As the #CannesLions Festival comes to a close, here’s the buzz along the Croisette that we picked up this week.
At the #CannesLions Festival this week, athletes, creators and celebrities dominated conversations. The week signalled just how much #luxury has morphed in meaning and context. Luxury is culture, and culture is luxury. Context matters today in the world of branding, and even the most powerful brands must find new ways to show up and new people and partners to collaborate with in order to get in front of the right audiences. At this week’s festival, conversations outside of the Palais and up and down the Croisette revolved around this idea. Here's everything to know from the week.
