Graduate Management Admission Council™ (GMAC™)’s Post

We kicked off the Pre-Annual Conference sessions today, which included the first part of the “Admissions Directors Summit” and “The Art & Science of Marketing GME Programs.” We’ve already welcomed over 85 enthusiastic school professionals from nine different countries and 66 schools to #NewOrleans! Admission directors convened to share, discuss, and provide advice on issues they are currently facing, what strategies they are trying, and their expectations for the future of admissions in #GME. They had a very topical discussion on Gen Z candidates, including impactful ways to reach and engage with them. Amy Mitson and Shelly Heinrich delivered an eye-opening session exploring what marketing looks like in the present day and age for the variety of GME programs out there. Attendees got to learn how to craft a captivating marketing campaign while also being able to see and analyze the results. These two sessions will continue tomorrow alongside five other enlightening pre-conference workshops, followed by the First-Time Attendee Orientation and the welcome reception for the main conference. If you’re joining us in New Orleans, don’t forget to use the conference app for all the latest information and to plan which sessions you’ll be attending! #GMAC #HigherEducation #GMAC2024 #GMACAnnual2024 #Admissions #Marketing

To view or add a comment, sign in

Explore topics