Coral Puig Garrigó, MBA’s Post

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Marketing and technology Professor, AI and Marketing, Consumer Anthropology, Startups Advisor

“The IPA Effectiveness Awards winner is a case study in the marketing fundamentals that most brands ignore or forget – and it’s brilliant because of it” Mark Ritson Fundamentals are fundamentals for a reason. Don’t let new brand messages delivery toys forget it. Over two decades, McCain Foods has talked about the number one message to tap into safety, connection and belonging needs: FAMILIY. We are tribal animals. From music, to flags, to sports teams, to IG challenges, to languages… you name it! … it’s all about belonging to a tribe, in my opinion. Have you found your tribe? #marketing #ipaawards https://lnkd.in/gP96ZTsJ

McCain We Are Family Advert 2 30" 2019

https://www.youtube.com/

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