David Rossitter’s Post

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SVP, Analytics, VaynerMedia

As a Measurement professional I continue to see one very specific skill where we still have the edge over Machine Learning. And it’s the skill MOST of us in measurement like the least. We are people, we have the capability to empathize, to be proactive, to capture context clues in real time. Machine Learning cannot do that. Being people in a room with other people set us apart from the computer. We need to not fear what Machine Learing and AI represent to our profession but learn how to harness it to make us better partners to our clients IN THE ROOM and out. Our capabilities are only enhanced by where Machine Learning is taking us. It is up to us to validate and capitalize on our unique skill set of being human. #Measurement #Analytics #Insights

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