FC Barcelona’s Post

🎵🚀 A Symphony of Marketing and Sport! 🚀🎵 The recent move by Spotify to partner with Barcelona FC and place artists' names on the jersey during the latest Clásico has been a brilliant play that blends the worlds of sports and music in an innovative way. 🤔 What can we learn from this strategy? 1️⃣ Fusion of Passions: By uniting two universal passions like football and music, Spotify and Barcelona have created a deeper emotional bond with their fans, generating a lasting impact. 2️⃣ Global Visibility: Football is a global phenomenon, and Barcelona FC is a recognized brand worldwide. By partnering with a team of this magnitude, Spotify has ensured massive exposure for its artists and platform. 3️⃣ Emotional Connection: Including artists' names like Karol G on the jersey not only promotes the Spotify brand but also establishes an emotional connection with fans who admire these artists, thereby increasing brand loyalty. 4️⃣ Innovation and Differentiation: In a world saturated with advertising messages, standing out is crucial. Spotify has once again demonstrated its ability to innovate and differentiate in the market, capturing the attention of millions in a unique and memorable way. 5️⃣ Mutual Benefits: This partnership benefits not only Spotify and Barcelona FC but also the artists whose names appear on the jerseys, receiving invaluable exposure globally. In summary, Spotify's marketing strategy with Barcelona FC is not only a brilliant demonstration of creativity and collaboration but also a reminder of the power brands have when joining forces to create unique and meaningful experiences for their followers. #SportsMarketing #Football #Music #Spotify #BarcelonaFC #Innovation #Collaboration

What a partnership! Thanks to Spotify, when the FC Barcelona men’s squad steps onto the pitch for #ElClásico next week, they’ll be rocking (see what I did there) a special home shirt featuring The Rolling Stones’ iconic Tongue and Lips logo! Timely, given their return to music with a new album. (Fun fact, I went to the school that Mick Jagger went to). The shirt will also be on sale and they're bound to turn a serious profit all whilst raising the profile of the band even further! What other sponsorships like this would you like to see? 🎸 🇪🇸 Marc Hazan, VP Partnerships, Spotify. “Only Spotify could bring The Rolling Stones to the global stage of El Clásico — one of the few stages they haven’t played!” 🎸 ⚽ "Whether it’s fans singing in unison, a player listening to a track to energize their training, or a global artist whose second love is football, the worlds of football and music are closely linked. Through our first-of-its-kind partnership with FC Barcelona, we’ve worked to deepen that connection for fans, artists, and athletes. And on October 28, we’re taking a giant step forward. When the FC Barcelona men’s squad steps onto the pitch for another famous El Clásico fixture, they’ll yet again sport a special home shirt featuring none other than The Rolling Stones’ iconic Tongue and Lips logo. Thanks to Spotify, it will be the first time a band has been featured on the FC Barcelona shirt." 🎸 ⚽ #sponsorship #marketing #brand #advertising #music #sport #sportsmarketing #activation #branding #barcelona #football

Did you know that 50.2% of Mercedes-Benz owner in Turkey is using Spotify? Huge congratulations to the team at OMD Turkey, and of course the marketing team at Mercedes-Benz Otomotiv! Mercedes-Benz wanted to promote it’s collaboration with Dolby Atmos, and decided to use Spotify to capture its target audience. Using world’s leading music streaming platform to announce their collaboration with Dolby Atoms which is a revolutionary spatial audio technology for the most immersive sound experience Is the best strategy, and Mercedes-Benz was well-aware of it. Apart from sponsoring the TOP 50 Turkey playlist, Mercedes-Benz also prepared an 8D audio spot and targeted the in-car audience to announce this sound system by capturing users in the car. With this 8D audio-in car targeting the brand achieved a media first business. - Audio had an uplift rate of 340% - Homepage Takeover had an uplift rate of 400% - 8D Audio had an uplift rate of 125% - Mobile Overlay had an uplift rate of 190% Special thanks to Fatih Toprak, Bengisu Esen and Elçin S. for all your efforts in this amazing campaign 👏🏼 Digital Turbine | #Spotify #spotifyads #8DAudio #digitalmarketing #branding #marketing #turkey

