Here's a question. Where does ideation end and production begin? David Rolfe, Global Head of Production for WPP and Hogarth, sits down with Fearless Creative Leadership Podcast with Charles Day to discuss just this, as part of a series in partnership with the Cannes Lions International Festival of Creativity. "I see fusion of production into ideation. Once it leaves your imagination, it becomes a form of production." You can listen to the conversation, in full, here: https://lnkd.in/eQicBmHT #creativeproduction #productionagency #wpp #hogarth #creativeleadership #canneslions
Tania Sethi
2d
Very well articulated!
Well done David Rolfe, added to must listen!
New Media Old Timer - xR/GA xMicrosoft - Current NYU IDM (Integrated Design & Media), Connecting the Emerging Media Ecosystem in NYC
1dif you have a real test and learn approach, you have to strategize, ideate, produce and anayze as close to serving the content. lather rinse repeat. you cant have throw it over the fence / you can't see it until its finished attitude. You need all the contributors workinv together in real time. This is the same for making movies as it is for ads. This is the promise of virtual production - speed to market harnessing all of the gaming/reatime rendering with the sew of Generative AI approaches. this experimentation with speed to market allow closer brand / customer connection.