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🤙 Establishing communication to connect a brand with its target audience is one of the marketing major objectives. It's essential to first understand the cultural context of the society being targeted through the advertisements. The most effective and result-oriented campaigns stem from a deep understanding of the cultural nuances within the society being advertised to. I came across this blog 👇 crafted by 👉 The Marketing Society that aims to inspire, connect & elevate marketers. It's all about Advertising Compliance🚦. ⛔️ The blog featured some advertisements for international brands where they encountered challenges complying with regulations, religious beliefs, cultural norms, and even language barriers. The blog shows how they toe the line very carefully, to pass successfully through strict advertising checks✔️. #marketing #marketingconsultant #marketingstrategies #marketingcommunications #campaigns #advertising

Reflecting on Advertising: The Thin Line Between Creativity and Sensitivity In the world of marketing, the power of an advertisement lies not just in its creativity but also in its sensitivity towards diverse audiences. Here's a thought-provoking article by ClickInsights that delves into this very subject, highlighting 5 commercials from Southeast Asia that crossed the line into racial insensitivity. These ads serve as stark reminders of the importance of cultural awareness in advertising. The backlash they faced underscores the need for brands to be more mindful of the messages they send and the potential impact on their audience. As professionals in the industry, it’s crucial for us to learn from these missteps. Let’s take a moment to read through these examples, reflect on the lessons they offer, and commit to creating content that respects and celebrates the rich tapestry of cultures that make up our global community. Read the full article here: https://lnkd.in/gK_tcvjj #Advertising #MarketingEthics #CulturalSensitivity #BrandAwareness

Read our case study on how Creatives and Research can work together on building an impactful digital campaign for Chinese Brands Going Global https://lnkd.in/gaGYeAEA

✈️ Spur of the moment travel was a new phenomenon in China in 2023, and Xiaohongshu (one of China’s biggest social media sites) used this insight to create a deeply personal and reactive national campaign 🧡 🟠 Our positive provocation? By harnessing user-generated content and innovative data usage, Xiaohongshu took thousands of real world user experiences from their platform and converted them to 2,168 customised ads, flipping the traditional advertising experience. 🎉 The results? 🟠 Average daily usage on the site increased 53% YoY 🟠 1.4 billion OOH impressions 🟠 191 million digital impressions 🟠 2.75 million clicks Julep Lin, Chief Client Officer, Wavemaker China: "This case really shows us the magic of 'live-scene' marketing. By diving deep into the real experiences of consumers and staying true to the heart of marketing, ads and content can hit home harder and become much more meaningful." Check out more of our Cannes contenders in LBBonline - Little Black Book's feature here: https://lnkd.in/gndZVg7H Click below to read in full: Wavemaker X WARC: CMO Survival Guide ⬇️ https://lnkd.in/gzagFBtx

Advertising agency TGTHR is driven by the goal of combining exceptional work with an unparalleled culture, creating a space where happiness meets creativity to yield extraordinary results. It also draws on expertise from diverse domains, including mainline (TVC, print, outdoor), digital, film production, design, content, and media. Reflecting on the recent launch, Aalap Desai, former chief creative officer at Dentsu Creative West and Dentsu Creative Experience India, shared, "The advertising industry is often filled with a sea of sameness. The saviours of this industry are the sparks of creativity that we see scattered here and there. It is challenging to find the right people for the job.” #agencylaunch #advertising #india ------ [Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

In this appointment, Slingshot Media Ventures will manage the media strategy, planning, and buying for Krispy Kreme Australia, working on the brand’s biggest campaigns in the year ahead. Speaking on the appointment, Jane Waterhouse, managing director at Slingshot, said, “We welcome the opportunity to bring our signature unconventional intelligence (UI) across media strategy, planning, and implementation to help not only maintain but further deepen Krispy Kreme’s position as Australia's most loved sweet treat brand.” Meanwhile, Olivia Sutherland, marketing director at Krispy Kreme, shared, “We are delighted to partner with Slingshot to further propel the Krispy Kreme brand across Australia. They showed strong commercial thinking and a comprehensive media strategy that has us motivated for the year ahead.” #marketing #agencymandate #australia ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Vitasoy International’s campaign with 天联广告 BBDO China takes a more holistic approach to celebrating the brand’s role in providing not only physical nourishment but also emotional well-being to their customers as they face their chosen journey. David Dohyung Kim, group chief marketing and strategic business development officer of Vitasoy, said, "At Vitasoy, we believe that true care goes beyond just nutrition. This initiative is about celebrating young talents and unwavering support for dreams, which encapsulates Vitasoy’s deep-rooted commitment to cherishing its community and supporting the next generation for a future filled with promise and possibility.” Commenting on the campaign, Arthur Tsang, chief creative officer at BBDO Greater China, also said, “In an era saturated with formulaic commercials, it is truly invigorating to return to the art of storytelling and craft a brand video that transcends time. While the settings may be contemporary, the emotions evoked are reminiscent of a comforting embrace from a dear old friend. Our aim was to revive the deep emotional connection of a brand that has woven itself into the very fabric of our community.” #creativecampaign #marketing  #beverage  ------ -[Conference] MARKETECH APAC's "What’s NEXT 2023: Marketing in Malaysia" will feature industry discussions from industry leaders from brands such as AEON, Astro, CelcomDigi, Gentari, InterContinental, PropertyGuru, Sunway, and Valiram on AI, customer experience, influencer marketing, digital advertising, among others. Avail of our 10% discount for the conference using the code "EDSM10" : https://bit.ly/47lsnQf -[Conference] Get equipped with the latest knowledge and tools on customer engagement by joining our "What’s NEXT 2024: Customer Engagement in the Philippines" half-day conference on November 21. Learn how to stay ahead of the marketing strategy game by registering your interest HERE: https://bit.ly/46vOPoe

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