I think about spaced repetition forgetting curves for marketing/branding absolutely all of the time. Did you just launch? You need to get in front of people again at 2, 7, 30 and 60 days later if you don't want to be forgotten. This is the stuff brands are built on.
Why not 3, 8, 21, 55? ;)
On day 2 provide value On day 7 provide value On day 30 provide value On day 60 provide value
Same logic we're using at inncivio for learning and development. A one time instructor led or udemy video session is far from being effective in terms of knowledge absorption. That's why our AI-powered learning infrastructure actually transforms any content into bite-sized learning curricula that's sent to team members at a defined frequency and with their most preferred format (audio, video, text, etc). If interested, happy to tell you more about it and hear your thoughts via DM.
Spaced repetition is such an effective mental model for builders to internalize. It's applicable in so many different ways as a first principle. As an example- seems obvious now, but we relied on it to see native-app like success/metrics on a mobile site - https://t.co/ajfu7rC9dz
This is sooooo hard. Remind me too often and I'll mark you spam. Not often enough and I'll forget. The correct intervals for others will be very different.
Great chart. I also like to think about method. You can add a bunch of depth to engagement by using different channels (ad, webinar, email, video, podcast, conference, etc.). Now if only there were a way to do proper attribution across all those touches..
Great chart / super important take away. But very hard to do in a manner that: 1) isn’t time consuming, 2) not viewed as spam, 3) comes with a sense if authenticity each time. BUT if you can get the reminders delivered by genuinely trusted third-parties as sincere endorsements for the message — now you’re cooking with gas. This is what #Dropness does with its social wallet, designed for re-gifting of loyalty tokens over and over again by and between trusted friends. World’s first “media buy recycling” mechanic. DM if you want to learn more 👍
Garry Tan I might be interpreting this wrong because it’s using the word ‘reminder’ so please let me know if I’m wrong. Latency tends to kick in when companies send out ‘reminders’ that aren’t relative to the customer journey. A person who has interacted with you once shouldn’t be treated as a customer. My standard rule of thumb is: 1st time purchase = tryer 2nd time purchase = buyer 3rd time purchase = customer The biggest difference in each of these stages is the frequency you have built into your marketing which should be driven by your product and service model eg I’m not going to buy a washing machine every month, but I might buy washing powder each month. As such your messaging should be focused on ‘nurturing’ not reminding.
That's such a fascinating concept! Spaced repetition and forgetting curves are key in branding and marketing strategies. Getting in front of people consistently is crucial for brand recognition and recall.
Building AI Agents @PinkRain 🛠️ Biologist → AI Engineer@Amazon → Coach → Founder 🖤 I Share AI Solutions for ADHD & Autistic Entrepreneurs ♾️
1moha, never thought spaced repetition for marketing, totally makes sense. tactic wise how do you make sure it get in front of people at the right time? newsletter would be clear, for channels like social media how do you get control over that? thanks for sharing!