FIFA’s Post

The FIFA Women's World Cup Australia & New Zealand 2023 has proven to be as successful as expected. With over 2 million fans attending games throughout and millions watching from around the world, the numbers clearly show the accelerated growth the women’s game has had in the last decade. But is it really about the numbers?   From my point of view the success of this World Cup is beyond numbers or commercial success. It is a symbol and hopefully another milestone within the global sports world.   However, if you are into numbers here is the one fact that impressed me the most: 42% of the Australian population watched the semi-final playing Australia vs. England. This is almost half of the countries inhabitants that watched the match!   #sportmarketing #sportbusiness #sportfive

2023 FIFA Women's World Cup Qualification (Inter-Confederation Play-Offs): A Comprehensive Journey through Global Football ▸ https://lttr.ai/AGJ0D #EnglandRegularlyDominate #AchievedRemarkableSuccess #ProducedExceptionalTalent #TacticalApproachesCreates #FrequentlyAskedQuestions #FifaSOfficialAnnouncements #RespectiveConfederationsSchedules #StrongFootballTradition #RichFootballHeritage #DiverseFootballCultures

💡 TRIBALISM + ENTERTAINMENT + PERSONALITIES = HIGH ENGAGEMENT ⚽ The Matilda's record-breaking coverage can be attributed to a perfect blend of embracing tribalistic support, ensuring entertainment enjoyment, and showcasing great personalities. This success highlights the importance of these factors in today's sports and entertainment industry. Tribalism has played a significant role in the Matilda's success, as they have tapped into the nation's pride and passion, fostering a sense of unity among supporters. In addition to tribalism, the media coverage and Matilda's style of football have focused on ensuring entertainment and enjoyment. Their spirited style of play, skillful moves, and strategic gameplay keep fans on the edge of their seats. Lastly, it is the athlete, the heroes, the personalities that fans can relate to and admire. Through sharing personal stories, engaging with fans, and championing important causes, they have become more than just athletes. This connection with fans has solidified their position as influential sporting figures. These three factors - embracing tribalistic support, ensuring entertainment enjoyment, and showcasing great personalities - form the magic recipe for viewership and engagement. #fifa #matildas #viewers #personalities #entertainment #tribalism #sport #coverage #sportsbiz #worldcup2023

5 positive trends from the FIFA Women's World Cup Australia & New Zealand 2023™ (FWWC). 💰 𝐏𝐫𝐢𝐳𝐞 𝐌𝐨𝐧𝐞𝐲: FIFA announced on March 16th that this edition's prize money would be $150mn. This is a 5X increase from the $30mn for the France 2019 edition and a 10X increase from Canada 2015. While there is work to be done to close the gap to the $440mn of Qatar 2022, the growth in the women's game and the fight for equality on and off the pitch are yielding results. 📺 𝐕𝐢𝐞𝐰𝐞𝐫𝐬𝐡𝐢𝐩: Euromonitor International projects the 2023 FWWC's viewership to surpass 2 billion, which would be a 78.5% increase from the 1.12 billion viewers who watched the 2019 competition. Two highly correlated, or should I say causal factors are viewership and prize money numbers. Sponsors are willing to contribute to the course based on the number of eyeballs that watch these tournaments. This improved viewership can be attributed to the increased popularity of the women’s game due to awareness initiatives by FIFA and also the emergence of strong local leagues in Europe, such as England’s WSL, Spain’s Liga F, and Germany’s Frauen Bundesliga. ⚔️ 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧: This tournament was favorable to underdogs, especially in the group stage. Nigeria upset co-hosts Australia, Jamaica knocked out Brazil, the USA hung on for a late draw against Portugal, then Columbia and Morocco qualified from a group that had world No. 2 Germany. These matches defied the current world rankings, signaling better competition and a reduction in the quality gap that existed between teams in previous editions. The African contingent also gave a good account of themselves, with 3 out of the 4 representatives making it to the round of 16. 💯 𝐆𝐚𝐦𝐞 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: The counterattacking of Japan, the intricate passing and possession of Spain, the defensive organization of teams like Jamaica and Nigeria, the tactical awareness of England, and the resilience of Australia, to mention a few, have made the tournament a good one to watch. Individual brilliance from players like Alex Popp, Sam Kerr, Lauren James, Salma Paralluelo, and Linda Caicedo produced moments of magic fans will not forget in a hurry. 🦸🏽♀️𝐍𝐞𝐰 𝐒𝐮𝐩𝐞𝐫 𝐓𝐞𝐚𝐦𝐬: The USA, China, Norway, Germany, and Sweden were some of the leading nations in the early stages of the game. However, the emergence of teams like England, Spain, France, and the Netherlands (all semifinalists in one or both of the last 2 editions) suggests that perhaps there might be a shift in the balance of power. There are no surprises because the ‘new super powers’ have invested massively in their local leagues. I am eager to see how this plays out in the future I am optimistic that the success story will continue and that there will be more positives to discuss in 2027, when FIFA organizes the 10th edition of the tournament. Lastly, congrats to #Spain for winning their first ever FWWC title. #women #equality #growth #football #soccer #data  

