Co-founder & Creative Director at Ottr Works - the team for making stories that standout 📈
The levels of filming in an airport... ✈️ It's only when these big projects come around that you really start to notice the importance of everyone's role within the business. 🧑🍳 The hours of pre-production; from storyboarding, permission-gaining, risk assessments and many more, then to the actual filming on the day. Where is the best place to park the van with easy access to grab the kit? Is the model moving in the right way, and is the suitcase in the right orientation? Has Max considered the bus approaching from behind that's going to cross the frame? For ages, I tried to micro-manage all of these aspects and wondered why some shoots fell apart. It was around the time Max Bareham joined that we started to really dial in everyone's role on a shoot and what's expected of them. Without that, we couldn't work at our very best—it's probably been one of the biggest changes we've made. From an outsider's perspective, you might think it's silly that we didn't have that on lock from day one. But it's literally been years of trial and error, learning through doing. I think we are finally in a space which is most efficient, but always open to other ways and ideas to streamline this. #ottrculture
