Daymon’s Post

We at SIVO, Inc. like to see our friends at Whole Foods Market leaning into consumer-driven insights and trends! They have identified and are acting on a consumer insight around their shoppers wanting to indulge but not overindulge so they are purchasing “little luxuries” or indulgent foods packaged in smaller treat-size portions, such as a decadent pudding cups. The trend, cited by Whole Foods Chief Executive Jason Buechel, is also about letting consumers indulge without having to break the bank. So “little luxury” items can also include small portions of typically pricey fare, such as, caviar. The "Little Luxuries" insight can be apart of a broader snacking demand space map that marketing and R&D teams can use to inspire innovation ideas in the snacking category. Interested in Shopper Insights or Demand Space Mapping? Reach out to SIVO to discuss your own custom research plan at [email protected]. #shopperinsights #demandspacemapping #consumerinsights #snacking #innovation

Consumer experimentation with flavor is on the rise. More than a third of US consumers are trying more flavors than last year, due to an increase in "information, innovation and opportunities...making experimentation more accessible than ever." Trying new flavors is now considered part of everyday life, with consumers actively seeking out unique taste experiences. Brick-and-mortar grocery store inspiration, social media recommendations, and customizable restaurant menus are the most common places consumers discover new flavors. It is important for CPG brands to keep up with the consumer desire for flavor novelty, and to stay on top of sustainable growth trends when planning innovations. Especially considering the new focus consumers are placing on seeking out and trying new offerings. Have you tried a new flavor this year? If so, what was the flavor? #mrx #cpg #trends #innovation #consumerinsights https://lnkd.in/eqy3wq9s

Coming off of the Sweets & Snacks Expo last week, there's so much to unpack about the state of the snacking category. Most important to watch are the consumer shifts driving new behaviors, new desires AND new expectations of brands. Join me and my colleagues on 6/12 for a special Roundtable where we'll reflect on Sweets & Snacks Expo and discuss the emergent trends that are changing the game. #snackingtrends #futureofsnacking #snacksandsweets #webinar

Few months ago I was setting in an innovation workshop listening on how trending spice based flavours have marked its way to snacks and candy...who would have imagined! steep - sour or chilli spicy CANDY to be trending among Genz? at that moment I expected that this trend would hit the beverage industry..guess what? The Coca-Cola Company launched 3 amazing spice based flavors AND Snapple Beverage Corp (del) just announced a brand smash with Mondelēz International for sour #snacking_beverage experience..WOW. Today Gen z is all about trying new striking mind blowing experiences The latest trends in the food and beverage industry showcase an exciting blend of innovation and nostalgia. The introduction of Sour Patch Kids Snapple, KIND's savory nut bars, and Welch’s Fruitful Strips reflects a dynamic shift towards catering to diverse consumer preferences. #Sour_Patch_Kids_Snapple brilliantly merges the beloved candy's tangy flavors with a refreshing #beverage twist, targeting the ever-growing market of nostalgic millennials and #GenZ. This innovation highlights the potential of cross-brand collaborations in creating unique, enticing products that stand out on crowded shelves. #KIND's_foray into savory snacks with their new nut bars underscores the increasing demand for healthier snack options that don't compromise on taste. This move aligns with the broader trend of consumers seeking nutritious yet delicious alternatives to traditional snacks. #Welch’s_ #Fruitful_Strips, on the other hand, cater to the rising preference for natural, fruit-based snacks. These strips not only appeal to health-conscious consumers but also tap into the growing market of convenient, on-the-go snacks. As the industry evolves, it's clear that innovation, health consciousness, and a touch of nostalgia are key drivers shaping consumer choices. These new products from Sour Patch Kids, KIND, and Welch’s are perfect examples of how brands can successfully navigate these trends to capture consumer interest and loyalty. https://lnkd.in/dPNjRef8

Thanks Commercial Baking for highlighting our top 8 trend predictions for 2024! If you still haven’t seen the full report - check it out here: https://lnkd.in/dpwxuEvi #FoodTrends #AI #TrendReport

Dive into ABA's members-only research and discover life through the lens of bakery. ABA surveyed over 1,500 consumers to provide a fresh picture of how bakery products weave into life's moments and occasions. Uncover valuable insights about consumer trends, the evolution of snacking, and promising avenues for bakery expansion, both within and outside the home. 🥖🍰 https://bit.ly/45tveF7 #ABAresearch #BakeryInsights #ConsumerTrends

🚀 Unleash Your Snacking Experience with the Latest Trends! 🚀 Dive into the dynamic world of snacks where innovation meets impulse! 🌟 🔍 Exploring the Trends: 📈 Record-breaking sales continue to fuel the snack market. 🍽️ Consumers are snacking at record high frequencies, driving sales growth. 🔄 While overall sales are up, unit sales have seen a decline, signaling changes in consumer behavior. 🌽 Snack categories like corn chips and pretzels are experiencing significant growth. 🔥 Bold flavors and unique combinations are driving consumer interest and market expansion. 💡 Key Insights: 🎉 Innovation is vital, with snack producers leveraging iconic flavors and new product categories. 🍬 Consumer preferences are shifting towards indulgent, premium, and functional snacks. 📦 Single-serve formats and innovative flavors are driving consumer engagement. 🛒 Brands are tapping into impulse buying behaviors by offering convenient packaging and exciting flavors. 🔄 With consumer habits evolving, snack makers are adapting to meet changing demands and preferences. 🌟 Join the Revolution: 🚀 Explore the latest snack trends and discover exciting flavor experiences. 💡 Embrace innovation and reimagine snacking for a brighter, tastier future! 🌟 Let's journey together as we shape the future of snacking!🌟 Find the full Food Business News' article in the coments below #SnackTrends #Innovation #FlavorFusion #BrandStrategy

How we think about grab-and-go foods is evolving rapidly, driven by changing consumer preferences and lifestyle trends. Read more about the trends in a recent Progressive Grocer article: https://lnkd.in/gUZwpeW7. What's your take on this shift towards healthier and more diverse grab-and-go options?🍴💼 #FoodForThought #GrabAndGo #ConsumerTrends

Eating is a sensory experience and can contribute to the perceived quality of snacks by consumers. For actively conscious consumers, texture plays a big part in their choices. We take a look at the importance of multi-textural snacks and how this trend translates to the snacks we sell. Find out more at our blog: https://lnkd.in/egJt5pA6 #conscioussnacking #retail #snack #newtrend #buynow

From permissible indulgence to seeking out fun experiences and experimentation, Gen Z are snacking different to previous generations. Coming in hot and fresh on The Dieline today, Vault49's Chloe Sacrè delves into the latest Gen Z consumer insights, identifies the snacking trends that are resonating, and shares three ways that snack brands can connect with the audience that everyone wants to sit with. Read it here: https://lnkd.in/ey8h3akd + an extra special shout out to Bill McCool, Nicole Prefer & Mek Frinchaboy for their collaboration on this article. Snacks are on us. . #genz #generationz #insights #strategy #brandstrategy #snacking #snackingtrends #trends #consumerinsights #designtrends #brands #branding #design #designstrategy #CPG