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We are excited to announce our collaboration with Haier Europe for the rebranding of Care+Protect, the leading home-professional brand dedicated to the care, protection, and maintenance of home appliances. Conceived to underline the commitment to guarantee high performance and greater durability of household appliances, the rebranding involved a total evolution of the brand’s pillars. A complete revamp that seamlessly communicates the brand’s promises across all touchpoints! Explore the case study here: https://lnkd.in/dDZkJ-ea   Haier: Sergio Surace, Rosita Federica Rimoldi, Violante D’Adda Design Group Italia: Michele Favaretto, Simone Pase, Vania Viscardi, Ahmad Qatato Alkemy: Federico Da Re #brandstrategy #rebranding #brandpromise #evolution #haier

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