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The leader of Shapiro+Raj’s dedicated tech practice, Scott Swigart, shares his thoughts on how every market researcher can leverage widely available AI-tools to broaden their thinking and ultimately up-their game. This article delves into the use of generative AI for crucial pre-research tasks such as domain exploration, refining research objectives, and crafting meaningful hypotheses. Learn how you can leverage widely available AI-tools for today's market research. https://lnkd.in/gtuuqhqq #aimarketresearch #shapiroraj #thoughtleaders #1strategicconsultancy

Scott Swigart, the head of Shapiro+Raj's technology practice, offers insights into the utilization of readily accessible AI tools by market researchers to expand their perspectives and enhance their performance. This piece explores the application of generative AI in essential pre-research activities, including exploring domains, honing research goals, and formulating impactful hypotheses. Learn how you can leverage widely available AI-tools for today's market research. #aimarketresearch #shapiroraj #insightsleader #1strategicconsultancy

🗣️ WATCH ON-DEMAND: Did you miss our webinar "Transforming Market Research Workflows with AI" last week on May 29th? 👉 You can watch it on our website: https://bit.ly/45gjref ✔️ In this session, Market Logic co-founder and CIPO Olaf Lenzmann delves into how Market Logic has taken steps to prioritize the trustworthiness and efficiency of generative AI insights solutions with DeepSights. ✔️He is joined by Louise Hitchen, Head of Digital Research Solutions — who shares how Market Logic’s client MMR Research has deployed and assessed the impact of the DeepSights in their daily workflows. 📣 Don't miss our upcoming webinars - sign up to our newsletter to stay up to date, in case you haven't yet: https://bit.ly/3X8Lqun #AIinBusiness #Insights #AIforInsights #MarketInsights #ConsumerInsights

New blog! Following on from their session at the AHUA Spring Conference, Abhilash Panthagani and Benjamin Zevallos from EAB identify three steps HE leaders could take to help incorporate new AI tools. Read the blog here: https://bit.ly/4d6skuc

How are the most successful marketers using AI and analytics to unleash the power of their creative? Join Kantar experts for our 28 September webinar as they dive into the three steps that increase your creative’s effectiveness and ROI. Register today: https://lnkd.in/eMju7_G3

How are the most successful marketers using AI and analytics to unleash the power of their creative? Join Kantar experts for our 28 September webinar as they dive into the three steps that increase your creative’s effectiveness and ROI. Register today: https://lnkd.in/eMju7_G3

We surveyed recruiters and sales teams to discover how the industry is using AI – and the majority of our respondents are already putting it to use. Dive into the findings of our latest research: bit.ly/45lcAyx

Following on from their session at the AHUA Spring Conference, Abhilash Panthagani and Benjamin Zevallos from EAB identify three steps HE leaders could take to help incorporate new AI tools. Read the blog here: https://bit.ly/4d6skuc

Want more insight into how AI can help deliver creative effectiveness at scale ? Well, here you go.....

Do you need guidance on how to maximize your advertising potential and effectiveness? Niko hapa for inspiration