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#Luxury brands are gaining traction on #TikTok, with an 11% growth in media impact value (MIV) in the first half of 2023. #Brands like Dior and Gucci are finding success by working with #influencers, though strategies are evolving with a growing focus on owned media channels. Read the full article via The Business of Fashion. https://lnkd.in/eeBsCrF5

Celebrate the profound impact of influencer marketing in shaping the diverse landscape of Nigerian fashion through the compelling journey of Ngozi and Chic Stitches. Delve into the transformative narrative where influencers wielded their magic, becoming cultural custodians, and crafting a mesmerizing success story in this engaging blog. Explore how their influence turned dreams into elegantly woven success tales, infusing vibrancy into the fabric of Nigerian fashion. Click the link 👉https://lnkd.in/gwenSnNi to read more #Buzzbite #influencermarketing #marketingstrategy #NigerianFashion #BusinessSuccess

The recent online backlash following Tarte Cosmetics’ Bora Bora influencer trip sparked a conversation about the role of all-expenses-paid trips in influencer marketing. Edward East, group CEO and co-founder of BDB considers the reason for the social media storm in response to the trip: - Influencer trips can often build a community of creators who want to work with the brand and result in a larger ROI than the trip’s cost.  - However the timing, excessive gifting and lavish content made this trip come across as tone-deaf considering the current economic climate.  - Although the goal is never to receive negative feedback, the trip went viral and did receive a flood of coverage, likely driving brand recognition. Read CT Jones’s article in Rolling Stone to discover if influencer trips today are smart business or need to be reconsidered: https://bit.ly/49L116U #influencermarketing #influencertrips #influencergifting

We should also recognize the value of Local macro and nano influencers that can have a significant impact on purchasing behavior also, due to their ability to connect with their audience on a personal and culturally relevant level. The benefits as multiple, as Cost-Effectiveness, Word-of-Mouth Effect and Hyper-Targeting. Local influencers can hyper-target their content to reach the specific demographics and interests of their local audience. This precision ensures that their message is hitting the right audience with the right message, increasing the likelihood of a positive response.

What have changes in the retail landscape meant for American #luxury #shoppers? With a rising skepticism around #influencers, where/how are people discovering the luxury items they ultimately buy? We explore these topics and more in our latest #LuxuryVerse study on Influence. Learn more and download the full report: https://lnkd.in/gYZn_SQM

Inside the Rise of Luxury Fakes: How Influencers and VIP Gifts Sparked a New Counterfeit Market Influencers have helped turn on a spigot of selling VIP gifts on the secondary market, driving up demand in the luxury-loving public. Counterfeiters have taken notice. Wow,a great insight into one of the factors driving luxury brand counterfeits. Protect your brand, if it has value, someone will try and counterfeit it. https://lnkd.in/gVsdG2qR #counterfeit #counterfeiting #luxurybrands #luxuryfashion #brandprotection

How to Become a Successful Fashion #fashionblog #socialmedia #contentcreator #niche #onlinepresence #influencer #qualitycontent #targetedaudience #fashion #transparent #productgrowth #fashionweek #fashionable This article will tell you about fashion influencers and how you can be a future fashion influencer in 2023 https://lnkd.in/dpWPafrf

🌍💬 Dive into the impact of influencers in fashion! Discover how slow fashion creators are redefining 'de-influencing' and guiding their audience towards ethical shopping habits. #InfluencerImpact #SustainableFashion #EthicalShopping"

In this edition, we share focal points from Glossy’s report on how fashion and beauty brands are using in-person experiences and influencers to amplify their brands’ messages at fashion week. Story by Dania Gutierrez-Flores

In 2023, Dior, Chanel, and Nike are leading the influencer engagement landscape. Dior's Douyin mastery captures 56% of influencer MIV, while Tom Ford excels in efficiency, earning $101M with minimal placements. Mass-market brands dominate Xiaohongshu, reflecting a trend towards savvy consumption. Follow us for exclusive insights and to stay in the know. #InfluencerInsights #BrandEngagement #DigitalStrategy | Eran Nizri Yonatan Arami itamar gonsherovitz