice for that scenario 2. Use data to make your point

According to The Guardian, one of the main takeaways from the Rugby World Cup France 2023 so far is the need to better promote the tournament's stars, and itself. Robert Kitson highlights standout performers like Caelan Doris and Bundee Aki of Ireland, Fiji’s Levani Botia and Waisea Nayacalevu, France’s Antoine Dupont and Wales’s Jac Morgan and how very few of them are instantly recognisable to casual sports fans worldwide. And therefore, how strange it is that clips of tries or skills are so tightly policed on social media. Or, how interview access to players is so strictly policed - demonstrating little desire to appeal to anyone other than a captive audience. When it comes to showcasing the best of itself, could #rugby do better? Read about this year's sponsors in iSportConnect's #Sponsorship Index 👉 https://lnkd.in/eBGfwCs7 #sportsmarketing

The #womensworldcup2023 is over and congratulations to #Spain who emerged as winners in a close-fought final against #England. With all 64 matches played, its time to review how our forecasts performed across the tournament. Our pre-tournament forecasts proved reasonably accurate, with the eventual finalists being our second and third favourites. The biggest upsets were #Germany failing to qualify from their group and the #USA failing to reach the quarter finals. We called 40 of the 64 games correctly (a 63% hit rate vs 33% from random guessing) and the average probability our model gave to the eventual match outcome was 53% (again vs 33% from random guessing). The odds of getting that hit rate or better by chance are just 0.00017% 🤓 #Dectech #football #prediction #forecasts #fifawomensworldcup2023

Happy new Year to you all! For the Sport Industry it is going to be a very busy year, with the Olympics and Paralympic Games coming up as well as the Uefa Euro 2024 and much more. With Carlo De Marchis (A guy with a scarf) we had an interesting conversation about how to leverage YouTube for Sports organizations to get the most out of it. Here you can find it in short (no pun intended... ;). If you want to read it all, see the link in the comments. #YouTubeSport #YouTube #SportBiz