Condé Nast Technology Lab’s Post

🌐 Unlocking the Secrets of Ecomedia Literacy! 🔄 Dive into the exploration of media's ecological footprint and mindprint, delving deep into its impact on the environment. Understand the dual perspective: tangible effects on ecosystems and the influence of media messages on our perceptions and actions towards the environment. Let's decode the intricate relationship between media and the planet! #EcoMediaLiteracy #MediaEnvironment #SustainabilityInsights https://lnkd.in/d-aQA2Gp https://lnkd.in/dhjbT_yC

Our expertise in Below The Line (BTL) activities ensures we break through the clutter, crafting meaningful interactions that resonate and leave a lasting impression. Explore the extraordinary with us! #BTLExcellence #MeaningfulInteractions #BreakThroughTheClutter #ExtraordinaryCrafting #LastingImpression #InnovativeEngagements #EventProfs #MarketingMagic #InteractiveExperiences #BrandEngagement #CreativeCollaborations 

CDS Transparent Case Studies!🌐✨ Explore success stories where technology meets transparency, transforming spaces and captivating audiences.🔍📊 #CDSInnovation #TransparentTech #CaseStudyInsights https://ow.ly/WxQ650Qu2c0

This year's State of Creativity report was doubly interesting for us. Not only did it highlight the critical link between client / agency relationships and the quality of work (the basis of our flagship programme "Unlock Amazing Client Relationships") it also talked about the challenge of 'play it safe' leadership. We are increasingly hearing from our senior marketing clients that getting buy in to a long term demand building strategy is more difficult and the report backs this up. Overall there seems to be a general lack in understanding about the impact creative marketing can have on driving business success. It's a massive blocker, but one we can help with. By taking the time to define your marketing philosophy and outline an evidence based case for creativity and demand building you can initiate a debate based on data and commerciality. We've helped lots of client do exactly this. And assuming you get the outcome you're looking for you then need to ensure that your team is capable of delivering on it. Again, we can help with our range of blending learning solutions. So if you're suffering from 'play it safe' leadership then get in touch with Chris Lock or I for an exploratory chat. Thanks Cannes Lions International Festival of Creativity and the team involved with pulling the report together Spencer Fox Annie Smith Christopher Waring Fiorenza Plinio.

CDS Transparent Case Studies!🌐✨ Explore success stories where technology meets transparency, transforming spaces and captivating audiences.🔍📊 #CDSInnovation #TransparentTech #CaseStudyInsights https://lnkd.in/dyeEJqe

CDS Transparent Case Studies!🌐✨ Explore success stories where technology meets transparency, transforming spaces and captivating audiences.🔍📊 #CDSInnovation #TransparentTech #CaseStudyInsights https://ow.ly/pWCz50Qu2c4

Community-led growth is fascinating. Started locking into Jared Robin and his thoughts within the past few months in the context of building community alongside (or maybe even as a test for product-market fit BEFORE) a focus on big, macro brand strategies. Testing ideas, finding ICPs, discovering ideas and building awareness from the inside out vs. the outside in. Is this what they called “dark social” ? Or is this simply what social media has always been, only IRL and in full 3-D? That is, blown-out, real-life, modern and much evolved versions of “groups,” “forums,” “subreddits,” “committees” and the like… A way for word of mouth (the best source), to bring the voices of those “ideal customers personas” and business influencers together to collaborate, share knowedlge, help, mentor, and cut through the noise of paid sponsors, paid influencers and affiliates, paid advertisements and bland conferences. The social sharing economy is bright and I can’t wait to see where it leads. Will Harlem Globetrotter like all-star teams come together from within communities to form side-projects, hire each other, innovate together and break down competition in the form of MAJOR progress? Will B2B sales enter a new era of being vetted to be allowed to sell to communities instead of blasting every LinkedIn inbox and email inbox with the same old/same old messaging? Will we get to see the un-gating of actual road-worn knowledge as opposed to what we often experience at sterile, over-produced conferences that barely scratch the surface on easily “googled” answers to trendy topics, in place of new niche conferences like RevCon where the right people are in the right place at the right time to fill notesbooks of on-point ideas pertinent to them? Community-led growth is truly, fascinating.

Day 2 at the Digiday Publishing Summit in #Miami! 🌟📚 Ready to continue soaking up industry knowledge, connecting with industry colleagues, and discovering innovative strategies. Let's make today even more insightful than yesterday! #digidaypublishing

Hello! Here are the 41 cultural shifts shaping our world. You can download the Backslash‘s 2024 Edges glossary below.

Loved working on this collaboration between Porter Novelli and Stylus! Download the report below 👇