Did you know that 50.2% of Mercedes-Benz owner in Turkey is using Spotify? Huge congratulations to the team at OMD Turkey, and of course the marketing team at Mercedes-Benz Otomotiv! Mercedes-Benz wanted to promote it’s collaboration with Dolby Atmos, and decided to use Spotify to capture its target audience. Using world’s leading music streaming platform to announce their collaboration with Dolby Atoms which is a revolutionary spatial audio technology for the most immersive sound experience Is the best strategy, and Mercedes-Benz was well-aware of it. Apart from sponsoring the TOP 50 Turkey playlist, Mercedes-Benz also prepared an 8D audio spot and targeted the in-car audience to announce this sound system by capturing users in the car. With this 8D audio-in car targeting the brand achieved a media first business. - Audio had an uplift rate of 340% - Homepage Takeover had an uplift rate of 400% - 8D Audio had an uplift rate of 125% - Mobile Overlay had an uplift rate of 190% Special thanks to Fatih Toprak, Bengisu Esen and Elçin Soylu for all your efforts in this amazing campaign 👏🏼 Digital Turbine | #Spotify #spotifyads #8DAudio #digitalmarketing #branding #marketing #turkey

New Post: After a year of new AI features, Spotify Wrapped 2023 celebrates the ‘real stuff’ - https://lnkd.in/guTVHstu - Despite the launch of Spotify's Artificial Intelligence DJ in February, the company's highly anticipated 2023 Spotify Wrapped campaign is choosing to "celebrate the real stuff this year." SEE ALSO: How to get the Spotify AI DJ For the past nine years, Spotify Wrapped has had the definitive word on our listening habits (and end-of-year Instagram Stories) by sharing users' top artists, songs, and genres of the year. But it doesn't end there: Each Wrapped campaign is designed around a different theme that correlates to the passing year. According to Wrapped, 2022 was a year of "emergence" where "everything happening at once," while 2021 was all about soundtracking the "new normal." We wanted to make it as a push to the onslaught of augmented stuff that came our way - Marie Rönn, Global Group Creative Director at Spotify Wrapped 2023 highlights the "real stuff" amidst a barrage of increasingly AI-generated content. "We wanted to make it as a push to the onslaught of augmented stuff that came our way," Marie Rönn, the Global Group Creative Director at Spotify, told Mashable at a press briefing on Nov. 28. "We feel that all the music that people do and all the fan reactions is what is real. When someone wants to express something with their music, it's very real. And when we listen to a piece of music, that feeling we feel is very real." The emphasis on realness in opposition to augmentation this year seems to contradict Spotify's own use of generative AI in 2023. Not only did it launch its AI DJ which uses a combination of personalization technology, generative AI, curation, and an AI voice, but it also introduced AI voice translation for select podcasts using Open-AI's voice-generating technology. Neither of which feels particularly real. After all, AI DJ is augmenting the way we listen to and discover new music. Additionally, X, the AI DJ, will be exclusively spinning users' Spotify Wrapped this week, adding some additional commentary. The Wrapped campaign includes the option to wander around the Wrapped experience on Spotify Roblox Island and "climb the charts in the metaverse" — all of which happens outside of the scope of reality. You can't have your AI cake and celebrate realness too. - Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR

Peloton's $370 million wake-up call. Is your studio next? We can all agree  That your studio's music choices Influence your clients' experience. But…That killer playlist?  Might kill your business. In 2019, Peloton was accused of  Infringing thousands of songs  By not obtaining proper sync licenses. Resulting in a massive legal battle  And a $49.3M settlement in legal costs. Many new studios overlook music licensing.  Thinking streaming services cover them. SPOILER ALERT: They don't. Why It’s Important: → Playing music in studios = public performance → Requires licenses from PROs (ASCAP, BMI, SESAC) → Streaming services don't cover commercial use WHAT YOU CAN DO: → Audit your music usage → Obtain proper licenses  → (Costs vary by studio size) → Consider royalty-free alternatives The Bottom Line: → Annual licensing fees < $2/day (ASCAP's lowest rate) → Potential fines: $750 - $150,000 per infringement Don't let your playlist become a liability. Invest in proper licensing. It's a small price for peace of mind and legal compliance. #boutiquefitness #fitness #fitnessindustry #fitnesstrends #innovation

It's finally happening. Spotify could become a serious competitor to Ticketmaster, maybe even a "Ticketmaster killer". Acquiring a ticketing startup and leveraging listener data could be a killer combination and I see this as a next-gen ticketing service that will make current market leaders look like dinosaurs. Just imagine being a promoter and using their ticketing service. Simply sending a push notification to all the fans of the artists on the lineup within a 500 km radius will be all (OK, most) the marketing needed to sell out the event. Not to mention that your credit card is already on record so it would only take a tap or two to finish the purchase. Then, after the event the attendees would get access to a playlist from all the songs played at the event and an early bird offer for the next edition. 🤯

While the idea was good, Spotify's Car Thing failed to meet expectations. This is why Spotify decided to pull the plug on this product. #SpotifyCarThing #TechFailure #ProductAnalysis #TechReviews #DigitalInnovation #MusicTech #TechInsights #ProductFailures #TechGadgets #DigitalEntertainment #TechAnalysis #MusicStreaming #TechDecisions #SpotifyFail #TechSolutions #DigitalDevices #ProductDiscontinuation #TechCommunity #TechKnowledge #MakeUseOf https://lnkd.in/gaPTjdV7

New Post: Spotify Wrapped 2023 just dropped. Here’s how to view yours. - https://lnkd.in/gpehK_4U - The most wonderful time of the year is finally here: the release of Spotify Wrapped 2023. Now you'll be able to enjoy a recap of another rough and chaotic year via the music that got you through it. SEE ALSO: 13 best websites to analyze your Spotify data What is Spotify Wrapped?Spotify Wrapped is an annual tradition in which the popular music streaming service delivers a personalised roundup of your listening habits, curated using data gathered from your Spotify use over the past year. This includes a curated playlist of your most played songs, as well as infographics designed to be shared on social media. Tweet may have been deleted First released in 2016, Spotify Wrapped has since become an annual tradition for music lovers, providing a fun way for them to share their tastes, compare stats, and reminisce about the year that was. It's an entertaining musical recap, reminding you of those weeks when you had Olivia Rodrigo on repeat, or your staunch dedication to Taylor Swift's re-recorded tunes.When is Spotify Wrapped 2023 arriving?It's here! Wrapped 2023 arrived on Wednesday, Nov. 29 at 8 a.m. ET, and you can now view your Wrapped on desktop with its first-ever Web View. SEE ALSO: Spotify Wrapped 2023 is here — 5 new features to check out Based on past history, we had a hunch 2023's Spotify Wrapped roundup would arrive at the end of November. And now it's prominently displayed in the Spotify app — and on your desktop — upon its highly anticipated release. If you need even more Wrapped content, Spotify has a playlist of the top bops of 2022 for anyone eager to revisit songs such as the Stranger Things soundtrack highlight "Running Up That Hill (A Deal With God)."  SEE ALSO: Spotify Wrapped's 'Me in 2023' feature spotlights your embarrassing listening habits To tide you over until next year's Wrapped, there are several third-party websites which can also analyse your Spotify data while you wait. These include fake music festival poster generator Instafest, straightforward analyser Stats for Spotify, and cute receipt generator Receiptify. - Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR