Design Group Italia’s Post

Plant-Based brands must adopt new creative strategies to broaden their consumer base. In the dynamic landscape of the plant-based meat industry, winning over consumers has proven to be a challenge. However, the path to success lies in embracing creativity and offering diverse solutions to capture the attention of a broader audience, according to a recent study by Appetite Brand licensing emerges as a strategic solution to elevate plant-based brands. By leveraging established brands and their consumer trust, plant-based food manufacturers can navigate the competitive landscape more effectively. Imagine the possibilities of aligning your plant-based products with well-known, trusted brands to enhance credibility and break through taste barriers. Read the full article on our website https://lnkd.in/ewNM4YEV. . .  #broadstreetlicensing #FoodAndBeverage #food #brandlicensing #BSLG #broadstreetlicensinggroup #Brandrepresentation #collaboration #plantbased #foodandbeverageindustry #plantbasedmarketing #brand #veganfood #veganuary 

Community Call: Whole Foods Market - Updates for Local and Emerging Brands Kristin Sherman, Principal Local Forager at Whole Foods Market, and Casey Gaston, Executive Leader of Local and Emerging Brands, join Community Call to share essential updates and strategies for local and emerging brands who want to get their products on shelf including: *Changes to how the local and emerging team operates *Current differentiation and innovation the team is looking for *Inside tips for submissions and pitching *Distribution recommendations *Pricing strategies *Special diets and macro trends of note

Community Call: Whole Foods Market - Updates for Local and Emerging Brands Kristin Sherman, Principal Local Forager at Whole Foods Market, and Casey Gaston, Executive Leader of Local and Emerging Brands, join Community Call to share essential updates and strategies for local and emerging brands who want to get their products on shelf including: *Changes to how the local and emerging team operates *Current differentiation and innovation the team is looking for *Inside tips for submissions and pitching *Distribution recommendations *Pricing strategies *Special diets and macro trends of note

In an innovative trial, Sprite has taken a bold step by removing labels from the front of its bottles, aiming to make them stand out in a competitive market. During the pilot program, 500ml Sprite and Sprite Zero bottles will feature an embossed logo on the front, with product and nutritional information laser engraved on the back. This unique approach, being tested in eight Tesco Express locations in the UK until March, is a significant shift from #traditional packaging. The company asserts that despite the #recyclability of the current labels, their removal simplifies the recycling process, reducing the use of packaging materials. Javier Meza, VP of Marketing at Coca-Cola Europe, stated, "This trial is a milestone for the industry, using label-less, single-unit bottles, contributing to potential long-term changes in how brands connect with consumers #globally." The Coca-Cola Company's commitment to maximizing the #Sprite brand's potential is evident in this unified worldwide drive. Last year, Sprite experienced substantial increases in household penetration globally, according to #Kantar data. This trial represents a novel approach to marketing and consumer #engagement. Notably, this isn't the first time Coca-Cola has experimented with label-free bottles, having conducted trials in Asian markets like #SouthKorea and #Japan. The company introduced label-free bottles for its #Switzerland water brand Valser in September 2022. This move aligns with a broader industry trend, as seen with Danone-owned water brand Evian introducing label-free bottles in the past. This forward-thinking trial by Sprite exemplifies the brand's commitment to #sustainability, innovation, and potential long-term shifts in marketing dynamics. #sustainability #marketingtrends #newmarket #brandvalue #environmentfriendly #customerexperience #forwardthinking #globalmarkets

Who would have thought that Coca-Cola started as a medicinal coca-infused wine? 🌱🍷 Its journey from pharmacy shelves to global icon is a sign that just because you started one way doesn't mean that's all you'll ever be! 🥤 Coca-Cola's Brand Evolution 🥤 Did you know Coca-Cola started as a non-alcoholic version of French Wine Coca? From patent medicine to global beverage icon - talk about brand transformation! 👨🔬 Created in 1885 by an Atlanta pharmacist 🧪 Initially marketed as a cure-all 🌍 Now a worldwide symbol of refreshment Branding Takeaway: Your brand can evolve! Start with a clear vision, but be ready to adapt and grow with your audience. Coca-Cola's journey shows the power of flexible, consumer-focused branding. What's your favorite Coca-Cola product? Comment below! 👇 Follow @OG_BrandingAgency for more brand histories and strategic insights to elevate your brand! 🚀 #BrandEvolution

Always interesting to see how large CPG companies evolve their portfolios. Yoplait is a really interesting case study. Once the leader in a high growth category, the brand was not able to innovate and lead the category which allowed a new disruptive brand like Chobani (and then others) to enter and lead the category with new, more consumer relevant products. Another example of how focus on a single category can even disrupt category leading brands within large CPG companies that have to fight for internal focus and resources. Will be interesting to see what Lactalis will be able to do with this strong brand equity. https://lnkd.in/gzj_uuUi

Discover the ultimate Brand Solution with our Finished Formulations. Experience the innovation and excitement at Vitafoods Europe 2024. Join us at our booth H 222 and unlock the gateway to unparalleled solutions for your brand. Embrace the anticipation as we unveil our latest offerings, promising an array of exciting opportunities. See you at the expo. #vitafoodseurope #nutraceuticalstradeshow #geneva #switzerland #discoverlatestinnovations #trends #growyourbusiness #networkingevent #thoughtleadershipshowcase #acceleratebusinessgrowth #explore #finishedproducts #finishedformulations #contractmanufacturing #buildyourbusiness #joinus #staytuned

This weeks BRANDS OF THE WEEK are: ⭐️ CLEAN Cause, USA ⭐️ Oat Haus, USA ⭐️ Joe & Seph's, UK ⭐️ 5ÑConservas, Spain ⭐️ Kombuchery, Germany ⭐️ Go Nuts, France To get newly listed brands each week directly to your inbox, and the latest SKU news globally, along with brand spotlights and category breakdowns - subscribe to our weekly Newsletter 📰 Subscribe here 👉 https://lnkd.in/eAJFWeBx #SKUsociety #brandsoftheweek

CHALLENGING CONVENTION IN FMCG BRANDING AND PACKAGING Disruptive brands shake up categories by challenging conventions. The UK-based oat milk company, Minor Figures, stands out with quirky, irreverent packaging and branding that breaks from the traditional, more serious dairy alternatives. Meanwhile, Chobani, known for its innovative yoghurt products, positions itself as fun and health-conscious, focusing on flavour variety and clean ingredients. But does every FMCG brand need to challenge the norm? Some brands, like The Collective from epicurean dairy, a New Zealand dairy brand, still lean into more conventional, friendly designs while succeeding by emphasising product quality and familiar category cues. I recently collaborated with a brand that wanted to disrupt its category by taking a bold, unconventional approach in both design and messaging. While it gained some cut-through in consumer testing, it alienated a portion of its target market who preferred a more familiar, traditional approach. Disruption is powerful and while I’m a big fan of challenging conventions, it’s essential to balance innovation with audience expectations, especially in highly established categories. Where do you stand? Should FMCG brands challenge convention, or stay close to established category norms? #CHALLENGECONVENTION #DISRUPTION #FMCGBRANDING #FMCGPACKAGING

🔍 Lessons from Danone's Dannon: timeless strategies for modern businesses Danone's Dannon brand offers valuable lessons for businesses navigating evolving market trends. Here's what we can learn from Dannon's approach: 1. Embrace Tradition: Dannon's success stems from its traditional appeal, rather than following fleeting trends. For businesses, this highlights the importance of staying true to core values and strengths. 2. Simplicity is Key: With a limited product range, Dannon demonstrates that a focused and straightforward product line can be effective. Businesses might benefit from honing in on what they do best. 3. Accessibility Matters: Dannon's affordability broadens its appeal, reminding us that accessibility can be a significant competitive advantage. 4. Adaptability: Despite its traditional image, Danone has modernized Dannon with improved packaging and product enhancements, teaching us the value of evolving while maintaining brand identity. 5. Versatility: Dannon's use in various recipes shows how versatility can create new opportunities for your products or services. ✨ Takeaway for Businesses: Dannon's blend of tradition, simplicity, accessibility, adaptability, and versatility offers a blueprint for businesses looking to maintain relevance in a changing market. #foodindustry #foodmanufacturing