David Melhado’s Post

Learn about #Twitch music policy, what music you can play on Twitch, and how to license music for #streams and #VOD #streamer #gaming #twitchtv #twitchstreamer #SupportSmallStreamers

Learn about #Twitch music policy, what music you can play on Twitch, and how to license music for #streams and #VOD #streamer #gaming #twitchtv #twitchstreamer #SupportSmallStreamers

🔥 The integration of music and gaming continues to thrive, with recent collaborations like 88RISING's partnership with 2K for their NBA2K 2024 showcasing the power of music in gaming experiences. (Post here: https://lnkd.in/efNhrTUP) Now, Universal Music Group's partnership with Roblox adds another exciting dimension to this trend, offering players an immersive music experience within the gaming platform. But what lies ahead for this collaboration? Will this be a one-time activation or a long-term play? Time will tell, but the possibilities are endless. 🤔 What are your thoughts on the future of music accessibility and gaming integration? How do you envision these industries evolving together? #ThoughtBits #Music #Technology p.s. A big shoutout to Josh Neuman & Super League for their involvement in this collaboration.

STYNGR is known for being innovative. They were the first to provide players with curated in-game music experiences. Challenge: Improve UX, scalability, and service integration As a platform based on integrations with various music labels and gaming providers, STYNGR needs to consistently provide scalable, secure, compliant, and reliable solutions. In addition, to keep up with the fast-paced media and entertainment industry and increasingly discerning gaming aficionados, their services need to revolve around outstanding experiences. Solution: Modernize the technology platform to unlock new functionality HTEC and STYNGR focused on improvements in three strategic areas: (1) Platform Integration (2) Blockchain introduction (3) Infrastructure improvements. By enabling direct API integrations, HTEC has not only improved the user experience but also facilitated both existing and future integrations to more easily come online. Great timing as we're excited for our HTEC and Momentum Design Lab, an HTEC company team attending NAB Show this week. #NABshow2024. Scan our QR code if you see us around Zinaida Huremović Ana Aristizabal Aleksandar Stojanovic Robert Radusinovic David Thomson Pamela Strug Marko Anić

Are Gaming Pc Good For Music Production Dive into the intriguing debate on whether gaming PCs are the ultimate tool for revolutionizing music production. https://lnkd.in/e_Sj4pv6

Will Fortnite dethrone Spotify and Apple Music? ☠ 👇👇👇 Epic Games has just released Fortnite's Lobby Music. This feature allows players to customise their in-game lobby with a variety of music tracks 🎼. Players will now be able to choose tracks from a growing library of music, which includes both original compositions and popular songs licensed from various artists. 🎙 This move not only enriches the gaming experience, but also offers artists a new platform for their music, potentially reaching millions of gamers worldwide. 💪 Overall, Fortnite's Lobby Music feature is a testament to the evolving nature of gaming platforms, which are increasingly becoming multi-faceted entertainment hubs. This feature leverages the game's popularity to offer a blend of interactive entertainment that could set a precedent for how games and music can coexist and enhance each other in the digital age. ⚡ --------------- Found this post interesting? Follow me, Szymon Kubiak for more gaming marketing & strategy tips 🌟 #gaming #mateverse #instreamly #gamingmarketing  #MarketersInGaming

Have you ever wondered how does the data behind music in gaming look like?! If you curious check out the blog from Epidemic Sound!

Here's a brief round-up of the most interesting gaming and music stories from January. You can read about them in more detail through the latest issue of my music and gaming newsletter, MusicEXP. 🎮 Bandai Namco and UK PR agency Bastion collaborated with legendary grime artist D Double E and producer Fumez to write an anthem for Tekken 8. 🎮 UMG and Tencent Music Entertainment Group renewed their multi-year strategic licensing agreement. My thoughts: Tencent also publishes some of the biggest mobile games in the world, such as Honor of Kings, which had 11m daily active users last month, generating $158m in revenue. UMG would be very wise to push more of its artists into the mobile market, which, for the most part, is largely ignored by major labels despite mobile games generating 49% of global gaming revenue. 🎮 A University of Hartford seminar on February 21 will explore how video games ‘sonically depict the Renaissance.’ 🎮 Italian power metal band, Alterium, released a music video for their latest track, Crossroads Inn, inspired by the popular medieval tavern simulator game of the same name. 🎮 The release of Yonaka’s latest single, Predator, coincided with the track getting a major sync in a narrative trailer for Riot Games’ first-person-shooter, Valorant. The trailer has nine million views. 🎮 Napster and TerraZero technologies have teamed up to develop a new metaverse platform for artists called Intraverse. Jon Vlassopulos, CEO of Napster, was formerly head of music at Roblox Want more music and gaming news delivered straight to your inbox every month? Subscribe to MusicEXP https://lnkd.in/dATe_ycx

The music industry isn't going to crack 'super fans' until it understands the gaming market. Video game developers have spent decades figuring out how to monetise fandom through free-to-play games and keep players returning day after day after day, ultimately turning brand/IP loyalty into new revenue streams. The free-to-play video game market is driven by an extensive understanding of behavioural economics, user acquisition and monetisation that I think the music industry is only just starting to scratch the surface of. If the music industry wants to monetise super fans, take some time to research the video games that are free to download but have an average revenue per download of $50. Or, better yet, look at the music games that have managed to do this. The free-to-play rhythm game The Idolmaster Cinderella Girls: Starlight Stage has a revenue per download of over $150. If that isn't successful monetisation, I don't know what is! It's grossed more than ONE BILLION since its release in 2016 and is only available in Japan! (The game is developed by Bandai, but there's a reason Tencent and HYBE are making big moves in the gaming market right now... they get it!) Very long blog post coming on video game monetisation and what the music industry can learn from it in the coming weeks... Subscribe to my music and gaming newsletter MusicEXP for more posts like this.

One of my theories of how music in gaming has the biggest impact is how it is used in-game. My latest SubStack categorises how music is used with examples, but also explores a 'secret' category. This is of the many sub-categories that I think are important to learn from. Let me know what you think 👋