Fashion Council Germany’s Post

 Unmasked Realities! This week I wanna share some thoughts on the state of our industry. The online landscape, trends, and industry reports have left me reflecting on the pursuit of authenticity and knowledge. In a realm where authenticity occasionally takes a backseat to hype, I'm dedicated to uncovering truths and nurturing a deeper comprehension of design, research, and tech. My commitment to collective intelligence remains resolute, though I believe it's crucial for individuals without an in-depth understanding of a subject to approach discussions thoughtfully. #IndustryReflections #AuthenticityMatters #CollectiveIntelligence #Fashionpsychology #behavioralshifts #DesignRealities #TechInsights #UnfilteredKnowledge #TrendResearch #ChallengeTheStatusQuo #ExpressionAndExploration 🔗 in the comments.

As a Creative Studio focused on youth culture and subcultures, we explore the digital world of Gen Z creators, audiences, and brands to inspire our creative ideas. TREND REPORT 'Cultural Currents: Gen Z's Role in Shaping Fashion's Future' Our comprehensive Trend Report is a collection of cultural insights and observations on the relationship between Gen-Z and the wider Fashion Industry. Gen Z's preferences, cultural identities, and evolving demands present new opportunities for brands to refine their messaging accordingly. Our report showcases various cultural trends across Audience, Creators, Industry, Community, and Media categories. These insights have directly influenced our ideation and marketing strategies, and serve as valuable touch points for innovation and relevance in our work. Click here for your copy: https://lnkd.in/eppN89Y7

Issue 3 of The Business of Creativity newsletter drops tomorrow.   We have Tom Goodwin on why creatives should be careful with AI.   LEANNE ELLIOTT-YOUNG gives her take on where UK fashion brands should get more runway.   And I write about how truth equals power in communications.   There’s also hydrogen-powered outboard motors, a spot of office theatrics – and a zesty get-together in the Côte d'Azur. It’s your bulletin for big ideas and better business.   Don’t miss it.   #newsletter #creativity #businessofcreativity

Some tips for achieving authenticity in your brand, print business and personal messaging and why dabbling in causes will backfire, big-time. https://lnkd.in/dqATcAbP

As we’ve been letting ourselves be known — in our new suited out brand identity — to the digital world, we thought it would be privy of us to tell the story behind our name, which is also very much an integral part of our identity. The story’s actually quite simple. In short, handl.e pictures is a play on words of our founder and visionary, Ernst Handl’s name. Written as such, "handl.e" is a combination of his last name and the initial of his first name. And adding "pictures", a word with multiple meanings, to the end connects our purpose to co-create on collective projects for the greater good to a much bigger picture. There’s even more to unpack of the meanings behind the individual words that make up our name, so we’ll break it down for you via a recent blog article that tells all here: https://lnkd.in/efhW6DXu #funfactfriday #brandidentity #cocreation #biggerpicture

Behind-the-Scenes and Transparency 🎥👀 In an era craving authenticity, behind-the-scenes content and transparency about your business practices are more important than ever. 🎥👀 Share the journey of your products from conception to creation, introduce the faces behind your brand, and communicate your values and ethics openly. Companies like Nisolo excel by sharing sustainability "report cards," setting a new standard for brand transparency. This approach not only builds trust but also deepens the connection with your audience. Ready to peel back the curtain? #Authenticity #TransparencyTrend

In this week’s #TheSuiteSheet, we talked to Margaret Molloy 🙋♀️ on what’s changing for CMOs today and why simplicity reigns supreme.

Ever glanced at a brand name and felt instantly familiar with it, even if it was your first encounter? This isn't coincidence, it's psychology at work. Many brands cleverly choose names that resonate with us on a subconscious level, tweaking familiar words in ways that make us pay more attention and, ultimately, remember them better. This strategy not only sidesteps copyright complications but also taps into the Generation Effect, a psychological phenomenon that ensures we're more likely to recall information we've pieced together ourselves. • Have you noticed any brands doing this? #consumerpsychology #consumerinsights #packagingdesign #consumerbehaviour #neuropackaging #brandnaming

Join Neil Wilkins on the 15th of March to uncover all things Woke-Washing and Cancel Culture! This webinar aims to demystify these phenomena, offering practical guidance on how to authentically engage with socially conscious branding while avoiding the pitfalls of insincerity and backlash. Book now 👉 https://bit.ly/3SY1HP7 #Free #Webinar #CambridgeMarketingCollege