Horizon Media’s Post

Building brands is not only about making cool logos. One of the more important aspects is inspiring all employees to help make the brand promise a reality. Getting everyone on the same level of understanding is not easy, but I love this part of my job. Especially if the Internal Communication team creates a nice platform (an internal TV show) for us to evangelise the #bold2025 strategy, and the role of our brands in that strategy. #studioproximus #lifeatproximus

What is brand denial in our Inclusion Continuum? In denial, a brand is ignoring or negatively impacting audiences (whether intentionally or unintentionally) and assumes a lens in which the dominant group is presumed superior. In this stage, the brand struggles to conceptualize ways to engage in diverse efforts and inclusive understandings. Learn more from our article: https://lnkd.in/e8ZB2WWC

Welcome to Axe + Saw... This isn't to humble brag but a note to self to take a moment to sit back and reflect on another banging week of successes... I say this time and time and again but we've developed a method that to quote one of our clients last week is 'revolutionary' and 'magic' - and our results speak for themselves. This past week has been nothing short of phenomenal: - 📻 A client's ten-minute feature on BBC Radio 5 Live Drive - 📰 The Observer ran an exclusive full-page feature with another - 🎙️ Little old me graced a leading cultural YouTube/Podcast show. - 🤝 Facilitated a partnership connecting a client with revered Jamaican Cultural institutions. - 🌐 Placed a client's product in the hands of an iconic international influencer for sustainability - via our earned unique approach to community building / cultural tastemakers - 📺 Sparked a ten-minute debate on TV off the back of insights we developed on Jeremy Vine. We're not just creating conversations; we're shaping cultural relevance and cultivating communities. When I say we do things differently, it's not a humble brag. It's an invite to join us at the forefront, lest you get left behind. Skeptical? Put us to the test, and have a lil gander at our new website while you are there, CEOs and CMOs, I'm looking at you... #Marketing #Innovation #Success #AxeAndSaw #PublicRelations #BrandGrowth #CMO #CEO www.axeandsaw.co.uk

Bookmark this for when you’re back from your Easter break! April offers many great content opportunities…here are some ideas to get you started: 🧘♂️ Stress awareness month - show off your latest wellbeing benefits with interviews from team members who have made the most of them. 🎨 World creativity & innovation day (April 21st) - run a challenge across your teams to show what sparks creativity and innovation for them. 🌎 Earth Day (April 22nd) - highlight your company’s sustainability efforts & show how your team contributes to a greener planet. 💥 Bonus fun video idea: The 50th anniversary of ABBA’s Eurovision victory (April 6th) - invite your team to submit their favourite ABBA song and dance move for a short-form video clip to share on the day. For even more content ideas, check out the full content calendar. 👇 #EmployerBrand #EmployeeGeneratedContent #EGC #VideoContent 

The concept of brand love mirrors human relationships in their intricate, dynamic, and emotionally charged nature. As with human connections, consumers engage with brands on a journey that spans varying intensities of interest, communication, and advocacy. To navigate this complex web of relationships, brands must focus on both direct competitors and understand the broader landscape of consumer choices. Jakob Wahl, CEO of IAAPA, explores five thought-provoking principles that can aid brands in fostering love and loyalty among consumers. https://bit.ly/3WRtwvX

Always learning, growing, and experimenting openly to find new ways to support our clients – that's how we do it at EssenceMediacom. 💡 We embrace the unique perspectives that everyone brings to the table, like Vanessa Lenton's three decades of industry expertise. By encouraging her to innovate freely, we discover fresh approaches to support clients. Discover our open roles today via link here: https://bit.ly/3SHnqux. #ShapedByDifference #PeopleFirst #BreakthroughThinking

Happy World Storytelling Day! Today, we celebrate the rich tapestry of cultural and historical narratives that shape our world. Let's remember the power of inclusive storytelling, ensuring all voices are heard and stories are shared. In organizations, storytelling fosters empathy, understanding, and creates more human-centered workplaces. At Blu Ivy, we embrace the diversity of narratives at our organization through an initiative called BIG and Inclusive Narratives. Throughout the year, we spotlight the diverse celebrations that make up the fabric of our team . It's an invitation to explore, understand, and appreciate the rich tapestry of narratives that contribute to our vibrant culture. Connect with us if you want to learn more about how your organization can integrate storytelling into its employer brand and culture strategy. #WorldStorytellingDay #Connecting #Belonging #DEI #EmployerBrand #HumanCenteredWorkplaces"

On June 1st, we celebrate more than just another day on the calendar – we celebrate the birth of the IMPACT BRANDS and another milestone as the company turns another year older today!🎂 As we celebrate this special day, I am even more excited about the future🤩 So, let's take a moment to cherish the memories, celebrate the victories, and look forward to the exciting journey ahead. Here’s to our past achievements and many more years of making a positive impact together!🌟 Share your favorite IMPACT BRANDS memories or birthday wishes in the comments below. Let's make this celebration one to remember! 🎉 #ImpactBrands #ImpactBillions #BirthdayWishes #TeamSuccess #MakingADifference

We have the lift-off! Download your VICE Guide to Culture report below. If you want to get practical and get actionable steps on how to build your brand in culture, feel free to reach out 📬

In today's socially conscious world, brands are called to action like never before. Diversity and inclusion aren't just buzzwords—they're essential pillars of successful marketing. Our latest blog post dives deep into why diverse representation matters and how it impacts consumer connections and brand success. Check it out here: https://hubs.li/Q02Bmvvf0 At VuePlanner, we're passionate about inclusive advertising. Our team is here to help you craft campaigns that resonate with diverse audiences, driving meaningful engagement and loyalty. Reach out today to learn more about how we can elevate your brand's message. #InclusiveAdvertising #DiversityMatters #DEI #BlogPost