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Making a difference with the "Partenariat pour le Coton" initiative 🌍 Working with the World Trade Organization, the steering committee partners and C4+ governmental representatives, FIFA continues to explore ways of using football to help develop the cotton-to-textile value chain in the countries of Benin, Burkina Faso, Chad, Mali and observer member Côte d’Ivoire. The steering committee of the "Partenariat pour le Coton" initiative held a three-day meeting in Benin to discuss its current progress and next steps to achieve concrete results for cotton producers. Céline Zigaul, FIFA Senior International Relations and Public Affairs Manager, commented: “This initiative is showing how football can make a real difference and positively impact social development, particularly for women and youth, who are at the heart of the value chain from field to fabric.” Find out more: https://lnkd.in/ezeW2Sah

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Tshireletso Kgoloematlho

Business Manager at Standard Chartered Bank Botswana

2w

Well done!

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