“The sleeping giant has awoken. This FIFA Women’s World Cup has not just changed women’s football; it has changed women’s sport." -- Anika Wells, Australia’s Minister for Sport Viewings, ratings, and audiences were the highest they've even been for this year's World Cup. But what comes next? From fewer clubs, to associations, to financing, women's football still lags far behind men's. Despite revealing a 300% increase in prize money for this tournament, the total prize money - $110m, with the winning team receiving $10.5m - pales in comparison to to the rewards at the men’s World Cup in Qatar last year, which had a total prize pot of $440m and $42m for winners Argentina. Another concern for women’s football campaigners is that new individual payments will not go direct to players, but through national associations. "Despite that, FIFA has publicly declared that it wants to see equal World Cup prize money by 2027." #womensworldcup2023 #womensworldcup #womenssports #womensfootball #genderequality Full article: https://lnkd.in/ePByBYCC

The 2023 Women’s World Cup is down to its final four teams, and whoever is left standing next weekend in Sydney is guaranteed to be a first-time winner with a record prize sum. Four countries have won the Women’s World Cup since its inception in 1991: The U.S. (4), Germany (2), Japan, and Norway. But Japan’s quarterfinal loss means a new country will lift the trophy, as Spain, Sweden, Australia, and England are left to compete for the title. FIFA increased this year’s prize money to $110 million, up from $30 million in 2019. By the time the 2027 Women’s World Cup begins, FIFA has said it wants to offer equal prize money for the men’s and women’s tournaments. This year’s $110 million is far less than the $440 million awarded to the men last year in Qatar. #DrexelSBIZ #SportBusiness #FIFAWomensWorldCup #FIFAWorldCup #FIFA #Soccer #WorldCup #FIFAWWC 

🎉🏆 FIFA Women's World Cup 2023 Attendance - Record-Breaking Success! 🌍⚽️ FIFA has published the first attendance figures from the ongoing Women’s World Cup and based on the data of the first six days of competition, tickets are in high demand for the event. Overall, more than 1.5 million have already been sold for the 64 matches, surpassing FIFA's initial target. The total attendance of the first round of matches (16 in total) was close to 460,000, resulting in an average of 28,721, which is a 54% growth compared to the same period of the previous, 2019 edition in France. 📈 The two matches of the opening day have been attended by a combined 118,000 fans at Eden Park in Auckland and Stadium Australia in Sydney. New Zealand's opening night match against Norway drew an attendance of over 42,000, becoming the highest attendance ever recorded for a football match in the country – regardless of gender. Meanwhile, the match between Australia and the Republic of Ireland in Sydney attracted close to 76,000 spectators, making it the highest attendance at a FIFA Women's World Cup match in the last 24 years. 🌟 Based on these early data, the 2023 edition of the tournament is bucking the decreasing trend in attendance observed during the past four World Cup editions. Notably, this positive shift was already anticipated by the UEFA Women's Euro 2022, where the final between England and Germany at Wembley Stadium set the record of the most attended women's football match ever, with a staggering 87,192 spectators. FIFA Women's World Cup Australia & New Zealand 2023™ #WomenInFootball #FIFAWorldCup #FWWC2023

“The growth of women’s football is exponential and unstoppable”. After a successful Women’s World Cup in Australia and New Zealand ($570 million in revenue, 2 billion global broadcast viewers) the biggest question is where will the next edition of the tournament be held in 2027. Formal bids are due in December and a final decision will be expected in May 2024. The biggest contender: US and Mexico joining forces to co-host the tournament. If this becomes a reality, then the United States will host the top international fútbol tournaments coming up, including FIFA Men’s and Women’s World Cup competitions in consecutive years! •2024 Copa America *confirmed •2025 FIFA Club World Cup and Gold Cup *confirmed •2026 FIFA Men’s World Cup *confirmed •2027 FIFA Women’s World Cup #soccer #multiculturalmarketing #sportsbusiness