eBay’s Post

As Pride month in the United States draws to a close and brand leaders begin preparing for their strategic planning cycles, we want to offer some insight into the enormous growth opportunity the LGBTQ+ community represents for brands that understand them as human beings and meaningfully connect with them year-round. In today’s economy, few brands can afford to ignore one of the fastest-growing consumer segments, both in terms of size and spending power. Yet winning with them requires understanding them first as complete people so that you can craft products, messages, and experiences that accurately reflect and resonate with their evolving human priorities. Download our latest report by Aidan Borer, Human-ology’s Director of Human Insights, on how the priorities of LGBTQ+ adults are changing globally, and what this means for brands. Download the free report on our website: https://lnkd.in/eaRF-ftg #inclusivemarketing #consumerinsights #marketresearch

Absolutely thrilled to be named one of 2023's Faces of Marketing Research in this month's Quirk's Media magazine! As an LGBTQ+ leader in marketing and brand insights & strategy, I firmly believe that applied intersectionality, coupled with multi-source, independent verification, is critical to achieving outcomes that are as actionable to solving business problems as they are equitable to the folks our research represents. For our industry to thrive into the future, we must make sure that *all* audiences are represented, not only in numbers, but with a deep understanding of, and care for, their lived experiences. #marketresearch #thoughtleadership #marketingandadvertising

A special invitation from our Board Secretary and Education Committee Co-Chair, Justin R Lockhart, MA., to join us this Wednesday at the San Antonio LGBT Chamber of Commerce Coffee & Commerce! Sharon Gutierrez will be presenting on: 20 Point Marketing Audit: Your 2024 Marketing Guide! This comprehensive checklist touches on: branding, messaging, user experience, client journey, offers that convert and more! Join us to learn: 1. How to utilize branding to build trust 2. How to evaluate short term efforts for long term results 3. How to position your business as a LGBTQ+ owned business or ally 4.How to use social proof to increase revenue and conversions. RSVP: https://bit.ly/3urxyzs #SALGBTbiz

How can brands understand and navigate issues in America right now, like inflation, racism, the emergence of Generative Artificial Intelligence, and increased intensity around LGBTQ+ inclusion? Through Collage Group research and insights! Last week, we shared brand-new insights designed to help brands navigate the modern polarization landscape with culturally nuanced and emotionally intelligent storytelling. Learn how our findings and action steps can help your brand understand and navigate these issues with insights in our "America Now 2023" report, available below. Thank you again to the Insights Association for your partnership in the presentation of our shared webinar! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

🏳️🌈 These are the four questions I now ask before engaging in any LGBTQ+ advertising campaigns with clients: 1. Have you/your team gone through LGBTQ+ sensitivity training? If not, are you open to doing so? 2. What drives you to advertise to LGBTQ+ consumers aside from wanting to increase revenue opportunities? 3. In what ways does your company support or amplify the voices of LGBTQ+ people beyond advertising? 4. How will you handle pushback should you advertise to LGBTQ+ people? I like to make sure that potential prospects are advertising for the "right" reasons and I'm no longer afraid to turn down business that doesn't feel right. 💰 Today, I turned down a $12K client because he refused to answer the above questions and was solely focused on his financial gain with no interest in learning about or supporting our community. 🚀 If you can answer the above questions and want to put your brand in front of LGBTQ+ consumers, let's chat! #ethicsfirst

Shout out to our absolute favorite growth marketer — the brilliant + creative Lee Moskowitz 🌈 — for being recognized by Emplifi as one of 10 LGBTQ marketers to follow on LinkedIn! ✨ Check out the list and give these marketing leaders a follow! 👉 https://lnkd.in/gVztyJMQ #pridemonth #marketing #growthmindset

To members of the LBGTQ+ community, check out this article to learn more about securing your LGBTBE certification. #businessopportunity #business #lgbtq #certifications #pridemonth

Have you RSVP to join us for Coffee & Commerce? Sharon Gutierrez will be sharing with us 20 Point Marketing Audit: Your 2024 Marketing Guide! This comprehensive checklist touches on: branding, messaging, user experience, client journey, offers that convert and more! Join us to learn: 1. How to utilize branding to build trust 2. How to evaluate short term efforts for long term results 3. How to position your business as a LGBTQ+ owned business or ally 4.How to use social proof to increase revenue and conversions. RSVP: https://bit.ly/3urxyzs #SALGBTbiz

Stand out as a proud LGBTQ+ business owner. Gain a competitive edge and amplify your voice with the LGBTBE certification. This comprehensive guide will navigate you through the process, from understanding the benefits to meeting eligibility criteria, but also empower you to unlock the full potential of this recognition. It shows you how to leverage LGBTBE certification to connect with a wider LGBTQ+ audience, collaborate with like-minded businesses, and attract partners who share your values. By the end, you'll be equipped with the confidence and capability to turn your commitment to your community into a strategic advantage, fostering growth and inclusivity. #lgbtqia #entrepreneurs