Graduate Management Admission Council™ (GMAC™)’s Post

To round out #Pride Month, we wanted to touch on recent application trends within the LGBTQ+ and #GME community, along with scholarship opportunities available to candidates. According to last year’s Application Trends Survey, outreach by business schools to the LGBTQ+ community continued to grow in the past decade, increasing from 26 percent in 2014 to 45 percent in 2023. The amount of scholarships available to prospective GME students within the LGBTQ+ community has increased over the years; BlueSky Thinking has put together a list of 15 scholarships that students can apply for as they start their journey towards achieving an MBA. Share these scholarships with your prospective students to increase your outreach to the LGBTQ+ community! https://bit.ly/3LaIK85/ #GMAC #HigherEducation #GMAC2024

The 2024 Application Trends Survey (ATS) is in full swing gathering responses, so we’re highlighting key findings about the composition of applications from last year’s #ATS to help you understand the type of insights your participation generates--including how your program stacks up to you peers with our benchmark reports. 👩 Applications among women continued to stagnate across degree types and regions, with women only making up the majority of applications to Master of Accounting programs. 🎓 More first-generation candidates indicated they are interested in pursuing #GME compared to those who submitted applications in 2023. 📈 Consistent with broader U.S. trends, applications from underrepresented populations are at a post-pandemic peak and top pre-pandemic levels. By filling out the survey, you can ensure that you get the industry’s latest trends, where you can compare and contrast with your peer schools, and see what the next generation of applicants are looking for out of GME. Have you or your colleagues filled out the ATS survey yet? Check your email for your custom link to fill out the survey! The subject line is “Participate in GMAC’s 2024 Application Trends Survey”! https://bit.ly/3ysaBO2 #GMAC #HigherEducation

The Corporate Recruiters Survey 2024 is now live on the #GMAC website! Based on responses from nearly 1,000 corporate recruiters and staffing firms around the world, the report focuses on trends in desired skills, hiring, compensation, and employers' overall perception of the value of #GME. The newest and most topical addition to the 2024 survey focuses on #AI, including employers perception of its value for current and future GME graduates and how AI is actually expected to be used in their organizations. More from the report: 🤖 Most employers are not too concerned about AI for today’s GME grads, but its importance is expected to grow—and soon. 🧠 Employers say the top three most important skills for current GME graduates are problem-solving, communication, and strategic thinking—with general consensus across regions. 💰 Employer confidence in GME is growing on measures of graduate success, promotion, and earnings—especially in the age of remote and hybrid work. ➕ Despite nearly three-quarters of employers reporting major or moderate influence of inflation and recession fears on their hiring decisions, more than a quarter of employers plan to expand their hiring of GME graduates in 2024, with a plurality planning steady hiring across degree types. Take a look at the full report to see what corporate recruiters are saying and how you can help your current students prepare for the working world. Thank you to our report contributors for all of their incredible work for putting this together! Andrew Walker, Neil Stenhouse, Nicola Rampino, Seaenna Yang, Kun Y., and Sabrina White, EdD https://hubs.la/Q02Dyf3V0 #GMAC2024 #HigherEducation #Recruiting

As we get closer to our upcoming Admissions Institute for New Professionals (#AINP) sessions this summer, we wanted to take a moment to highlight some feedback from one of our faculty-in-residence, Camila de Wit Giesemann to show how beneficial this event could be for you if you’re recently starting in your role! There’s still time to register for both of the sessions, one on the east coast and one on the west coast! Register today! July 17-19 at Georgetown University McDonough School of Business August 7-9 at University of California, Irvine - The Paul Merage School of Business https://hubs.la/Q02DrYBN0 #GMAC #GMAC2024 #GME #HigherEducation #Admissions

We still aren’t over last week’s dynamic #GMAC Annual Conference 2024 that took place in the vibrant city of #NewOrleans! We welcomed over 650 school professionals, industry leaders, sponsors, and GMAC staff, from over 200 schools, and almost 30 different countries! There were over 70 unique sessions covering everything from #marketing and global and domestic #recruitment to #AI and the latest research and trends to the art of storytelling and the future of GME--and much, much more! We wanted to take a moment to thank all of the incredible people that made the conference sing in perfect harmony. Thank you to the sponsors whose investment in GME helped to elevate the conference to new heights! BusinessBecause, Louisiana Tech University College of Business, Tulane University - A.B. Freeman School of Business, SEED Global Education, QS Quacquarelli Symonds Thank you to our location host, Hilton New Orleans Riverside, we wouldn’t have been able to have such a successful conference if it wasn’t for your generous hospitality. Thank you to every single speaker who lead such invigorating, eye-opening, insightful, and hooked-on-to-the-edge-of-your-seats sessions, and for sharing your time, effort, dedication, and expertise with your peers (tagged in the comments)! Thank you to all of the exhibitors who help to advance the efficiency, effectiveness, and impact made in the work of GME and #HigherEducation professionals. Enrollment Rx, Eduvantis LLC, ProspectCloud, EDUNAKHO Group, Prodigy Finance, Clear Admit, CampusXR, Agital, World Education Services, Advent Group Higher Education Services, Fundamental Media, Sunrise International, Media Minds Global Ltd, Studyportals, MPOWER Financing, CollegeAPP, CampusReel, Unibuddy, Duolingo English Test Last but certainly not least, thank you to all of the attendees who took the time out of their busy schedules to join us in New Orleans to learn, network, grow, make an impact, and to advance the world of GME. We are truly grateful for your commitment and dedication to your students, colleagues, and the future of our industry! We can’t wait to see you at next year’s conference! #GMAC2024 #GMACAnnual2024

We are sad to say that this year’s Annual Conference is now over, but what an exciting final morning we had! With 20 different sessions for attendees to explore and learn, they certainly got their final fix of information and knowledge to take back with them and apply to their day-to-day work. Sessions this morning focused on topics such as implementing recent research into actionable tasks, recruiting across generations and demographics, #admissions strategies for the future, brand management, leveraging influencers in #GME, and so many more exhilarating and timely topics. To round out the conference, attendees worked towards making a positive impact by participating in a brand new service project to give a little back to our host city. Everyone helped to stuff backpacks full of essential school supplies and educational materials, which will be distributed by NetWork Volunteers to local schools and students within the area. All attendees were encouraged to represent and wear their school colors, which made for a very lively and vibrant room! What an incredible way to close out the GMAC Annual Conference 2024, core memory unlocked! 🔓 #GMAC #GMAC2024 #GMACAnnual2024 #HigherEducation

Day two is in the books! With over 40 different sessions that attendees could attend yesterday, there were plenty of opportunities for learning, growth, and connection! Sessions focused on an ample amount of topics including utilizing #AI, recruiting nationally and globally, understanding assessments, the impact of politics and elections on #GME, leveraging analytics, the varying formats of education, creative ways to approach your #marketing through video, storytelling, and captivating your audience, and so much more! Attendees were fully engaged with our GMAC Lounge and Exhibitor Hall enjoying lively conversations and plenty of timely questions. The chair of our board, Themin Suwardy, stopped by our membership booth to chat to attendees alongside Quincy Stein, as they handed out snacks and the report to schools. To cap off day two, attendees got to network and connect with new and old friends at the evening happy hour sponsored by SEED Global Education. They were able to toast to an invigorating and successful day of learning, collaboration, development, new experiences, and memories being made towards the future of the graduate management education world. It’s not over yet as we continue today with 20 more sessions for attendees to engage in and top off all of their new knowledge, followed by a service project to give back to the electric city of New Orleans! #GMAC #GMAC2024 #GMACAnnual2024 #HigherEducation #NewOrleans #Admissions #Recruitment

What a way to kick off the #GMACAnnual2024 this morning with an opening presentation from our CEO, Joy Jones, and our Keynote presentation lead by Nell Derick Debevoise! Our CEO, Joy Jones, opened the conference by providing an overview of the themes that will be explored throughout, while also discussing the current and emerging trends that are shaping the #GME landscape and what kind of impact this will have moving forward. Joy started the conversation about topics like the skills economy, equitable access to education, and the intersection of business and technology—and what that looks like on campuses and in classrooms—which will be further explored in over 60 unique sessions over the next two days. After a few incredible sessions, Nell Derick Debevoise, lead a powerful Keynote presentation, “A 3D Approach to Purpose: Manage Your Time and Energy, Attract Candidates, and Inspire the Future of Business.” Nell had the intention of positioning purpose as the driver of performance, and it’s safe to say that we have a better road ahead of us knowing how to steer purpose in the right direction. Nell taught us how to navigate our time, energy, attention, and money through the lens of purpose to achieve our desired impact of using business as a force for good in the world. Stay tuned for more updates on all of the enlightening and engaging sessions that attendees will be able to enjoy! #GMAC #GMAC2024 #HigherEducation #NewOrleans

We wrapped up all of the pre-conference sessions today where almost 150 school professionals from 94 schools and 16 countries 🌍 learned about a variety of topics including #admissions, #storytelling, 📈 #research and data analysis, #marketing, generative #AI, and the history of #Juneteenth! Everyone is so excited to take their new knowledge a step further during even more conference sessions over the next two days! First time attendees to the conference also got to partake in an orientation to help acquaint them to everything that they need to know and how to maximize their conference experience, along with getting to meet all of their fellow newcomers! Tonight’s 🎷 jazz-themed welcome reception was the perfect way to end the day with all attendees dressed to the nines, 💃 dancing the night away to the live jazz band 🎹, celebrating the 70th birthday of the GMAT with some delicious cake 🎂, and getting to connect with over 650 school and industry professionals. Truly a night to remember! We are so excited for the conference to officially kick off tomorrow morning with an opening presentation from our CEO, Joy Jones! #GMAC #GME #HigherEducation #GMAC2024 #GMACAnnual2024 #NewOrleans Thank you to all of our pre-conference workshop facilitators! Soojin Kwon, Andrew Walker, Katherine Bao, Amy Mitson, Shelly Heinrich, Tawnya Means, Amanda Barth, Maura C. Clark, Danielle Richie, Jon Masciana, Erick Valentine, Wil Torres, Matt Clemons, Naz Erenguc, Ph.D., Alyssa Orlando, Ph.D., Stephen Jenkins, Ed.D., Jaime Hunt, Lisa Abendroth, Eric Askins, Erin Town, Susan Haun