Hearst Magazines’ Post

Big changes are on the horizon for digital advertising, but Simpli.fi is here to ensure your campaigns stay on track. As third-party cookies phase out, trust our innovative targeting solutions and commitment to data privacy to keep reaching your target audience effectively. #DigitalAdvertising #Simplifi #CookieDeprecation

ATTN Media Buyers: you need modeled audiences "...buyers must accept that they will need a portfolio approach of targeting tactics. That means managing spend allocation across alternative IDs plus other audience sources such as contextual, modeled audiences, IPs (while they persist) and publisher deals." At Ibotta, Inc. we build high-performing audiences ▶ largest set of deterministic, user-generated purchase data in the US ▶ UPC level, full basket, across all retailers ▶ improve targeting, reduce media waste https://lnkd.in/e2WEC5uv #audiencetargeting #audienceinsights #data #cookielessfuture

Marketers and adtech firms have found a way to improve ad targeting on the web and connected television. With the decline of cookies, data quality has worsened. However, these firms have turned to metadata to fill in the gaps. Metadata provides valuable insights into user behavior and preferences, allowing for more accurate ad targeting. It's exciting to see the innovative solutions that arise in response to challenges in the industry. #marketing #adtech #metadata #targeting

"Another notable example of publisher success with the Yahoo ConnectID comes from Philo, a programmatic-first television company. 'The integration with Yahoo ConnectID aligns perfectly with our strategy and strengthens our connection with advertisers using the Yahoo platform, enhancing their ability to find their most valuable segments on Philo and deliver relevant ads to our audience. This capability to provide precise audience targeting and improved ad relevance is critical,' shares Aulden Kaye Yi, Philo’s Head of Advertising Partnerships, when articulating the advantage." https://lnkd.in/gDxeqVAS #advertising #programmatic #ctv

Is this the secret weapon every campaign needs? A location-based solution for reaching people where they spend the majority of their time - at home and at work. For Advertisers and Marketers when it comes to location-based targeting, Simpli.fi's Addressable Geo-Fencing is the best thing since sliced bread.   

📢 Attention Advertisers: TikTok Enhances Its Ad Game! Exciting updates have landed in the TikTok Ads Manager universe. The platform is stepping up, transitioning from automatic targeting to broad targeting, and introducing an advanced smart targeting feature. The aim? More effective, intuitive, and resonant ad delivery. 📌 Implications for Marketing Teams: - Embrace the shift! With a more intuitive system, TikTok promises an enhanced ad experience and potentially a higher ROAS (Return on Ad Spend). - The “one-size-fits-all” approach is out! With Smart Targeting, TikTok tailors your ads to viewers outside your defined group if they might be interested. - Nows the time to run test campaigns to understand Broad Targeting's impact, and possibly reassess and adapt your TikTok advertising strategy #TikTokUpdates #AdStrategy #DigitalMarketingEvolution #influencermarketing #vitamincagency https://lnkd.in/geRc4pmR

Throughout my 19 years in the industry, media targeting for "diverse groups" has been relegated to "standard" known outlets with little creatively to truly reach audiences. Some media outlets tried to provide "targeted solutions" but had to retract those capabilities because companies abused this power with ill informed (sometimes offensive) creative that required cracking down on data and privacy, making it even harder to share important, sometimes life saving, health information. In addition, the excessive waste of media $ to cast a wide net to reach specific audiences on "lean multicultural budgets" sets brands up for failure when ROI is the KPI. Excited for the new media solutions from Hero Media Inc. that can help us stretch budgets, reach audiences, and increase desired actions. #mediabuying #media #advertising #advertisingandmarketing #diversity

Context-based advertising is making a comeback, but how can one measure accurately when traditional metrics like conversion rates only provide a partial picture? DISQO’s President of Media Effectiveness Stephen Jepson answers that question and more in his latest writing for DISQO. DISQO's brand experience (BX) platform is a paradigm shift for advertisers. With BX, we're empowering brands to leverage context-based targeting while providing comprehensive, identity-based measurement solutions. #AdTargeting #AdEfffectiveness #BrandExperience

The cookie deprecation deadline is looming, which means marketers need to find alternative signals to power their campaigns. Artificial intelligence algorithms can help identify the best signals from hundreds of potential options. Metadata, which can refer to any signal in the bidstream, is emerging as a new way to find audiences as cookies expire on the web this year. This new approach can help buyers find quality media programmatically, which is becoming a growing priority for those who have experienced poor quality inventory with traditional adtech methods. The Trade Desk's SP500+ solution is a great example of this shift away from pure audience targeting, allowing buyers to target across a group of premium publishers. Learn more about this topic in the article below. #Metadata #ProgrammaticAdvertising #MarketingTrends