Screens have dominated our attention for over a decade, making it easy to forget the power of personal connections and creative, outside-the-box strategies.
Yet, these elements can significantly amplify your marketing impact, often more than any digital means could.
Last week I read about a business that chose an unconventional path to reach its audience.
Instead of pouring funds into another online ad campaign, they invested a mere $200 in sidewalk chalk. 🎨
Why?
Because they knew exactly where their target audience was. 👀
They knew that if they were to transform ordinary paths that their target audience took into vibrant, eye-catching and branded masterpieces, they would capture attention.
When reading this story, it prompted crucial questions about my own marketing efforts: How am I truly engaging with my audience? Am I merely adding to the digital noise, or am I finding unique ways to weave my message into daily lives?
I encourage you to reflect on these too. The most memorable messages are those that invite us to look up and truly see, so what are you doing to make that happen?
Let me know in the comments! 👇
Senior Marketing Associate at Foundry Commercial
2moCouldn’t ask for a better teammate & friend! Heather Peebles you crush it every day!